The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
The Art of Online Course Creation is the podcast for experts, coaches, and entrepreneurs who are ready to build a high-quality online course: not just a course that exists, but one that actually gets results.
If you have real expertise that you want to turn into an online course your students will finish, rave about, and get real results from, you're in the right place.
If you want to create an online course that does more of the heavy lifting for you in your coaching business so that you can spend more of your 1:1 time with clients actually coaching, personalizing, and troubleshooting, you're in the right place.
Your host, Shannon Boyer, brings a master's degree in education and 25+ years of experience as an award-winning curriculum and course designer. She takes the guesswork out of online course creation by breaking down the strategies, frameworks, and design decisions that separate courses people complete and implement from courses people abandon.
Each episode covers the real work of building a course that delivers: validating your idea, designing for transformation, choosing the right platform, building your audience, and creating an offer that sells because it actually works.
Subscribe to The Art of Online Course Creation and start building the course your expertise deserves.
The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
#49 Meta Ads That Actually Build an Audience with Zach Spuckler
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You’ve got a course. You’ve got testimonials. But no one’s seeing it.
If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build your audience and grow your course-based business.
Zach brings 10+ years of experience and breaks down the difference between ads that waste money and ads that grow an email list of the right people - without needing a $10K funnel or a million views.
We get into the realistic starting budgets, how to know if your leads are quality, when to DIY and when to hire, and why the long game is your best bet.
🔍 In this episode:
- Why boosting a post is not the same as running an ad, and what to do instead
- The three types of ads (and why course creators should start with lead gen)
- How to tell if your ad leads are actually worth the money
- A behind-the-scenes look at real numbers: ad spend, list size, conversion windows
- When it’s too early to hire an agency, and what to know before you do
- Why email lists beat social media algorithms when it comes to selling your course
- What not to believe about $37 funnels and the myth of passive income
📌 Mentioned in the episode:
- Zach’s Bootcamp – A 5-day experience for creating your first Meta ad campaign
- Not Your Average Online Marketing Podcast – Zach’s podcast, including his take on the passive income myth
- The Build Lab – Shannon’s community for course creators who want to build high-quality, high-impact programs
- Zach Spuckler on Instagram
- Zach's website - Heart Soul Hustle
🎧 Listen now if you’re:
- Wondering whether ads are worth it (especially with a small list or tight budget)
- Tired of being invisible online and want to build a consistent audience
- Thinking about hiring help but aren’t sure if you’re ready
- Curious about how real course creators use ads to grow their email list and community
Your course deserves to be seen. This episode will help you get it in front of the people who need it without wasting your time or money.
➡️ Subscribe, leave a 5-star review, and tag @shannonlboyer with your biggest takeaway!
Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
To book a call to discuss your options and see if working together makes sense. Click here. 😊
