The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
The Art of Online Course Creation is the podcast for experts, coaches, and entrepreneurs who are ready to build a high-quality online course: not just a course that exists, but one that actually gets results.
If you have real expertise that you want to turn into an online course your students will finish, rave about, and get real results from, you're in the right place.
If you want to create an online course that does more of the heavy lifting for you in your coaching business so that you can spend more of your 1:1 time with clients actually coaching, personalizing, and troubleshooting, you're in the right place.
Your host, Shannon Boyer, brings a master's degree in education and 25+ years of experience as an award-winning curriculum and course designer. She takes the guesswork out of online course creation by breaking down the strategies, frameworks, and design decisions that separate courses people complete and implement from courses people abandon.
Each episode covers the real work of building a course that delivers: validating your idea, designing for transformation, choosing the right platform, building your audience, and creating an offer that sells because it actually works.
Subscribe to The Art of Online Course Creation and start building the course your expertise deserves.
The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
#53 From One-on-One Services to Online Courses (Coaching Session with Kathy Kwon)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You can feel it when someone’s ready for their next chapter.
In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer who helps creativity-driven entrepreneurs stand out authentically through strategic branding and website design. Kathy’s work is rooted in visual storytelling, and after years of delivering high-touch, one-on-one services, she’s ready to explore what it could look like to bring her expertise into the world of online courses.
But she’s at a crossroads that will feel very familiar if you’ve ever thought, “I want to create a course… I just don’t know which direction to commit to.”
Kathy is weighing two strong ideas:
- a practical, foundation-building course that would give website designers stronger visual branding skills
- a more unconventional, expressive course that helps creative entrepreneurs use design to get seen and noticed
And underneath both ideas is the real question most course creators don’t ask clearly enough:
Which one solves a problem people will actually pay to solve—and how do you find that out without building the whole course first?
In this conversation, we talk about what to do when you’re caught between “what would sell” and “what would be fun to teach,” why you shouldn’t build in isolation, and how to start gathering real feedback without needing your course to be “perfect” yet.
In this episode, you’ll hear:
- The hidden difference between a course idea that’s interesting vs. one that’s painful enough to create demand
- Why identifying a “gap” in someone’s skill set isn’t the same as confirming they’ll invest time and money to close it
- How to approach student conversations so you get honest insight (without pitching your idea)
- Why building your audience and building your course need to happen at the same time
- A smart progression for new course creators: validate → create something small → build proof → expand
Mentioned in the episode
Build Lab — my community for course creators who want to actually get their course finished and done right. Inside, you’ll get support, feedback, accountability, live calls, monthly challenges, and exclusive tools (including custom GPTs), plus access to the first module of my signature course.
Connect with Kathy
Kathy’s free resource: “5 Essential Pages a Course Creator Needs on Their Website” (checklist)
Website: Bright Matters Studio
Instagram: @brightmattersstudio
Want coaching on the podcast?
If you want to be featured on a future coaching episode, fill out the form here: www.shannonlboyer.com/podcast
Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
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