Growth Drivers

Predictions

Mike & Rachael Novak

2025 crushed agents. 100,000 quit. 7 out of 10 didn't sell a single house.

If you're buying or selling in 2026, that stat should scare you. Hiring the wrong agent costs you in price, stress, and regret.

This episode draws a line in the sand. No fluff. No headlines. No hopium. Just what we're seeing on the ground after 1,500+ transactions and $125M+ in annual production.

What we cover:

→ Why waiting for rates to drop is a losing strategy (and what smart buyers are doing instead)

→ The expectation gap that's killing deals before they start

→ Why six-month-old comps are sabotaging your pricing strategy

→ Where buyer leverage actually exists right now

→ The one question every buyer and seller needs to ask before hiring an agent

The "part-time easy money" era is dead. 2026 belongs to agents who are active, sharp, and honest. And clients who know how to find them.

Listen now and stop guessing.

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