Pet Marketing Unleashed Podcast
Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free
Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.
Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.
So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!
https://www.petmarketingunleashed.com
Episodes
43 episodes
43: Pressing Pause on the Podcast (For Now): What’s Next for PMU
This episode shares why sometimes the most productive thing you can do is step back, simplify, and focus on what you do best—plus what's next for PMU and how this might inspire you to evaluate your own business.You'll learn:W...
42: Inside the New AI Module We Added to Our SEO Course for Pet Businesses
After covering the broad SEO and AI shifts in episode 41, we're now sharing with you one of the most important lessons from our brand new AI module inside our SEO Course so you can actually implement changes instead of just knowing theory! EXCI...
41: What We’re Paying Attention to with SEO & AI in The Pet Industry Right Now
Overwhelmed by how fast AI and search are changing? SAME! This episode breaks down the 5 biggest shifts we’re paying attention to right now with SEO and AI for local pet businesses.You'll learn:How search behavior has shifted...
40: Website Masterclass: Get Your Website Working for You to Onboard Dream Clients with Ease
This episode is the audio version of Pet Marketing Unleashed’s most popular free website masterclass, breaking down what to do to start converting website visitors into dream clients.You'll learn:Why your website isn't inspir...
39: Website Traffic Down? What Pet Business Owners Should Fix (and What You Can Probably Ignore)
Seeing lower website traffic numbers for your pet business lately?Before you panic, a drop in reported traffic doesn't always mean a drop in actual opportunity or visibility. Learn what's really happening with search behavior, AI, and tr...
38: The Real Answer to “How Do I Get a Website for My Pet Business?” (That Actually Brings in Clients)
If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squarespace, WordPress, templates, custom design,… it’s a lot. And everyone has different opinions.&...
37: 7 Ways to Make Your Pet Business Website Load Faster (and Keep Clients From Clicking Away)
Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients.Learn seven simple, no-coding-required fixes to make your pet business website faster, smoother, and more trustworthy.<...
36: How to Wow New Clients (and Save Hours) with a Pet Business Welcome Packet
Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effo...
35: How Authentic Photos Help Pet Businesses Build Trust and Attract More Clients in an AI World with Pet Photographer, Sarah DeRemer
Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content,...
34: How to Upgrade Your Pet Business Website Copy and Turn Visitors into Clients with Andrea Danelak
Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings...
33: Quick Wins to Refresh Your Pet Business Website for 2026 (with a New Bonus Tip!)
This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip ...
32: Branding in a Day?! How We Make Great, Strategic Branding Accessible for Pet Businesses
I'm pulling back the curtain on PMU's most popular service: Branding Days. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into what we have now in order to make strategic branding accessibl...
31: Still Love Your Logo? Here’s How to Update Your Pet Business Brand Without Starting Over with PMU Designer, Emily Van Til
Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet business without losing what makes you re...
30: Ditch the Testimonials Page: How to Make Reviews Work (and Sell) for Your Pet Business
Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your servi...
29: Feeling Lost in Your Numbers? How to Simplify Pet Business Bookkeeping with Anne-Marie from Tiny Paws Bookkeeping
Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026 (and beyond).You’ll learn:<...
28: Your Guide to Forming Pet Business Partnerships
Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business.🔍 You'll learn:Why throwing business cards at every local business doesn't work (and what to do instead)
27: How to Prep Your Pet Business for Maternity Leave with Maris Sonnabend (Plus… Big News!)
Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business owner wanting more freedom.PLUS, some...
26: Avoid the Spam Folder: Email Deliverability Tips and Email Marketing Strategies for Pet Businesses with Flodesk (Plus Holiday Prep Tips!)
Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays.🔍You’ll learn:Why your e...
25: Is Your Pet Business Website Guilty of These 5 Mistakes?
This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions.You'll learn:How to optimize the...
24: AI Didn’t Replace SEO, But It Did Change the Rules: Here’s How Pet Businesses Can Future-Proof Their Websites Now
Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site ...
23: What Local Pet Businesses Need to Know About Google Business Listings with Amy Toman of Pet Sitter SEO
In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-...
22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty
Things feel a little weird out there right now.Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set...
21: Stop Guessing: Track These Numbers to Grow Your Pet Business and Make Better Decisions with Corinne Moore
Feeling overwhelmed by your pet business numbers? GIRL, same.Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts.But boy, let me tell you this: Tracking the r...
20: What to Do When Business Slows Down: 5 Smart Moves for Pet Biz Owners This Summer
While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more consistency this season, this episode is exactly what ...
19: Want More Time, Happier Clients, AND a Bigger Paycheck? Let’s Talk Automation Tips with Ines McNeil
Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity. In this episode, Pet Marketing Unleashed is thrilled to welcome Ines McNeil, CPDT-KA and Founder...