1 Insight
Most coaches are building a business. A few are building a body of work, with clients knocking at their door.
1 Insight is for the second kind.
Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.
His book The Prosperous Coach has sold 120,000 copies the same way.
He is the founder of 4PC, the invitation-only mastermind for the world's top coaches, and author of $100K Clients.
This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.
If you’re that second kind of coach, Rich's new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.
📘 Get $100K Clients → https://richlitvin.com/book
One conversation. One client who changes everything. One insight.
1 Insight
S23EP04: You're Meant to Challenge the Status Quo
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You're about to watch or listen to me coaching Scott and Kate. Kate has an extraordinary track record of success behind her. She is known by and trusted by several world leaders. And she is in her head about how she can get them as coaching clients, so I snap her out of it. And I tell her 2 things:
One, your need to have fear and doubt is a sign you are working with the caliber of people you need to work with. And two, it's a sign that you're in your head.
Scott has a background in the corporate world and a track record of success. I have to snap him out of one thing in particular, referring to himself as a new coach, and I slow him down to the power of a single conversation which will change everything for him.
I'll see both of them at the intensive that's coming up. And if you're interested, come and join us, too, because it's where we get to do the energetic work around creating clients that you can't always capture in the nuance of a recording or a piece of writing. I'll see you soon.
Enjoy!
Love. Rich
P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/