
Vera Shafiq Podcast
Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
Podcasting since 2019 • 34 episodes
Vera Shafiq Podcast
Latest Episodes
Introducing Marketing Mindshift Academy
In this episode of the Vera Shafiq podcast, Vera discusses the importance of integrating AI into marketing strategies and introduces the Marketing Mindshift Academy. As we reach the midpoint of 2025, Vera highlights key statistics from the 2025...
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Season 3
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Episode 11
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12:17

How to Start Agentifying Your Franchise Marketing
In this podcast episode, we're examining the concept of agentic AI and how it can be pragmatically applied to marketing within the franchise space. How can you create AI-powered marketing teams that operate autonomously, yet collabo...
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Season 3
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Episode 10
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18:17

Exploring Advanced Features of ChatGPT: From Image Generation to Deep Research
In this episode of the Vera Shafiq Podcast, Vera takes a look at the latest advancements and features of ChatGPT as of April 9, 2025, with a focus on the newly released image generation feature. Vera discusses her experiences using ChatGPT for ...
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Season 3
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Episode 9
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19:47

Exploring the Practicality of Performance-Based Agency Models in Franchising
In this episode of the Vera Shafiq podcast, Vera explores the concept of performance-based agency models within the franchising world. She discusses whether franchise brands can effectively compensate marketing agencies based on the tangible re...
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Season 3
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Episode 8
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12:05

Optimizing Agency Communication and Internal Marketing Alignment
In this episode of the Vera Shafiq podcast, Vera explores the key challenges faced by CMOs and marketing leaders, including agency communication, internal team alignment, and overall marketing performance. Drawing from her experience on both th...
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Season 3
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Episode 7
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19:45
