The Art of Online Course Creation
Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place.
Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy into clear and actionable methods and strategies.
In each episode, Shannon cuts through the online marketing noise to give you the proven frameworks behind creating a digital course that transforms lives and highlights your authority.
Whether you already have an online course or are planning to create one, this podcast is tailored for you.
Subscribe now to The Art of Online Course Creation and start your journey to building a successful, sustainable, and scalable online course.
The Art of Online Course Creation
#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches
To ask a question or give feedback on the episode, send me a text!
Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout?
In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator of The Scale Method, to uncover how she transformed her online course business into an 8-figure powerhouse using evergreen sales funnels. Caitlin shares the pivotal lessons she learned along the way, including why launching isn’t always the best strategy and how she built a predictable, scalable income stream without the stress of constant promotions.
We dive deep into:
✅ The key differences between live launching and evergreen funnels (and which one is best for you)
✅ The biggest mistakes course creators make when transitioning to evergreen (and how to avoid them)
✅ Why traditional webinar strategies fail in evergreen models—and what works instead
✅ How to structure an ethical sales funnel that builds trust with your audience
✅ The mindset shifts that took Caitlin from stuck to scaling fast (and what it takes to hit your first 6 or 7 figures!)
If you've ever felt like you’re on a never-ending treadmill of launches, this episode is a must-listen. Caitlin’s journey will show you how to simplify your sales strategy while creating sustainable, long-term success.
🎧 Listen now and discover how to build a high-impact, high-revenue course business—without the launch stress.
🔗 Links & Resources Mentioned:
- Caitlin Batcher’s Free Masterclass: How to Generate Launch-Size Revenue Without Launching
- Follow Caitlin on Instagram: @CaitlinBatcher
- Join Shannon’s Free Masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results
📢 Loved this episode? Don’t forget to subscribe, leave a ⭐⭐⭐⭐⭐ review, and share it with fellow course creators who need this advice!
➡️ DM me on Instagram (@ShannonLBoyer) and let me know your biggest takeaway from today’s episode!
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
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This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co
