1 Insight
Most coaches are building a business. A few are building a body of work, with clients knocking at their door.
1 Insight is for the second kind.
Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.
His book The Prosperous Coach has sold 120,000 copies the same way.
He is the founder of 4PC, the invitation-only mastermind for the world's top coaches, and author of $100K Clients.
This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.
If you’re that second kind of coach, Rich's new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.
📘 Get $100K Clients → https://richlitvin.com/book
One conversation. One client who changes everything. One insight.
1 Insight
S23EP02: The Power of Simplicity
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Share your thoughts about this episode
Today I'm coaching Dave and Michelle. Both of them are coming to the live, in person Intensive in Santa Fe, and they're already signed up for the virtual intensive, too. They didn't know each other, and I didn't know Dave. Michelle I've worked with in the past. She's been at previous intensives.
And today, it turns out (we didn't know this) that the very tool that would support Michelle the most is also a powerful tool for Dave. It's a really powerful tool for long-term client creation called Research Project, and you'll hear 2 different ways it can be applied in this particular conversation.
I had fun, and it was powerful in its simplicity. Within about 17 min we were complete.
Enjoy!
Love. Rich
P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/