Pet Marketing Unleashed Podcast
Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free
Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.
Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.
So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!
https://www.petmarketingunleashed.com
Pet Marketing Unleashed Podcast
17: Feeling Drained? Overcome Pet Industry Burnout and Compassion Fatigue with PSI President Beth Stultz-Hairston
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In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry and the practical steps you can take before reaching your breaking point.
Here's what we dive into:
- The critical difference between burnout and compassion fatigue
- Early warning signs that most pet professionals miss
- Setting boundaries that actually stick with clients and colleagues
- Creating a personalized self-care plan that works for YOUR unique situation
- Why "there aren't enough bubble baths in the world to overcome bad boundaries"
"Prioritizing yourself is not putting your business last—it's the hallmark of professionalism." - Beth
If you're feeling overwhelmed in your pet business, this conversation offers both validation and practical next steps to help you reclaim your passion and purpose.
Links:
- Free Pet Sitter Mental Health & Wellness Summit
- PSI's burnout and compassion fatigue resources
- Get Motivated (veterinary well-being resources)
- Animal Hospice Group (end-of-life care resources)
- Join the 52 Hike Challenge (Beth's favorite stress-reduction activity)
- Connect with Beth
- Read the episode blog for more
- Shop The SEO Course
- Shop our Wix Website Templates
- Pet Marketing Unleashed website
- Pet Marketing Unleashed IG