Season 3, Episode 11: Why Professional Services Must Lead Growth

About The Consultant's Way Podcast 

The Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to: 

 • Build high-performing consulting and professional services teams 

• Differentiate your offerings and increase organizational growth 

• Deliver exceptional client value and drive impactful outcomes 

 Brought to you by: 

• McMann & Ransford: A strategy consulting firm with over 30 years of experience helping leading B2B organizations escape commoditization and achieve sustainable growth. Learn more: https://mcmannransford.com/ 

• The Consultant's Way: Your one-stop shop for training and enabling consultants and professional services teams to deliver exceptional client value. Learn more: https://www.consultantsway.com/ 

 Connect with us: 

• LinkedIn: 

○ Dean McMann - https://www.linkedin.com/in/deanmcmann/

○ Anthony Paluska - https://www.linkedin.com/in/anthony-paluska-5081804b

• Email: podcast@consultantsway.com 

 Interested in being a guest? 

We're always looking for insightful guests to share their expertise. Reach out to us via email or LinkedIn if you'd like to be considered for a future episode. 

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Professional services organizations are entering a period of real change, and many leaders may not fully realize how much the ground is shifting beneath them.

In this episode, Dean and Anthony sit down with Steve Beckley and Martin Roxby from J21A, two longtime professional services leaders who have seen the industry evolve across multiple eras. Together, they dig into what’s happening right now across SaaS and technology organizations, and why traditional models of professional services are under increasing pressure.

A major theme that runs throughout the conversation is the shift from product-led and sales-led growth toward services-led growth. As markets mature and growth becomes harder to sustain, organizations are being forced to rethink how value is delivered and how customer outcomes are achieved. That shift creates new opportunities for professional services teams, but also new risks for leaders who remain focused only on operational efficiency.

The discussion explores why many executives still misunderstand the true role of professional services, and why that misunderstanding creates both challenges and opportunities. The group also tackles the growing expectation that professional services leaders step into more strategic roles, communicate differently with the C-suite, and rethink how they demonstrate value to the business.

Along the way, the conversation touches on the realities leaders are facing today: changing market dynamics, pressure on margins, the rise of new delivery models, and the growing need for stronger collaboration across organizations.

Whether you lead a professional services team, support one, or are simply trying to understand where the industry is heading, this episode offers perspective on what’s changing, what’s at risk, and what leaders should be thinking about as they look toward the future.

If professional services is part of your world, this is a conversation you won’t want to miss.