The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
The Art of Online Course Creation is the podcast for experts, coaches, and entrepreneurs who are ready to build a high-quality online course: not just a course that exists, but one that actually gets results.
If you have real expertise that you want to turn into an online course your students will finish, rave about, and get real results from, you're in the right place.
If you want to create an online course that does more of the heavy lifting for you in your coaching business so that you can spend more of your 1:1 time with clients actually coaching, personalizing, and troubleshooting, you're in the right place.
Your host, Shannon Boyer, brings a master's degree in education and 25+ years of experience as an award-winning curriculum and course designer. She takes the guesswork out of online course creation by breaking down the strategies, frameworks, and design decisions that separate courses people complete and implement from courses people abandon.
Each episode covers the real work of building a course that delivers: validating your idea, designing for transformation, choosing the right platform, building your audience, and creating an offer that sells because it actually works.
Subscribe to The Art of Online Course Creation and start building the course your expertise deserves.
Episodes
64 episodes
#63 Beyond Tutorials: How Strategic Customer Education Builds Brand Loyalty
Your customers are already learning about your product, service, method, or brand — the question is whether you are intentionally shaping that learning experience or leaving it to chance.In this episode of The ART of Online Course Cr...
#62 Why Your Online Course Feels Confusing, Even When the Content Is Valuable
What makes an online course feel clear, easy to follow, and worth completing?It is not just the amount of information inside it.In this episode of The ART of Online Course Creation, Shannon explores why many well-intentio...
#61 Beyond Badges and Leaderboards: Better Gamification for Online Courses with Mary Nunaley
What if gamification in online courses is about far more than points, badges, and leaderboards?In this episode, Shannon sits down with learning engineer and Lavender Dragon co-founder Mary Nunley for a thoughtful conversation about what ...
#60 Online Course Design: Why a Good Course Feels Different From a Bad One
A polished course is not always a good course.In this episode, Shannon Boyer explores why some online courses feel clear, supportive, and energizing, while others leave students confused, discouraged, and blaming themselves. This convers...
#59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis
Should you launch your online course live, build an evergreen funnel, or rethink the whole model entirely?In this episode of The ART of Online Course Creation, Shannon Boyer is joined by award-winning marketing educator Jessica ...
#58 Are Online Courses Dead? What’s Actually Dying, and What Still Sells
Are Online Courses Dead? Not Exactly. The Old Version Is Dying, and That’s Good News.“If online courses are dead… why are people still up at midnight searching for answers, buying solutions, and trying to get better at the things ...
#57 Podcasting for Online Course Creators: What Actually Leads to Course Sales (with Adam Schaeuble)
If you have ever wondered whether a podcast can actually lead to online course sales, this episode gives you a clearer, more strategic way to think about it.In this conversation, I’m joined by Adam Schaeuble, the host of Podcasting Busin...
#56 Online Course vs. Membership: How to Choose the Right Model for Your Business
If you’re trying to decide between launching an online course or starting a membership, this episode will save you a lot of time and potentially a lot of frustration because this isn’t really a formatting decision. It’s a promise decision.<...
#55 Pinterest for Online Course Creators: How to Use Pinterest as a Visual Search Engine for Long-Term Course Traffic (with Tim Adam)
If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the sheer number of pins already out there, this episode is for you.In this conversation, I’m join...
#54 Stop Using Free Facebook Groups: Skool’s Better Lead Magnet for Online Course Creators
If your current audience-building plan still starts with “I’ll just open a free Facebook group,” this episode offers a thoughtful pause and a practical alternative.Shannon Boyer breaks down why the free Facebook group model has lost much...
#53 From One-on-One Services to Online Courses (Coaching Session with Kathy Kwon)
You can feel it when someone’s ready for their next chapter.In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer who helps creativity-driven entrepreneurs stand out authentically through strategic b...
#52 Someone Else Has Already Created “Your” Online Course. Now What?
If you’ve ever tried to validate a course idea and ended up feeling less confident than when you started—because you found someone already teaching something similar—this episode will feel like a deep exhale.In this solo episode...
#51 Why Your Students Actually Don't Want a "Quick and Dirty" Online Course
A lot of online business advice says the same thing: keep your course short, give people the steps, cut everything else. But what happens when “quick and dirty” stops your students from actually using what they paid for?In this episode o...
#50 How Melissa Kara Chose Her Online Course Platform and What She Did To Elevate Her Results
Stuck on “Which platform should I use?” Melissa Kara shares a practical, values-aligned way to choose, ship, and iterate without getting lost in tech or design.You’ll learn:A simple order of operations so platform choi...
#49 Meta Ads That Actually Build an Audience with Zach Spuckler
You’ve got a course. You’ve got testimonials. But no one’s seeing it.If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckle...
#48 The Hidden Reason Your Online Community Feels Flat - And the Fix You Need
Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet.In this episode, Shannon pulls back the curtain on what’s really happening in o...
#47 From Vault to Vision: How Alexis Galloway Turned a Hobby Into a Thriving Online Course Business
Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone.In this episode of ...
#46 Why Knowing "Why" Leads to Profitable, Impactful Online Courses
Have you ever sat through a lesson and wondered, “Why am I even learning this?”If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, o...
#45 Organic Marketing for Online Course Creators: How to Grow Your Audience Without Ads with Tracy Beavers
What if everything you believed about growing your audience was just… backwards?When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online busi...
#44 The Power of Student Touch Points: Why Interaction Can Make or Break Your Online Course
You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised.In this episode of The Art of Online Course Creation, Shan...
#43 Overcoming Tech Fear and Camera Shyness: How Lyric Kinard Found Her Voice in Online Education
What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide?In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of t...
#42 Does Your Online Course Have Impact? Part 2: What to Do If it Doesn't.
You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff.So why aren’t your students getting the results?In this episode of The ART of Online Course Creation, we’re...
#41 Building an Online Course That Works: Kelly Leardon’s Customer-Obsessed Approach
In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms.Kelly’s journey didn’t start ...
#40 Why Some Online Courses Change Lives—and Others Don’t
"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about.We all want our courses to help people. But how do you ...
#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard
When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offeri...