The Art of Online Course Creation
Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place.
Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy into clear and actionable methods and strategies.
In each episode, Shannon cuts through the online marketing noise to give you the proven frameworks behind creating a digital course that transforms lives and highlights your authority.
Whether you already have an online course or are planning to create one, this podcast is tailored for you.
Subscribe now to The Art of Online Course Creation and start your journey to building a successful, sustainable, and scalable online course.
The Art of Online Course Creation
#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned
To ask a question or give feedback on the episode, send me a text!
I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales.
But here’s what actually happened—and why I was completely wrong.
If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers, or engagement, this episode is for you. I’m breaking down the biggest misconception about audience size, what actually drives course sales, and why waiting for the “right” conditions might be holding you back.
In This Episode, You'll Learn:
✔️ Why audience engagement matters more than audience size
✔️ The surprising truth about my first course launch—and what I wish I had known
✔️ The mistake I made when advising another course creator (and why I regret it)
✔️ What actually converts casual followers into paying students
✔️ Why chasing big numbers doesn’t always mean more sales
✔️ How to start building a community that is eager to buy—no matter how small your audience is
If you’ve been holding off on launching because you feel like you’re not “big enough” yet, this episode might just change the way you see your business.
🎧 Tune in now and let’s talk about why your course is ready—even if your audience isn’t as big as you think it should be.
📩 Loved this episode? Send me a DM or reply to my latest email with your biggest takeaway! And if you’re serious about creating an online course that actually gets results, make sure you’re on my email list so you don’t miss my next training.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
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This podcast is produced, mixed, and edited by Cardinal Studio. For more
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or e-mail mike@cardinalstudio.co
