The Art of Online Course Creation
Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place.
Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy into clear and actionable methods and strategies.
In each episode, Shannon cuts through the online marketing noise to give you the proven frameworks behind creating a digital course that transforms lives and highlights your authority.
Whether you already have an online course or are planning to create one, this podcast is tailored for you.
Subscribe now to The Art of Online Course Creation and start your journey to building a successful, sustainable, and scalable online course.
Episodes
47 episodes
#46 Why Knowing Why Leads to Profitable, Impactful Courses
Have you ever sat through a lesson and wondered, “Why am I even learning this?”If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, o...
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Season 1
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Episode 46
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12:33
#45 Organic Marketing for Course Creators: How to Grow Your Audience Without Ads with Tracy Beavers
What if everything you believed about growing your audience was just… backwards?When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online busi...
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Season 1
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Episode 45
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43:06
#44 The Power of Student Touch Points: Why Interaction Can Make or Break Your Course
You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised.In this episode of The Art of Online Course Creation, Shan...
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15:43
#43 Overcoming Tech Fear and Camera Shyness: How Lyric Kinard Found Her Voice in Online Education
What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide?In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of t...
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Season 1
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Episode 43
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43:20
#42 Does Your Online Course Have Impact? Part 2: What to Do If it Doesn't.
You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff.So why aren’t your students getting the results?In this episode of The ART of Online Course Creation, we’re...
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Season 1
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Episode 42
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14:19
#41 Building a Course That Works: Kelly Leardon’s Customer-Obsessed Approach
In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms.Kelly’s journey didn’t start ...
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Season 1
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Episode 39
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49:02
#40 Why Some Online Courses Change Lives—and Others Don’t
"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about.We all want our courses to help people. But how do you ...
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18:02
#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard
When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offeri...
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Season 1
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Episode 39
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46:40
#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Course Creation
Join me in The Build Lab and get access to my new custom GPTs!AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for...
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21:47
#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell
She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything.That moment marked the beginning of Shannon Russell’s second act.After 16 years as a successful TV producer, Shannon didn’t lea...
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Season 1
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Episode 37
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33:28
#36 What Makes a High-Quality Online Course? It's Not What You Think!
"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging."It’s time we rethink what makes an online course “high quality.”In this episode, Shannon Boyer c...
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Season 1
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Episode 36
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23:07
#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White
In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial worl...
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Season 1
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Episode 35
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38:17
#34 How to Choose a Profitable Course Topic For YOU
You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul?
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Season 1
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Episode 34
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16:20
#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith
If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you.In this conver...
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Season 1
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Episode 33
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44:40
#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned
I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales.But here’s what actua...
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Season 1
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Episode 32
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22:56
#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse
You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste.In this episode of The ART of Onlin...
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30:53
#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too!
Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic pa...
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Season 1
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Episode 30
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56:32
#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches
Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout?In this episode of The Art of Online Course C...
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Season 1
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Episode 29
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50:18
#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them)
💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results?In this special bonus episode of The Art of Online Course Creation, we’re d...
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Season 1
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Episode 28
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22:17
#27 Should You Create an Online Course? Here's What You Need to Know First
💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one?In this episode of The Art of Online Course Creati...
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Season 1
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Episode 27
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16:52
#26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist
In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the...
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Season 1
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Episode 26
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31:01
#25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available
Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can suppo...
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Season 1
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Episode 25
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21:52
#24 Mastering AI for Online Course Creation: Expert Insights with Emily Baillie
Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marke...
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Season 1
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Episode 24
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32:51
#23 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov
Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recog...
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Season 1
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Episode 23
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50:50
#22 Reflect, Recharge, and Strategically Plan Your Best Year Yet!
How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening.In ...
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Season 1
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Episode 22
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14:42