Vera Shafiq Podcast
Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
Vera Shafiq Podcast
Marketing Attribution - The Holy Grail of Marketing
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Vera Shafiq
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Season 2
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Episode 20
What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!
Episode links:
- USF Digital Marketing Certificate
- USF Digital Marketing Certificate Discount Code: SG30
Connect with Vera:
- Email me at hello@verashafiq.com
- Visit my website at VeraShafiq.com
- Connect with me on LinkedIn
- Follow me on Instagram
- Connect with me on Clubhouse