The Art of Online Course Creation
Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place.
Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy into clear and actionable methods and strategies.
In each episode, Shannon cuts through the online marketing noise to give you the proven frameworks behind creating a digital course that transforms lives and highlights your authority.
Whether you already have an online course or are planning to create one, this podcast is tailored for you.
Subscribe now to The Art of Online Course Creation and start your journey to building a successful, sustainable, and scalable online course.
The Art of Online Course Creation
#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith
To ask a question or give feedback on the episode, send me a text!
If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you.
In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gimmicks.
Lindsay’s background in journalism and advertising gives her a unique perspective on content marketing, and she’s sharing her secrets to creating content that builds relationships and keeps your audience engaged before you have something to sell.
In this episode, we cover:
✅ What nurture content actually is (hint: it’s not just another call-to-action)
✅ Why most entrepreneurs struggle to stay consistent with content—and how to fix it
✅ The mistake course creators make when they only show up during a launch
✅ How to tap into your creativity (even if you think you aren’t a “writer”)
✅ The secret to making content creation feel fun instead of a chore
Lindsay also shares how she transitioned from writing content for clients to helping them do it themselves—so it actually sounds like them. And if you’ve ever wondered whether social media content should be different from your email content, she has a game-changing perspective on that too.
This episode is packed with insights that will change the way you think about your content strategy—whether you’re just starting out or looking for a better way to keep your audience engaged between launches.
🎙️ Listen now and start creating content that builds real connections!
Connect with Lindsay Smith:
📲 Instagram & Threads: @lindsaysmithcreative
🌎 Website: www.lindsaysmithcreative.ca
🎧 Podcast: Content Magic
Resources & Next Steps:
🔥 Want expert guidance to create a high-quality online course that gets results? Book a free coffee chat with me: www.shannonlboyer.com/services
📱 Let’s connect on Instagram: @shannonlboyer
🔔 Don’t forget to subscribe and leave a ⭐⭐⭐⭐⭐ review if you loved this episode! Your support helps us bring you more in-depth conversations with top experts in online course creation.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
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This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co
