How to Manufacture Momentum

Let’s get one thing straight

Momentum is not magic.
It’s not luck.
It’s not motivation.

It’s manufactured.

In this episode, Mike and Rachael Novak unload 8 Tactical Strategies for getting your edge back and stacking wins fast, even if you’re stuck, stalled, or spiraling.

You’ll learn:

1. Start with a Win You Can Control – Keep promises to yourself. Stack small wins daily.
2. Momentum Follows Movement, Not Perfection – Take messy action. Clarity and confidence come from doing.
3. Stack Habits That Reinforce Identity – Discipline Compounds. Align your actions with who you say you are.
4. Use Visible Scoreboards & Feedback Loops – Track your results. Get feedback. Stay accountable.
5. Time Block Aggressively – Work in short, intense sprints. Compress time. Eliminate fluff.
6. Surround Yourself with People in Motion – Energy is contagious. Get in rooms with winners.
7. Declare Publicly, Deliver Privately – Make bold commitments. Back them up with deep work.
8. Anchor to Vision, Not Emotion – Stop letting feelings run the day. Lead with your goal.

This isn’t theory.
This is execution.
This is about waking up and choosing to win, before your feet even hit the floor.

If you're stuck, listen now.
If you’ve got momentum, guard it like your life depends on it, because your future does.

Hit play. Take notes. Then get to work.

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Transcript

Introduction to Growth Drivers

[0:11] I would even share sometimes. And that, like you said, that comes from an inner

competitiveness and an inner desire to prove to myself that I am more than what others could see

or what I even believe. Welcome to the Growth Drivers Podcast, the show where we break down

the leadership.

Manufacturing Momentum

[0:32] Music.

[0:34] Frameworks, mindset shifts, and strategies that fuel entrepreneurial success, personal

transformation, and business breakthroughs. I'm Rachel Novak. And I'm Mike Novak. Let's dive in

and start driving your growth.

[0:51] Welcome back to another episode of Growth Drivers. Today we're going to discuss how to

manufacture momentum. There's a lot of times people will lose momentum because of a lack of

activity, a lack of focus, or distractions, and a lot of people really struggle manufacturing and getting

momentum back. So we're going to run you through eight specific things that you can do to really

manufacture momentum and figure out how you can continue to win and build and stack wins.

Yeah, and everyone wants momentum, right? Like having that wind at your back is huge. But a lot

of people get that momentum and then they lose that momentum. And so we want to give you

some tactical ideas on how to actually keep that moving or regain it, um, or start it too, if you just

don't have any momentum to even go with. But most people are really good when they have

momentum and they struggle climbing up to that kind of, you know, um, just to that level where

things are actually flowing. Exactly. Yeah. Yeah. I think everybody wants to get to that point, but

how do you get to that point, right? Like we can spend so much time kind of commiserating and

saying, oh, if I could just catch a win, catch a break, get back to this,

Winning Through Control

[2:14] that momentum, that pace. So here's how we do that. Okay.

[2:19] Number one, how to manufacture momentum. You have to start with a win that you can

control. So choosing small little things every single day, keeping the promises that you make to

yourself every single day, honoring your time blocks. Momentum starts by stacking the controllable

wins. So you can't wait for motivation in your day. You have to set up your schedule for executing

wins. It's executing on the small, measurable actions. It's getting up at a certain time that you said

you were going to. It is going to the gym and doing the workout and training your body how you

said you were going to. It's showing up to the office or showing up to your home office, making the

damn calls that you said that you're going to.

[3:06] All of these little things, just stacking those W's every single day, that is going to be a great

starting point with how to manufacture momentum.

[3:16] So keeping your word with yourself is what I'm hearing you say. Exactly. Yeah. Because what

this says is that's going to reinforce in your brain and physiologically every single day. Okay, I can

do the things I'm supposed to do. I can do the things I tell myself. And it's going to build confidence

right along with the obviously activities

Movement Over Perfection

[3:34] that are going to start generating some of that momentum as well. Action action exactly

number two momentum follows movement not perfection we talk a lot about um you know how

done is better than perfect um and while planning and preparation is a necessary part of you know

creating wins and and and gaining traction if you're not actually taking the action and doing the

movement, and you're focusing on what I need to do perfectly first, you're never going to be able to

catch that momentum again. You people get stuck waiting for clarity, or they're waiting for the

confidence to do something. But that confidence and that clarity comes from movement, it comes

from action. So, you know, we, one of our core values on our team is execution over perfection.

[4:29] Take imperfect action, then course correct in the midst of it, then keep going. Because every

single growth spurt that you're going to go on starts this way, right? You have to get into action first

to start creating that momentum. This is the old like analysis by paralysis kind of...

[4:47] Saying that you hear people a lot where they're just like stuck analyzing things and so they

don't actually ever do anything. Exactly. That's exactly right. Number three, and how to

manufacture momentum. I love this one. I've talked a lot about this. My wartime CEO mastermind

talks a lot about this, and that is stacking habits that reinforce your identity.

[5:09] Now, I could sit there and say, you know, like I believe that I'm somebody of high integrity. I

believe that I'm somebody who does the job and does it well. I believe that I'm somebody who's

organized. But unless I am doing the thing and acting and becoming the kind of person that does

those things, I'm not reinforcing the identity that I'm trying to tell myself. It's the daily disciplines, it's

the daily activities that you do that reinforce who you already are, right? So if you let yourself off, if

you break a promise to yourself, don't fulfill a time block, don't honor a commitment, are even a tiny

bit out of integrity with what you said you're going to do, that is not going to reinforce your identity.

And therefore, it's not going to help you manufacture more momentum in that area. So, you know,

sticking to those daily disciplines, you know, like we prep our meals, we go to the gym, we make

the phone calls,

Reinforcing Identity

[6:06] we, you know, stack, we connect with our team, we connect with our clients. These are all

things that you have to really anchor your identity in and then execute on on a daily basis. So

stacking habits that reinforce your identity. Yeah, discipline is one of those things that compounds

either way. Like it can either compound it into negative energy where you're not doing the thing or it

can make, it can compound it into positive energy where you are doing the thing. Exactly.

Accountability and Feedback

[6:31] Number four, create visible scoreboards and feedback loops. And when I think about this, I

think about accountability, right? I think about in the bodybuilding, in our body domain, Mike and I

each have a coach that provides us that feedback loop, right? And every time we have to check in,

I have to say, what percentage did I follow the plan since my last check-in? During off-season, it

was 95% to 97%. sometimes 100%. And during this prep, it's been 100%. So I have a visible

scoreboard. I'm keeping score of exactly what I need to be doing every single day. It's a metric by

design to keep me in that momentum. And as I continue to build every single week stacking those

wins, it continues to build that momentum. And so every time I'm checking in, my coach provides

me that feedback loop.

[7:29] Feedback loops can also be in the form of, you know, client feedback. It can be in the form of

teammate feedback or team leader feedback. Like what kind of feedback are you getting? Are you

open and receptive to it? Because those feedback loops and those visible scoreboards where

you're utilizing the metrics are going to encourage you to continue on that path, which is going to,

again, create that momentum you're looking for. What I've seen is that top producers and

champions, they want to always know where they stand. You know what I mean? And the

scoreboard gives you that. That's exactly right. That definitely is going to build some forward

motion, having a scoreboard, having metrics, tracking them, and of course, providing feedback

loops for yourself as well.

Time Block Aggression

[8:12] Number five, time block aggression. I love this. Short bursts, high intensity. You know, when

we first started in the business, well, got back into the business eight, nine years ago, our time

blocks were pretty long, and they weren't super specific, right? We knew that we had a power hour,

we knew how to work on business building, and we were still figuring a lot of things out. And then

as we've refined them over the years, we have noticed that I get, like, I personally get way more

done if I have a 45-minute time block to knock something out. I'm going to accomplish everything

that I need to in that short burst. Whereas if I put a three-hour time block, I'll probably check email

in between and get distracted with something with social media or something else. So if you are

really committed to this momentum and manufacturing this momentum and know what projects,

what things, what drives, what things that drive revenue.

[9:13] Shorten your time blocks and make them incredibly aggressive, right? Short bursts, high

intensity, 30-minute, 45-minute work sprints. You know, even this prep in the body domain, having a

16-week, that's a pretty long burst, but it's high intensity in the scheme of our lives. It's not very

long, I suppose.

[9:31] But having, you know, committing to a diet plan for 12 weeks, right, a short burst, you're

committing to that intensity, committing to a specific schedule at work. Hey, for this month, I'm

going to be in the office every single day. I'm going to spend the first 45 minutes, 830 to 915,

prospecting new leads every single day. Like these kinds of short bursts, high intensity time blocks

are going to help you manufacture that momentum because you are pushing in such a small

enough window. Like you could literally build a business in three to four hours a day. Like this isn't,

you don't need to be a full-time job to do that. Yeah. There's that law, I can't remember what it is,

that the time expands to fill the amount of space you've given it basically. Yes. So you can get

done. If you give yourself a 30 minute time limit, most people get done at 30 minutes, the same

thing they would have gotten done if they give themselves 90 minutes. That's exactly right. Yep.

Exactly. Yeah. Momentum loves that time bound intensity, right? Like if you can. The compression

of time. Yeah, if you can compress that time, you're going to get more momentum out of that

moment and not spend all day planning and have it be just this endless loop where nothing actually

gets closed, right? Nothing actually gets accomplished. So, great point.

Surrounding with Momentum

[10:43] Number six, surround yourself with people in motion. Okay.

[10:51] This is very important. I think we know, and if you're listening to this, you know, that getting

into the right rooms, being in the right environment with other people, other high performers, other

people who are going in the direction that you want to go is incredibly important. because energy is

contagious.

[11:08] So, you know, masterminds, your team, training partners, role-play partners, like these will

absolutely either stall your progress or they're going to spark you into action and momentum. And

you manufacture this momentum by borrowing the belief from these other high performers. So it's

kind of like the Eric Hatch used to use the the donkeys and the racehorses analogy, right? Where,

you know, if you put a racehorse, like a thoroughbred, incredible racehorse in a barn full of

donkeys, and you let them just chill there, they are eventually going to slow down, their pace is

going to start matching those donkeys, even though they're bred for so much more, right? And

conversely, if you put a donkey into a barn with a bunch of racehorses, and they are focused, and

they are fast, and they are well fed and they are well-trained, that donkey's performance is going to

improve, right? You've got to race donkey. Yeah, you've got to race donkey all of a sudden. So

humans are the exact same, right? We've got to borrow belief from people around us. We have to

get into rooms. We have to get onto teams. We have to get around people who are doing things,

who are in motion, who have momentum so that we can borrow that belief and continue to move

forward, creating our own momentum. This would also be really relevant to your inner circle of

friends as well. Absolutely. Yeah.

[12:30] You want to expand on that at all? Well, it's pretty straightforward. I mean, obviously, who

you surround yourself with is the direction you're going to go, right? Whether it brings you up or

down. So having a tribe of people that are heading in the same direction you are, where you're not

dragging them along, that would be super important. Yeah, completely agree.

Public Declarations

[12:44] All right. Number seven, declare publicly, then deliver privately. This is so key. I think a lot of

people will put out there, oh, this is my goal, this is what I want to accomplish, and then they don't

really follow up on it, right? But if you can say it out loud, if you can set that goal, if you can share it,

if you can post it, if you can remind yourself of it constantly.

[13:11] Then turn internal, go private, do the gritty, deep work to get that done. You're going to

manufacture the momentum when that external commitment lights that internal fire you have to

follow that external commitment with an internal drive right you can't declare something and then

just expect it to happen if you're not taking action and internalizing what you should be doing what

do you think about those people that just kind of come out of nowhere like they didn't they didn't

publicly declare anything they just got to work i i think that personally, that's more like what we

resonate with, right? Like I typically won't, I'll put a goal out there maybe, but internally my goal is

even more, even bigger, even higher, even more accomplished than I would even share

sometimes. And that, like you said, that comes from an inner competitiveness and an inner desire

to like prove to myself that I am more than what others could see or what I even believe. So, yeah,

I mean, yes, declare publicly or don't declare at all and just deliver. Just get to work. Yes, get to

work, exactly.

Vision Versus Emotion

[14:27] And number eight in how to manufacture momentum, anchor to vision, not emotion.

[14:34] This is so important because momentum can be made or broken if you give in to the fleeting

feelings that you experience day to day, right? If you wake up in the morning and you're like, man, I

feel so tired. I'm going to skip the gym today. Oh man, I am not in a great mood. I'm not in a good

headspace. I'm going to skip making my calls today. Oof, man, I don't, you know, chicken and rice

doesn't sound good, so I'm just going to have pizza today. You're letting a temporary emotion

dictate the momentum of your goal. So if you really want to accomplish something, if you really

want to manufacture momentum and maintain momentum, you have to remember what the goal is,

which kind of ties back into having those short bursts of intensity, right? Like setting that goal 12

weeks out or six weeks out or whatever it is. You've got to anchor it to the vision and the goal of

what you're trying to accomplish and not anchor it to how you're feeling day to day. Right. What

about leveraging emotion to drive action and results?

[15:52] Do you mean negative emotion? Any kind of emotion. I mean, emotion's one of the most

powerful tools there is, right? Yeah. Yeah, I was listening to an Andy Frisella podcast, Real AF,

months and months and months ago. And he talked a lot about how negative emotions are so

powerful. I took a lot from that podcast.

[16:14] When we're experiencing negative emotions, we're experiencing things like doubt and not

being sure of ourselves and second-guessing our activities and that voice in the back of your head

that creeps in and tells you that you're not worthy or tells you that you can't do it. You can

absolutely choose to listen to those things and feel those things and act on those things but to

really manufacture momentum and to really overcome and accomplish something great you can

use those as fuel rocket fuel to accomplish the things yeah the people that i've seen that get the

most done are the people that kind of get pissed off exactly i mean yes and and people think that

they need to actually withhold that feeling and suppress it, but instead containing it and leveraging

it and understanding it is a much more powerful dynamic. That's such a good point. And I want to

point out two different words because you use the word suppress it, which is shoving it back down,

trying to pretend that it's not there. That's because people say, hey, why are you pissed off? It's a

bad thing.

[17:24] It's actually really good that you're mad. Let's figure out why you're mad and let's figure out

how to take that rage or that irritation and then turn that into something positive, which is usually

going to be drive. Yes, exactly. So yeah, so instead of suppressing it, we control it, right? Big

difference. And we are controlling that emotion. You're letting yourself feel it and experience it. And

then you're turning it into that drive, into that fuel. It's going to help you even more manufacture that

momentum in whatever area that you're choosing to apply it. Yeah, it's kind of like a three-step

process. It's controlling it, it's redirecting it, then it's leveraging it. Yeah, love that. The redirection is

the critical part. Love that, absolutely.

Conclusion and Key Takeaways

[18:06] Well, that's what we got, guys, eight steps on how to manufacture momentum. So today, if

you're not feeling like you've got momentum, if you're feeling like you're kind of stuck, if things

aren't clicking right now.

[18:18] Start with the win you control. Start with something today that you can absolutely have 100%

control over. Go get it done. Go stack that W. And remember that momentum follows movement,

not perfection. So all of your planning, all of your preparation can go by the wayside. Just get into

action today in whatever domain you are really trying to accomplish something yeah and if you're if

you're one of those people that has momentum um you need to like do a major self-assessment

and put in place some kind of controls to make sure that you don't become complacent and lose

that momentum because that's the most powerful thing you have and writing that is really really

important that's you know it's so true like that we talk a lot about that because a lot of people will

experience momentum and then believe that they can let their foot off the gap. They'll stop doing

what caught them that much. Yes. Especially real estate agents. Yes. Real estate agents are like,

how many agents do you know that sell like five houses and they sell none the next month because

they stop calling people and stuff? That's exactly right. Yes. It's like when you have that momentum,

like movement and momentum breeds more movement and momentum. So if you stop doing the

activities that got you that momentum in the first place, guess what? It's going to go away.

[19:27] Mm-hmm. Great point. Love that, Michael. All right. Cool. All right. We'll see you guys next

week. See you then. That's a wrap on today's episode of Growth Drivers. If you found value in this

conversation, don't forget to subscribe, leave a review, and share this with a fellow entrepreneur.

For more insights, tools, and resources, visit us at thewarrioragent.com. Keep pushing forward,

keep leading with purpose, and we'll see you next time.