Growth Drivers
Mike & Rachael Novak run the #1 real estate team in Everrett, WA. They mentor hundreds of agents & have sold 1,000+ homes in their career.
Join Mike & Rachael as they discuss how to drive GROWTH in business, relationships, fitness & more 📈
Growth Drivers
Buy Smarter: Slow Down, Structure the Deal, Build Wealth
Everyone wants to sprint to showings. Pros slow it down. Your job isn’t to open doors—it’s to protect clients from bad decisions and engineer the best long-term outcome.
In this episode we hammer five buyer truths:
- Pump the brakes: read the room (especially couples). If one partner’s “meh,” keep looking. No settling just to end the search.
- Dollars Off vs. Dollars Back: $10K off price saves ~$70–80/mo. A seller credit can fund closing costs, a rate buydown (2-1 or permanent), or even knock out PMI—often a bigger win.
- Cash Planning, not Cash Draining: split funds into three buckets—down payment, closing costs, improvements/move—then use seller credits to keep more cash in your pocket day one.
- Right offer structure beats “deal fever”: full price + big credits can be smarter than a lower price with no credits, especially if it transforms the monthly payment.
- Stop waiting for a giant down payment: renters—get in the game. Use zero/low-down options, buy a starter, stack equity, then move up. That’s how you reach the dream home without wrecking your cash flow.
Agents: coach this process with confidence.
Buyers: structure the deal to serve your payment, your runway, your future equity.
Listen. Take notes. Execute the plan.
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