The Art of Online Course Creation
Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place.
Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy into clear and actionable methods and strategies.
In each episode, Shannon cuts through the online marketing noise to give you the proven frameworks behind creating a digital course that transforms lives and highlights your authority.
Whether you already have an online course or are planning to create one, this podcast is tailored for you.
Subscribe now to The Art of Online Course Creation and start your journey to building a successful, sustainable, and scalable online course.
Episodes
37 episodes
#36 What Makes a High-Quality Online Course? It's Not What You Think!
"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging."It’s time we rethink what makes an online course “high quality.”In this episode, Shannon Boyer c...
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Season 1
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Episode 36
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23:07
#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White
In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial worl...
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Season 1
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Episode 35
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38:17
#34 How to Choose a Profitable Course Topic For YOU
You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul?
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Season 1
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Episode 34
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16:20
#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith
If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you.In this conver...
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Season 1
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Episode 33
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44:40
#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned
I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales.But here’s what actua...
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Season 1
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Episode 32
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22:56
#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse
You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste.In this episode of The ART of Onlin...
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30:53
#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too!
Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic pa...
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Season 1
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Episode 30
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56:32
#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches
Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout?In this episode of The Art of Online Course C...
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Season 1
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Episode 29
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50:18
#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them)
💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results?In this special bonus episode of The Art of Online Course Creation, we’re d...
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Season 1
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Episode 28
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22:17
#27 Should You Create an Online Course? Here's What You Need to Know First
💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one?In this episode of The Art of Online Course Creati...
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Season 1
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Episode 27
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16:52
#26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist
In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the...
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Season 1
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Episode 26
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31:01
#25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available
Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can suppo...
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Season 1
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Episode 25
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21:52
#24 Mastering AI for Online Course Creation: Expert Insights with Emily Baillie
Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marke...
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Season 1
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Episode 24
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32:51
#23 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov
Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recog...
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Season 1
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Episode 23
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50:50
#22 Reflect, Recharge, and Strategically Plan Your Best Year Yet!
How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening.In ...
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Season 1
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Episode 22
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14:42
#21 Defining Success For Yourself: Align Your Online Course Business With Your Values and Priorities
What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy?In this episode, Shannon take...
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12:13
#20 Redefining Success in Online Courses: Measuring Impact Beyond Metrics
What does success look like for you as a course creator?As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define ...
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Season 1
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Episode 20
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9:49
#19 The Science of Course Naming: Emotional Triggers That Sell with James I. Bond, Author of Brain Glue
What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course n...
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Season 1
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Episode 19
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38:10
#18: The Myth of Learning Styles - What You Need to Know as a Course Creator
Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success?In th...
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Season 1
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Episode 18
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12:51
#17 Effective and Ethical Marketing Strategies for Online Course Creators with Business Strategist Jan Ditchfield
Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundrai...
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Season 1
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Episode 17
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28:15
#16 Mastering Online Course Modules: Know Exactly How Much to Include in Each Module
When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation, we’re exploring the secrets to designing m...
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Season 1
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Episode 16
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20:59
#15 Creating a Course That Is Responsive to Students' Needs - Coaching with Brenda Chilstrom OTR/L
In this special coaching episode of the Art of Online Course Creation podcast, host Shannon Boyer introduces the new series where she provides guidance to aspiring course creators. This episode features Brenda Chilstrom, an award-winnin...
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Season 1
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Episode 15
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39:36
#14 The Power of Guest Experts and Bonus Content to Boost Engagement and Value
Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand out—without overwhelming you...
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Season 1
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Episode 14
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20:38
#13 Your Legal Guide for Course Creation in Canada: Expert Advice from Corinne Boudreau
Ever thought about the legal side of online courses? You’re not alone! This week, Shannon Boyer sits down with Canadian lawyer and course creator, Corinne Boudreau, who breaks down the legal essentials course creators need to know. Corin...
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Season 1
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Episode 13
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36:53
#12 Essential Legal Tips for Online Course Creators: Annette Stepanian Breaks It Down (U.S. Edition)
In this insightful episode of The Art of Online Course Creation, I am joined by Annette Stepanian, an American lawyer who has dedicated her career to helping entrepreneurs and small business owners protect their creative work. Annette ...
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Season 1
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Episode 12
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36:29