The One Thing Business Podcast
The ONE Thing Business Podcast, hosted by Ron Sheetz. On each episode Ron introduces you to the amazingly successful entrepreneurs from his rolodex, who reveal the simple truths behind the ONE marketing strategy they rely on to produce extraordinary results. Each episode is guaranteed to expose you to a proven approach for producing high-value and highly profitable business.
The One Thing Business Podcast
The Power of Target Marketing & Messaging - Pastor Jeff Tauring
Pastor Jeff Tauring is the dynamic and compassionate leader of Liberty Valley Church, renowned for his deep commitment to community building and spiritual guidance. With a ministry that skillfully combines traditional values with modern relevance, Pastor Tauring has profoundly influenced both his congregation and the wider community.
While there are two topics traditionally avoided in polite conversation—religion and politics—Pastor Tauring confidently incorporates both into his church's marketing and advertising strategies. By decisively choosing a specific niche and actively targeting a particular audience, Liberty Valley Church's congregation has seen remarkable growth and continues to expand. Despite the common belief that traditional media like radio and billboards are outdated, he has utilized these platforms with great success.
This upcoming episode is essential listening for anyone who has been advised to identify a target customer and pursue them aggressively but hesitates for fear of alienating others. Pastor Tauring's philosophy and promotional tactics will provide valuable insights.
Be advised, we do discuss politics and religion in this episode. However, I encourage you to approach it with an open mind. This may very well be the most impactful podcast you listen to, offering significant learning opportunities.