I mean… we’re flooring people, from an outlet store basically, and it looks to us like just figuring our how to pick the right floor is daunting at best. In your life, you’ll do it less often than you’ll buy cars, and that’s a pretty taxing thing to do. So we’re trying to start from scratch and be as basic and clear as we can about doing this, so you can find what you want, wherever you end up shopping.

We’ll have regular episodes, chats between Dan (who owns the company) and me (I’m David – just your host, though I’ve done my research on flooring too). Where relevant, I’ll pop some mini-episodes in between those, basically reading any articles we’ve written going into more details on the big topic. We’ll try to title these so you can easily get to the ones that matter to you and skip the others (if you don’t want ceramic tile, why listen to a piece on ceramic tile? You’ve already got enough to consider).