The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
The Art of Online Course Creation is the podcast for experts, coaches, and entrepreneurs who are ready to build a high-quality online course: not just a course that exists, but one that actually gets results.
If you have real expertise that you want to turn into an online course your students will finish, rave about, and get real results from, you're in the right place.
If you want to create an online course that does more of the heavy lifting for you in your coaching business so that you can spend more of your 1:1 time with clients actually coaching, personalizing, and troubleshooting, you're in the right place.
Your host, Shannon Boyer, brings a master's degree in education and 25+ years of experience as an award-winning curriculum and course designer. She takes the guesswork out of online course creation by breaking down the strategies, frameworks, and design decisions that separate courses people complete and implement from courses people abandon.
Each episode covers the real work of building a course that delivers: validating your idea, designing for transformation, choosing the right platform, building your audience, and creating an offer that sells because it actually works.
Subscribe to The Art of Online Course Creation and start building the course your expertise deserves.
The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results
#56 Online Course vs. Membership: How to Choose the Right Model for Your Business
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If you’re trying to decide between launching an online course or starting a membership, this episode will save you a lot of time and potentially a lot of frustration because this isn’t really a formatting decision. It’s a promise decision.
In this episode of The ART of Online Course Creation, Shannon Boyer breaks down the real difference between a course and a membership in a way most creators never consider.
You’ll learn a practical framework to choose the right model based on three essential factors.
Along the way, Shannon shares a revealing client story that highlights the hidden workload behind “predictable” revenue, and why the best business model is the one that fits your real life, not your aspirational one.
You’ll also get a simple, powerful decision test you can complete in ten minutes. It cuts through trends and helps you build the right offer with confidence.
If you want to create an offer that delivers real results, attracts the right buyers, and supports your long-term capacity as a creator, press play.
At the end, Shannon also shares details about her membership, the Build Lab, which is designed for course creators who don’t just need information, but ongoing implementation support to keep moving all the way to the finish line.
Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
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