The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
The Art of Online Course Creation is the podcast for experts, coaches, and entrepreneurs who are ready to build a high-quality online course: not just a course that exists, but one that actually gets results.
If you have real expertise that you want to turn into an online course your students will finish, rave about, and get real results from, you're in the right place.
If you want to create an online course that does more of the heavy lifting for you in your coaching business so that you can spend more of your 1:1 time with clients actually coaching, personalizing, and troubleshooting, you're in the right place.
Your host, Shannon Boyer, brings a master's degree in education and 25+ years of experience as an award-winning curriculum and course designer. She takes the guesswork out of online course creation by breaking down the strategies, frameworks, and design decisions that separate courses people complete and implement from courses people abandon.
Each episode covers the real work of building a course that delivers: validating your idea, designing for transformation, choosing the right platform, building your audience, and creating an offer that sells because it actually works.
Subscribe to The Art of Online Course Creation and start building the course your expertise deserves.
The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
#32 The Myth That Almost Stopped Me From Launching My First Online Course - And What I Learned
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I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales.
But here’s what actually happened—and why I was completely wrong.
If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers, or engagement, this episode is for you. I’m breaking down the biggest misconception about audience size, what actually drives course sales, and why waiting for the “right” conditions might be holding you back.
In This Episode, You'll Learn:
✔️ Why audience engagement matters more than audience size
✔️ The surprising truth about my first course launch—and what I wish I had known
✔️ The mistake I made when advising another course creator (and why I regret it)
✔️ What actually converts casual followers into paying students
✔️ Why chasing big numbers doesn’t always mean more sales
✔️ How to start building a community that is eager to buy—no matter how small your audience is
If you’ve been holding off on launching because you feel like you’re not “big enough” yet, this episode might just change the way you see your business.
🎧 Tune in now and let’s talk about why your course is ready—even if your audience isn’t as big as you think it should be.
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Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.
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