Rewind Storytelling

Ep. 33 - Shalla-Bal and the Art of Moral Conflict: Writing Characters Torn Between Duty and Guilt

Justice Tilsher

In this episode, I dive deep into one of Marvel’s most emotionally rich characters — Shalla-Bal, the herald of Galactus. She saved her planet by striking a bargain, only to spend the rest of her existence enabling the destruction of countless worlds. Was she wrong to make that choice? Or was she trapped in an unwinnable game? Today, I’ll walk you through her backstory, her belief system, and the inner war between duty and guilt that makes her such a powerful study for writers. By the end, you’ll know how to build characters whose moral conflicts feel inevitable, heartbreaking, and unforgettable.