1 Insight
Most coaches are building a business. A few are building a body of work, with clients knocking at their door.
1 Insight is for the second kind.
Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.
His book The Prosperous Coach has sold 120,000 copies the same way.
He is the founder of 4PC, the invitation-only mastermind for the world's top coaches, and author of $100K Clients.
This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.
If you’re that second kind of coach, Rich's new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.
📘 Get $100K Clients → https://richlitvin.com/book
One conversation. One client who changes everything. One insight.
1 Insight
S23EP03: Psychographics vs Demographics
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In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.
The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics.
Psychographics are the client's values, beliefs, and motivations.
So the conversation develops around this concept.
Enjoy!
Love. Rich
P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/