The Art of Online Course Creation
Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place.
Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy into clear and actionable methods and strategies.
In each episode, Shannon cuts through the online marketing noise to give you the proven frameworks behind creating a digital course that transforms lives and highlights your authority.
Whether you already have an online course or are planning to create one, this podcast is tailored for you.
Subscribe now to The Art of Online Course Creation and start your journey to building a successful, sustainable, and scalable online course.
Episodes
60 episodes
#59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis
Should you launch your online course live, build an evergreen funnel, or rethink the whole model entirely?In this episode of The ART of Online Course Creation, Shannon Boyer is joined by award-winning marketing educator Jessica ...
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Season 1
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Episode 59
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44:45
#58 Are Online Courses Dead? What’s Actually Dying, and What Still Sells
Are Online Courses Dead? Not Exactly. The Old Version Is Dying, and That’s Good News.“If online courses are dead… why are people still up at midnight searching for answers, buying solutions, and trying to get better at the things ...
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19:21
#57 Podcasting for Online Course Creators: What Actually Leads to Course Sales (with Adam Schaeuble)
If you have ever wondered whether a podcast can actually lead to online course sales, this episode gives you a clearer, more strategic way to think about it.In this conversation, I’m joined by Adam Schaeuble, the host of Podcasting Busin...
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Season 1
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Episode 57
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54:58
#56 Online Course vs. Membership: How to Choose the Right Model for Your Business
If you’re trying to decide between launching an online course or starting a membership, this episode will save you a lot of time and potentially a lot of frustration because this isn’t really a formatting decision. It’s a promise decision.<...
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Season 1
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Episode 56
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15:51
#55 Pinterest for Online Course Creators: How to Use Pinterest as a Visual Search Engine for Long-Term Course Traffic (with Tim Adam)
If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the sheer number of pins already out there, this episode is for you.In this conversation, I’m join...
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57:18
#54 Stop Using Free Facebook Groups: Skool’s Better Lead Magnet for Online Course Creators
If your current audience-building plan still starts with “I’ll just open a free Facebook group,” this episode offers a thoughtful pause and a practical alternative.Shannon Boyer breaks down why the free Facebook group model has lost much...
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Season 1
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Episode 54
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34:14
#53 From One-on-One Services to Online Courses (Coaching Session with Kathy Kwon)
You can feel it when someone’s ready for their next chapter.In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer who helps creativity-driven entrepreneurs stand out authentically through strategic b...
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Season 1
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Episode 53
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29:58
#52 Someone Else Has Already Created “Your” Online Course. Now What?
If you’ve ever tried to validate a course idea and ended up feeling less confident than when you started—because you found someone already teaching something similar—this episode will feel like a deep exhale.In this solo episode...
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Season 1
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Episode 52
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19:24
#51 Why Your Students Actually Don't Want a "Quick and Dirty" Online Course
A lot of online business advice says the same thing: keep your course short, give people the steps, cut everything else. But what happens when “quick and dirty” stops your students from actually using what they paid for?In this episode o...
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17:42
#50 How Melissa Kara Chose Her Online Course Platform and What She Did To Elevate Her Results
Stuck on “Which platform should I use?” Melissa Kara shares a practical, values-aligned way to choose, ship, and iterate without getting lost in tech or design.You’ll learn:A simple order of operations so platform choi...
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Season 1
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Episode 50
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56:05
#49 Meta Ads That Actually Build an Audience with Zach Spuckler
You’ve got a course. You’ve got testimonials. But no one’s seeing it.If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckle...
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Season 1
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Episode 49
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43:33
#48 The Hidden Reason Your Online Community Feels Flat - And the Fix You Need
Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet.In this episode, Shannon pulls back the curtain on what’s really happening in o...
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Season 1
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Episode 48
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13:26
#47 From Vault to Vision: How Alexis Galloway Turned a Hobby Into a Thriving Online Course Business
Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone.In this episode of ...
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Season 1
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Episode 47
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23:32
#46 Why Knowing "Why" Leads to Profitable, Impactful Online Courses
Have you ever sat through a lesson and wondered, “Why am I even learning this?”If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, o...
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Season 1
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Episode 46
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13:08
#45 Organic Marketing for Online Course Creators: How to Grow Your Audience Without Ads with Tracy Beavers
What if everything you believed about growing your audience was just… backwards?When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online busi...
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Season 1
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Episode 45
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43:41
#44 The Power of Student Touch Points: Why Interaction Can Make or Break Your Online Course
You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised.In this episode of The Art of Online Course Creation, Shan...
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16:19
#43 Overcoming Tech Fear and Camera Shyness: How Lyric Kinard Found Her Voice in Online Education
What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide?In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of t...
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Season 1
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Episode 43
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43:56
#42 Does Your Online Course Have Impact? Part 2: What to Do If it Doesn't.
You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff.So why aren’t your students getting the results?In this episode of The ART of Online Course Creation, we’re...
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Season 1
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Episode 42
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14:55
#41 Building an Online Course That Works: Kelly Leardon’s Customer-Obsessed Approach
In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms.Kelly’s journey didn’t start ...
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Season 1
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Episode 39
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49:38
#40 Why Some Online Courses Change Lives—and Others Don’t
"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about.We all want our courses to help people. But how do you ...
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18:37
#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard
When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offeri...
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Season 1
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Episode 39
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47:15
#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Online Course Creation
Join me in The Build Lab and get access to my new custom GPTs!AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for...
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22:22
#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell
She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything.That moment marked the beginning of Shannon Russell’s second act.After 16 years as a successful TV producer, Shannon didn’t lea...
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Season 1
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Episode 37
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34:03
#36 What Makes a High-Quality Online Course? It's Not What You Think!
"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging."It’s time we rethink what makes an online course “high quality.”In this episode, Shannon Boyer c...
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Season 1
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Episode 36
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23:42
#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White
In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial worl...
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Season 1
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Episode 35
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38:53