The Art of Online Course Creation
Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place.
Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy into clear and actionable methods and strategies.
In each episode, Shannon cuts through the online marketing noise to give you the proven frameworks behind creating a digital course that transforms lives and highlights your authority.
Whether you already have an online course or are planning to create one, this podcast is tailored for you.
Subscribe now to The Art of Online Course Creation and start your journey to building a successful, sustainable, and scalable online course.
The Art of Online Course Creation
#23 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov
To ask a question or give feedback on the episode, send me a text!
Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand.
In this episode of The Art of Online Course Creation, I’m joined by Andrei Mincov, founder and CEO of Trademark Factory, the only firm in the world offering trademark registration services with guaranteed results for a guaranteed budget.
Andrei shares his journey from practicing law in Russia to founding his global trademarking business and provides invaluable insights for course creators, including:
- The critical differences between copyrights, trademarks, and patents—and why they matter for your course business.
- When and how to trademark your course name, framework, or visuals to ensure they remain uniquely yours.
- The risks of neglecting trademark protection and how it could cost you down the line.
- How to navigate the legal complexities of trademarks in a global, online business.
If you’ve ever wondered whether trademarking your course or framework is worth it—or how to even start—this episode is packed with actionable advice to help you safeguard your brand, grow your business, and set yourself apart in a crowded marketplace.
Resources Mentioned in This Episode:
- Trademark Factory Website
- Trademark Factory YouTube Channel: Learn more about trademarks with Andrei’s video library.
Andrei Mincov is the founder and CEO of Trademark Factory®. Andrei has written multiple books on intellectual property, one an international bestseller, and he has helped thousands of entrepreneurs and companies protect their IP. He is passionate about sharing his experiences with growth-minded entrepreneurs who want to build amazing brands.
Ready to protect your course brand? Don’t miss this essential conversation!
🎙️ Tune in now to discover how trademarks can elevate your course business and secure your place as an industry leader.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
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This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co
