The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
The Art of Online Course Creation is the podcast for experts, coaches, and entrepreneurs who are ready to build a high-quality online course: not just a course that exists, but one that actually gets results.
If you have real expertise that you want to turn into an online course your students will finish, rave about, and get real results from, you're in the right place.
If you want to create an online course that does more of the heavy lifting for you in your coaching business so that you can spend more of your 1:1 time with clients actually coaching, personalizing, and troubleshooting, you're in the right place.
Your host, Shannon Boyer, brings a master's degree in education and 25+ years of experience as an award-winning curriculum and course designer. She takes the guesswork out of online course creation by breaking down the strategies, frameworks, and design decisions that separate courses people complete and implement from courses people abandon.
Each episode covers the real work of building a course that delivers: validating your idea, designing for transformation, choosing the right platform, building your audience, and creating an offer that sells because it actually works.
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The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
#55 Pinterest for Online Course Creators: How to Use Pinterest as a Visual Search Engine for Long-Term Course Traffic (with Tim Adam)
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If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the sheer number of pins already out there, this episode is for you.
In this conversation, I’m joined by Tim Adam, founder of Pinterest Skool, who has built a business around helping creators use Pinterest strategically, without treating it like another full-time social channel.
Together, we unpack what makes Pinterest different (and why that difference matters for course creators), how to think about pins when you don’t have an “obviously visual” business, and what it actually takes to build consistent traffic that doesn’t disappear 24 hours later.
This isn’t a “post more” pep talk. It’s a practical look at how Pinterest works as a search engine, and how online educators can use it to funnel the right people into their ecosystem.
In This Episode, You’ll Hear About
- Why Pinterest behaves more like a search engine than a traditional social media platform—and how that changes your strategy
- The real role of keywords on Pinterest (and why it’s the piece most people skip)
- Whether you “missed the boat” if you weren’t an early adopter, and what the data suggests now
- What course creators can pin when their business doesn’t feel visual
- The difference between creating fresh pins vs. constantly needing fresh links
- How Pinterest boards support discoverability and help Pinterest understand what your content is about
- What a realistic timeline can look like for traffic, and what to watch for so you know you’re on the right track
- How to think about using Pinterest within a larger funnel (especially when your paid offer is higher-ticket)
- A quick but important note on affiliate links and disclosures on Pinterest
About Tim Adam
Tim Adam is the founder of Pinterest Skool and has been using Pinterest since its earliest days. He began as a full-time Etsy seller, then started teaching other creators how to grow visibility and traffic through Pinterest. He’s known for practical, clear teaching and for helping people build momentum without relying on followers or daily content performance.
Connect with Tim
Tim’s best starting point is his free community, Pinterest Skool.
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