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1 Insight
S24EP05: The Art of Intensity
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Join me as I help Tatiana to create intellectual Property (IP) in real time. She’s a former finance executive, responsible for multi-billion dollar transactions—and now a leading coach.
What if there were a way to harness the power of your intensity without burning out? Discover how Tatiana transforms her high-stakes experiences in billion-dollar deals into thought-provoking IP and leadership insights. We craft a two-by-two matrix to channel intensity, using AI tools like ChatGPT. Plus we discuss the power of crafting a “tiny book” for your dream clients…
Creating Intellectual Property for Thought Leaders
Speaker 1Welcome to One Insight . My name is Rich Litvin . I grew up in London and I now live in LA , and this is a podcast for extraordinary top performers and their coaches . You see , I've coached some of the most successful and talented people on the planet . I can see what most people cannot see and I dare to say what most people wouldn't dare to say . And what I know about success is that on the other side of it , it can be incredibly lonely . You can feel more of an imposter the more successful you become , and when you're the most interesting person in the room , you're actually in the wrong room . Clients who are more successful , more intelligent and wealthier than you need your support , more than they know and more than you can imagine . I coach around insight . Life looks one way , something happens and the world looks different and your entire world changes . It can happen in an instant , and this podcast is called One Insight because a single insight can change everything . Hi , welcome to a new season of the podcast .
Speaker 1For years , I've taught coaches how to build a word of mouth business . It's the prosperous coach approach . Sell the experience of coaching , not the idea of coaching . Create so much value for people when you spend time with them . They don't have to ask should I sign up for coaching ? They ask how can I not have more of this ? That's the prosperous coach approach . Now there's another level of coach , called an influential coach . An influential coach is a thought leader . They share intellectual property , IP tools , distinctions , scorecards , they write newsletters , they have a podcast , they share videos and they create a body of work that stands online for years after they've created it . It that's when you become a thought leader and people start knocking on your door . And in this season I'm going to work with a whole range of coaches on drawing out their IP , their intellectual property , to show how they and then you can become a thought leader . So people start knocking on your door .
Speaker 1In a moment you're going to see and hear me working with Tatiana . Tatiana grew up in Russia , traveled to Europe , came to the United Kingdom , went to the United States At a really young age , flew really high in the financial field . She was responsible for multiple billion dollar deals and selling multi-billion dollar financial products . This is a woman who knew how to channel this intensity to get what she wanted done in the world . All these years later , she's a high-level coach , high-level consultant , working with leaders of multi-billion dollar companies and entrepreneurs and CEOs and founders , and she's writing a book on intensity and today I helped draw out her IP . We create a tool , a two-by-two matrix , to distinguish what she does and the kind of clients she works with . And then I play with AI , artificial intelligence .
Speaker 1I used ChatGPT today and Clawed by Anthropic putting some things in , asking it questions . Gpt today and clawed by Anthropic putting some things in , asking it questions , throwing out answers . I find it really fun as a thinking partner and you can watch me , listen to me doing this in real time in today's conversation , so you can tell from my energy . I loved this conversation . It was really fun and now Tatiana's got the idea of a book that she's going to run with . It's going to be really , really powerful . Enjoy , Hi , Tatiana , would you like to create some IP ?
Speaker 3I would love to create some IP , Rich Cool .
Speaker 1Let's play , let's play . So do you have an idea what you're coming into this call with ? Do you want to create a book ? Is there a distinction or a tool you want for your clients ? Is there a better filter for getting high-level clients ? What is it a tool you want ?
Speaker 3for your clients . Is there a better filter for getting high level clients ? What is it ? Well , I have been playing and using in my work and actually writing a book on intensity , as you know , and the more I can play with that idea and the more I can make it more practical so that it resonates with my clients rather than sounds like , oh yeah , that's some crazy concept that Tatiana came up with , or some coaching type words which that don't really land . So that's basically my goal .
Speaker 1So you have a background in extremely high-level finance where you helped to do billion-dollar deals . There was a level or helped people make billion-dollar investments . There's a level at which you played where you had to bring such a level of intensity to the conversation that people would A trust you , b take your recommendations . C you wouldn't back down if they brought the level of intensity back to you . Am I correct ?
Speaker 3Yes , you're correct , and actually what is interesting is that just today I met with one of potential clients who actually was my client in that area . I could see how he is still in what I would call the toxic intensity , and so and actually that's what is on my mind as well as I come back from that conversation .
Speaker 1So we've played with this before . You have a two by two matrix , right about intensity . Can you describe it to me ? What are the four ?
Speaker 3parts . My current main matrix is on the vertical axis it's purpose , Yep and on horizontal it's self-trust , which actually , on the outside it's demonstrated as self-control as well . So to give you slightly more clear background on that , Let me ask the questions first .
Speaker 1Let's call it self-control . I think that's something that people can understand , more than self-trust . You can explain that later . But self-control If I have a lot of self-control and I'm a person who has a great sense of purpose , that's the top right hand quadrant . How would you describe me ?
Speaker 3I would describe you to be in healthy intensity , the reason why I'm a little bit resistant to completely using just self-control , because self-control can appear like , or almost like , dry and using and not having enough , this fire of energy where , yes , it is self it's more like it's the energy of there is nothing to prove , rich , do you know . Because it's like , and that's why it's related to self-trust , because I know from myself , if I lack this trust in myself , I might try to prove something . I might become too attached to my point . I might repeat to prove something . I might become too attached to my point . I might repeat things five times .
Speaker 1I get it . No , I like that . So it sounds like the horizontal axis of this two by two matrix that we're creating . It goes from having a need to prove myself to having nothing to prove . Yes , and if I'm at the end , where I have nothing to prove and I have a big sense of purpose or mission , I'm in what you call healthy intensity . I'm able to do high-level , complex negotiation . I've got nothing to lose . I will speak my truth as a coach , as a leader that feels really powerful , I feel that it's what you call healthy intensity .
Different Intensities in Leadership
Speaker 1What about if I'm at the bottom left-hand side of the quadrant ? So now I've got a need to prove myself in everything that I do . We've all been there and I don't really have much of a sense of purpose . I'm just like I'm supposed to be doing something right now . How would you describe me if I'm in that place of like ? I really feel like I need to prove myself and I haven't even got . There's no sense of mission . I'm just trying to make another dollar or sign a deal . How do you describe that ?
Speaker 3Like for me . I describe it as a hurricane intensity , so it's almost going whatever direction . The wind blows literally Nice .
Speaker 1That's good . Wherever the wind blows , I like that Hurricane intensity . Now what about if I have a real sense of purpose , but I still feel this need to prove myself .
Speaker 3So a real sense of purpose . I call it actually bulldozer intensity . It's almost like pushing through that .
Speaker 1I like that . So bulldozer intensity , you , you you've got a mission , you're on the mission , but because you've got this need to prove yourself , you're kind of pushing through . You're not taking anyone's uh opinions into account and and you're being forceful in a way that doesn't feel good to most people . Yes , like it . I love that . You've articulated this is so good , and how about the other side of it ? Now , I've got nothing to prove , but I don't really have any sense of purpose or mission .
Speaker 3I call it a loose cannon .
Speaker 3Explain that to me it's almost , there is a level of control . You know that there is nothing to prove , but I might shoot in a different direction . It might be that I had a purpose before and I got distracted or I got lost . So it's literally like , on one hand , there is a sense of this control , right . So I know I might not go into proving myself and might be able to listen to you and hear alternative points of view , you and hear alternative points of view , but because I said , I lost a little bit of sense of purpose or might be going after too many transactions , too many deals , because everything sounds exciting then let me play with you for a second .
Speaker 1I want to . I want want to try a couple of new words on you to see if we can fit this . First of all , I love what you're creating . Sometimes , when we create a tool , we want it to be simple . For people to get on the other side , where you have not much sense of a purpose and not much self-control , you still need to prove yourself . You'll go any way . The wind blows . That felt good . So how about this ? What if ? High level of purpose but not much self-control ? Was tsunami intensity Instead of bulldoze tsunami ?
Speaker 1We're going to play with the weather metaphor for a second . So there's tsunami intensity , where you have a great sense of purpose you're in that direction but not much self-control . And then a lot of self-control , nothing to prove , but not much sense of purpose , a tornado whirling around . So now we've got three types of intensity that are not going to serve you in the long run Hurricane intensity , low sense of purpose , low sense of self-control . Need to prove yourself . Tsunami intensity a lot of sense of purpose , but not much self-control . And tornado intensity not much self-control . Sorry , a lot of self-control but not much purpose . So you're whirling around . Now we've got this simple weather metaphor You're a hurricane , you're a tsunami metaphor . You're a hurricane , you're a tsunami , you're a tornado . We can think of all those people who fit into those boxes . And there's a new way of bringing intensity , and it's healthy intensity . Maybe there's another word for healthy that we'll think of in a moment , but it how does that sound ? First of all , as we're playing with this weather metaphor , yeah , no , it sounds , it sounds great .
Speaker 3So definitely tornado and hurricane , and you know I love that it relates to weather and might be finding something for healthy . What is interesting ? I'm a little bit attached to to bulldozer because I was called bulldozer in my early career on occasion , so I have that attachment . However , the fact that it comes from one area weather and the fact that there is a potential opportunity of also creating a metaphor for health intensity , that sounds interesting look you're gonna play with this later .
Speaker 1If there were three different vehicles we could use like a bulldozer . I can't think of two other vehicles that would capture this . Yeah , quite in the same way , but in your book you explain on this matrix , what I call tsunami intensity , how people describe me in the early days of my career . They call me a bulldozer . They call me this and you'll know from your clients . Sometimes people will call you this because we're not saying other people will use these names . These are the labels you're using . So I want to model in this moment where there's real power in using AI to experiment . So let me do this in real time .
Speaker 1Tatiana is a client of mine who used to handle billions of dollars of money assets under management in her field , in finance . She was often described as a bulldozer in the early days of her career because of how much she'd push through in order to make these high-level , complex deals happen New paragraph . She's now creating a tool in her work as a coach to high-level leaders that will help them channel a healthy level of intensity , and she's created a two-by-two matrix New paragraph . Let me describe it to you . One axis is purpose , a high sense of purpose , a mission . You know you're on it , or a complete lack of that . The other axis goes from . The horizontal axis goes from a need to prove yourself all the way to having nothing to prove . We have a great deal of self-control and self-trust .
Speaker 1Currently , the two by two matrix looks like this new paragraph If you have a high sense of purpose and absolutely nothing to prove , that's healthy intensity . Top right-hand quadrant Period . Top left-hand quadrant high sense of purpose but a real need to prove yourself , that's tsunami intensity Period . Bottom right-hand quadrant nothing to prove . High self-control , high self-trust but a real lack of purpose , that's tornado intensity period . And the bottom left-hand quadrant is hurricane intensity . You go wherever the wind blows . You have not much sense of purpose and you have a massive need to prove yourself . New paragraph intensity you go wherever the wind blows . You have not much sense of purpose and your massive need to prove yourself . New paragraph what do you think of this two by two matrix ? And is there a better title for the top right hand quadrant healthy intensity ? Let's play with that .
Speaker 1I'm using claude today by Anthropic instead of ChatGPT . They're both fun , claude . I find slightly better for writing , but let's see what it says . Here we go . This is a fascinating framework that elegantly captures different manifestations of intensity and leadership . That's nice , it feels good . The matrix effectively contrasts internal motivators , purpose versus lack of purpose , with external validation , need to prove yourself versus nothing to prove . This creates a meaningful distinction between different types of intensity . That's the power of having a two-by-two matrix , creating axes that can really bring something different into the mix .
Speaker 1The natural disaster metaphors are particularly apt Tsunami is powerful but potentially destructive with direction . Hurricane is chaotic , energy seeking validation but no clear direction . Tornado is controlled , but aimless energy . But the top , right-hand quadrant high purpose and nothing to prove . While healthy intensity is accurate , it might not carry the same evocative power as the natural phenomena in other quadrants . Here are some alternatives Mountain intensity , river intensity , solar intensity . Mountain is about enduring , grounded , reaching heights and purposeful . River intensity powerful , channeled , nourishing , finding natural path . Solar intensity constant , life-giving , self-sustaining . Of these , mountain intensity might be most fitting as it suggests moving , both immovable self-trust and upward , purposeful movement . What do you think , tatiana ?
Speaker 3actually , as as you were sharing that , I was thinking well , there might be different versions of healthy intensity related to this and actually it might be Different versions of healthy intensity which related also to some Female version and male version , and not necessarily just female , male as gender , more like female energy and male energy . That's what got activated in me .
Speaker 1I think what I'm hearing you say . See , here's the cool thing about a tool like this . This two by two matrix is a great conversation starter .
Mastering Intensity
Speaker 1Tell me about your team . Where do your team members come on this ? Where do you come on this ? It's not black and white either . It's not which box do you come in it's .
Speaker 1Where do you come on this , on that scale , from having a sense of no need to prove yourself to absolutely nothing to prove ? Where are you ? Oh , I'm a nine out of 10 . I'm not quite fully nothing to prove , but I'm a nine , okay , how about sense of purpose ? Yeah , I'm a nine there too , like I'm close to it , but I'm not quite a 10 . Oh , great . So you're this top right-hand corner of that box . So now it becomes a graph where you can plot people . How about your senior team ? Where are ? So now it becomes a graph where you can plot people . How about your senior team ? Where are your team on this graph ? Then ? What you can also do , what I hear you're saying is what we're now calling this box that's currently got the name of healthy intensity . You can take that box and you can say there's another . You can divide that into four quadrants . How ?
Speaker 1do I divide that one up . So , by the way I just put everything I wrote before was easy to cut and paste . I put it into chat gpt get , let's get another opinion . Here's the thing about ai . I think of it as a thinking partner . You couldn't have said to it hey , I've got background in finance , give me some ideas about coaching high-level leaders , about intensity . You , you get the most anodyne basic stuff , but you put something powerful in . It can bounce ideas back for you . I don't care whether it's right or not . What I sometimes like about it is that I don't always know what I want to say until someone says something and I go no , it's not that . Yes , exactly right . Chad GPT gave five ideas for the title in the top right-hand quadrant . Chat gpt gave five ideas for the title in the top right hand quadrant purposeful mastery , strategic intensity , centered drive , purpose-driven power , composed force . Any of those land for you Composed force .
Speaker 3I'm wondering whether the force can be changed to some word which is a bit less forceful .
Speaker 1So here's one using a weather metaphor . How about clear skies ? Yeah .
Speaker 3Clear skies and bright sunshine . What gives you energy from clear skies ?
Speaker 1well . So that's . That's the the one that claude said solar intensity solar intensity , clear skies it's constant , life-giving , self-sustaining energy . You have this sense of purpose . That's deep inside of you and you have absolutely no need to prove yourself . Solar intensity the sun burns brightly , not because anyone makes it do anything , it's just who it is . So now you've got so we'll stay with one for a second right .
Speaker 1There's solar , so there's hurricane intensity the unhealthiest version of it Tsunami intensity . You've just got this high level of purpose . You're going to bulldoze over people . Tornado intensity like whirling , spinning , knocking everyone out of the way because you don't have a sense of purpose . And then there's solar intensity . That's 30 million miles beyond where we are right now . It's just this sense of clarity and purpose shining a light on things . So look , the cool thing about this is you don't have to go . Oh , wow , that's it right now . It gives you something to take away . I can see your mind already spinning with what this might be . So this is great . You came in with I wasn't going to say half-formed , actually , I'd say you were 80% there on this . What we're doing is making it easy for people to understand on the other side , and that's what feels really good . I like the way it described these two axes here when it was describing this sense of internal motivation versus external validation . Yes , purpose versus something to prove yes , and people can understand that .
Speaker 3Yeah , that's good .
Speaker 1So let's try something interesting right now , because I think the trouble with what's happened in the past you've been talking about toxic intensity , which really turns people off . Nobody wants to think they're toxic . Well , now we don't have to do that anymore . It's hurricane intensity . Oh yeah , I know I've been a hurricane at times in my life . I know I've been a tsunami at times . I've been a hurricane at times in my life . I know I've been a tsunami at times . I've been a tornado at times . It doesn't feel so personal . We can get it True .
Speaker 1True , take these ideas and craft a book title with the word intensity as part of the title for the work that Tatiana does , helping to coach high-level leaders of Fortune 500 companies and their leadership teams . Sound okay ? I mean , that's what you do , right ? Yeah , okay . And I'm going to put the same thing into ChatGPT and let's see what comes up . Again , it's not about oh , it nailed it , it's . Sometimes I'll back and forth with it a dozen times and then I'll go away and I'll come up with something when I sleep because it's helped me .
Speaker 1So here's a few from chat GPT the art of intensity , a leader's guide to power , purposeful power in high stakes environments Not bad , not bad . The art of intensity I like that . That's interesting . Yeah , I like that . Intensity with purpose how fortune 500 leaders achieve lasting impact . I like that . Getting more focused right , a balanced intensity , leading with purpose and power in fortune 500 teams . I put the same thing into chat gpt . Oh , it doesn't . It doesn't quite understand you here , but I like the intention mastering intensity . A Street veteran's guide to purposeful leadership that's good . Now , it wasn't Wall Street you were on , it was the City of London . How would you say that in that language ?
Speaker 3In City of London . Well , maybe it's Investment Banker Guide .
Speaker 1Mastering Intensity an investment Banker's Guide to Purposeful Leadership Interesting . There's something in there . I think the trouble is , when you get into investment banking , it suddenly narrows down who it might be for , and I think it's broader than that for you .
Speaker 3So Wall Street veteran , yeah , like City of London , I guess I was on Wall Street as well , but just not for that long . It's Wall Street banks . It's undermining actually power of City of London in a way . If I call myself Wall Street Well , I get that .
Speaker 1The City of London is really well known in the world of finance and Wall Street has a tiny bit more cachet . It's just known more internationally . So since you did spend some time on Wall Street , it wouldn't hurt , because in introduction you can say not only did I work on Wall Street , I actually spent years working in the city of London . Here's what I did . Here's the amount of money I was managing at time , the assets under management . Here's a couple of others the Intensity Code I like that . It's an interesting title . The Intensity Code a financial pioneers framework for sustainable leadership power . That loses a bit in the subtitle . Intensity by design from Wall Street force to conscious leadership impact . Yeah , I will send you all of these later and you can play with them . What I often do is I'll take a title from here , a subtitle from here , a word from there , and then it comes .
Speaker 3Yes , yes , I love it . Yeah , it's exciting .
Speaker 1It is right , cause I can feel this now Like oh , from from you know . Two years I've been working with you hearing about this , this idea about intensity , toxic intensity . You had to play with this idea for two years . Bring it with your clients , experiment with it , share it with people in my community for PC , and now you're beginning to see what lands , what doesn't land , what you're excited to talk about , what you don't want to talk about . And now we've got something .
Speaker 3And there's a really powerful book in here . Yes , exactly , and that's just one of the tools . In reality , what is really underlining all of this need to prove is the fear . So that's what you know , because it's different types of fears that are driving it , and for someone , it might be fear of not being needed , so , and it goes more into pleasing so , and , as a result , it's much more intensity that destroys one cell .
Speaker 1So this is what will come into the book . This is where you'll start to break this down .
Speaker 1Yeah yeah , yeah , people can understand where it comes from . You can't lead with this because they don't know . They're afraid . Right now . What they know is that they're a bulldozer and they . But they don't understand . Like when you're a bulldozer , it makes sense . Like I'm here , I've got this massive sense of purpose . I want me to get there . I want the whole team to get there . If anyone's in our way , I'm going to knock them out the way . That makes complete sense . That's right ?
Speaker 1so yeah , I was like come on , get out of the way if you don't want to go there if you had told people back then , if someone had told you , listen , you're coming from fear , you'd have thought are you crazy ? That's the last thing I gotta come to come from fear . I need to get there . There's nothing's going to stop me , so you don't lead with that . This is the piece underneath . This is where in the book you start to tell stories . You say , hey , what I couldn't see back then is something that took me 20 years to learn . What looked like for me .
Speaker 1In that moment , a sense of deep power was actually me still trying to prove myself . Often it's to our father , to our mother , to you know , it's our childhood wounds that will come in later into the book . What you need is a system to help them take this sense of being in tsunami bulldozer intensity to clear skies leadership , from being in tornado intensity to skip clear skies leadership . The people who are in hurricane intensity they're not your people , I wouldn't even worry about that . But there are two types of people who you're going to help take into help healthy intensity , clear skies , solar intensity . And then you're going to have a little map , which is the next level of a quadrant , to help people who are in that solar intensity get to the next level .
Speaker 3Yes , I love that . I love that . Yeah , and I actually had just realization that actually people who recognize that okay , like the leader today said Tatiana , it's what I realized . What holds me back the most is the anxiety , and he's a really high level leader . People probably don't know that on the outside , but actually he already done enough work on himself to recognize that that's what holds him back the most so , tatiana , there's two things I hear in that .
Speaker 1One is there's a chapter in this book about hidden anxiety , the anxiety that almost nobody else can see . But you can feel like they'll get that your people and I have a feeling that one of the filters for you , for the kind of clients you want to work with , is if you've already started to do the work . Because you cannot , you're not , because the danger of this book is that people are now going to go oh , we've got this person on our team who's a nightmare . Bring tatiana in and and whilst you could work with them , I think what you want to do is work with people like the leader you just described , who are already on their way . They've done some of the work , so this will be in the filter .
Speaker 1You begin to describe in the book around how you have to have started the work yourself If you're going to work with me . This isn't the first time you've ever heard this and you go oh , my God , god , this is so interesting . This is not a surprise to you . You just haven't had the tools until now to get to the next level yes , exactly right I love that , so I'm gonna , because I love playing with chat gpt in this way .
Speaker 1Let's , I'm gonna ask you one more thing . For now , let's call it either solar intensity or clear skies intensity , the top right-hand quadrant of this two-by-two matrix period . Now help me create another tool for Tatiana , when a client shows up who does bring that sense of healthy or solar intensity that can get them to the very next level . All right , let's see what it says . This is Claude I'm playing with . Right now . Let me design a tool that helps leaders who already demonstrate solar or clear skies intensity to elevate their impact even further . Here's a proposed framework called the intensity amplifier .
The Art of Intensity
Speaker 1Number one resonance mapping . Identify where their solar intensity creates the most positive ripple effects . Map situations where their purposeful power inspires others naturally . Note where their presence alone shifts energy in rooms and organizations . That's interesting . Number two legacy acceleration . Three questions to expand their horizon . What becomes possible when you're operating at your highest level of intensity ? Number two legacy acceleration . Three questions to expand their horizon . What becomes possible when you're operating at your highest level of intensity ? Where could your intensity create generational impact ? Which systems or structures could magnificently amplify your natural force , great way to stir their thinking .
Speaker 1Number three an intensity sustainability audit . Three key dimensions to check Physical , what energy management practices do they have ? Which is beautiful for you ? You do this kind of work . Number two mental decision-making clarity .
Speaker 3And number three , spiritual , purpose alignment . And number four , emotional , because that's where my intensity used to get out of control .
Speaker 1Beautiful . So this is where this kind of tool is useful for us , because it stimulates your thinking . It could do this for anybody , but it wouldn't bring in the magic that you're going to bring in because you know this world . Here's the last one A force multiplier matrix . Help them identify their key relationships that amplify their impact , strategic positions and platform that maximize their influence , and innovative ways to scale their wisdom and approaches .
Speaker 3I love that yeah .
Speaker 1I'll send this to you afterwards , thank you , thank you . What's your single biggest takeaway from anything we've done so far ?
Speaker 3what's your single biggest takeaway from anything we've done so far ? Single biggest takeaway is well , there are several reach . So , first of all , the weather , staying in one kind of area , metaphor of metaphor yeah , that's , that's useful , rather than using different . And then the potential for further growth and development of this clear sky intensity , and both in the ways how it was just described here , and also might be all those different types of , also potentially related to our universal surroundings . And , yeah , and I loved this combination right now that came out , how to amplify that intensity and I really wanted to say , without sacrificing the self , without burning self . So that's really , and it's probably , if I play more with that , it could come up with this , as you call it , rider goal .
Speaker 1Here's what I hear behind all of that , your thinking is just stimulated . You know there's all the content here for a tiny book that teaches everything you need to teach in a really simple format . First of all , let me teach you the intensity matrix . You can use this to , as a leader , to up-level both you and your team . You need to know where your team are . You can map them out on this . This is a tool . Let me tell you about all the four different elements of this and once you've got this tool , you can really use it and you'll break that down how they can use it .
Speaker 1The second section is for these leaders who are already at this very healthy level of intensity , with all these different tools some which I just suggested from one chat with AI to a few others that you'll create yourself , three or four tools that you use with your leaders Beautiful , so simple and so enrolling , because people are now going to go . Well , how do I do more of this ? Well , the last chapter is what more ? Well , I work with a handful of clients a year . I work with a couple of one-on-one clients who are leaders of big organizations , as their private coach , their trusted advisor , and I work in an organization where we work with a number of leaders and their senior teams to get them to the next level . If these are interesting , get in touch . There's your tiny book , so powerful .
Speaker 3Yes , indeed Indeed .
Speaker 1The title that stands with me the most is the Art of Intensity .
Speaker 3Yes , I like that .
Speaker 1Because intensity doesn't , for most people , feel like artistry . It's binary . You're either on or you're off , and if you're on , you're usually too intense . You're going to teach people the art of intensity , how to use it , when to use it , how to have nuance around it . This is power .
Speaker 3I love that . Yeah , and we'll refine it myself then . Thanks , tatiana . Thank you Rich . Yeah , and we'll refine it myself then . Thanks , tatiana , thank you rich . That's , that has been fun . It's definitely stimulated my thinking I think I can see .
Speaker 1that's why I'm taking you off the hot seat , because the for everyone who's listening when I'm coaching , the kind of clients I work with are smart , driven , ambitious people full of ideas . Tatiana can't wait to get started . Right now it's nighttime where she is in England . I guarantee she's going to spend the next hour either downloading to Andrew about these ideas or scribbling on a piece of paper . I'll text you straight away with these things and I know you can't wait to get going . And that's the power of coaching around insight . Your client does all the work after that and then you'll come back to me and we can talk some more .
Speaker 3Yeah , fabulous , I love it , Rich , thank you . Thank you for stimulating my thinking . Have a great day . All right , beautiful , we're there . Okay , fabulous , thank you .
Speaker 1I'll send that to you in a minute . I like the art of intensity , I really do , and I think there's something around fortune 500 teams or something like that . That really positions you . But you'll , you'll play with that later yes , no , exactly right , yeah .
Speaker 3And also they know I was still recording for the one inside it's still recording .
Speaker 3So , yeah , okay , so I don't know whether you're going to keep it I'm planning to cut it off there , but if you say something interesting I found , I always stop recording because you know yeah yeah , because you know , I also more than collaborate with alina right , who wrote the audacity spectrum , and in fact we are running a session for columbia business school and actually there will be harvard alumn Day in SEAT and LBS on audacity and intensity in leadership , and I have a very clear sensation that while of course those two concepts they stand separately , there is actually a deep connection between them as well .
Speaker 1So here's what you do . Here's what you do . You ask alina for a pdf copy of her book yeah , I have a pdf copy of her book because you can upload a pdf to chat , gpt or ai .
Speaker 1You , just you , just you can upload it straight away . So you say , once you've got all this stuff from me that I'll text you . You say here's I'm creating a book called the Art of Intensity . Here's all my notes on the book . One of my business partners is Alina , who's written a book called the Audacity Spectrum . Here's the PDF . What do you see is the overlap in the Venn diagram between these two things ? What do we bring in that's really unique ? And what happens when someone understands both audacity and intensity ?
Speaker 3It is fascinating . Actually , it touches on something that also was a trigger for me because , you know , because we have been in business for a while and there are some tools which , you know , we co-developed together and it's almost difficult to say who came up with that first , you know , and , of course , because Alina was the first in writing the book . So it's in there and I used the same editor and she was like we need to make sure it's not too similar to Alina's , and by that time I specifically haven't read Alina's book , so I actually was deciding not to read it to not impact my thinking . So what you're suggesting now is touches on that pain point and actually inviting me to see , okay , there is something that is still possible to keep us two separate .
Speaker 1Yeah , so look , using AI means you don't have to read the book . You're asking it to do the research for you and all you're saying is where do you see that ?
Collaborative Workshop and Leadership Discovery
Speaker 1If we're going to run workshops together , where are our two separate thinkings ? You know what's in the overlap in the two circles and what's unique between us so we can stand separate and complement each other and the AI will do it and you still don't have to read her book . So when you write your book , you don't accidentally kind of channel stuff that she'd written , so it feels clean .
Speaker 3That's right , that's great . I like that Cool .
Speaker 2That's right , that's great , I like that cool , thank you , thank you for most of human history . It wasn't called coaching , it was called leadership , and it's what I love to do to coach people , to lead people and to mess with people's thinking . If you'd like more this , or if you'd like to learn more about our community of extraordinary top performers , go to richlittmancom . Forward slash one insight .