Pet Marketing Unleashed Podcast
Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free
Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.
Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.
So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!
https://www.petmarketingunleashed.com
Pet Marketing Unleashed Podcast
22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty
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Things feel a little weird out there right now.
Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming?
In this episode, I'm doing something different. We’re not talking branding or marketing.
We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve got going on, no matter what the world is doing.
Here's what we dive into:
- Why you should stop using regular savings accounts and what to do instead
- Smart grocery shopping strategies to cut monthly expenses
- Using data to cut costs in your business and personal life
- How to create low-ticket offers that perform well during uncertain times
- How to set up retirement for self-employed pet business owners
- The Profit First method for managing business finances
"This isn't about cutting every expense but about getting creative, making empowered decisions, and setting yourself up to feel more secure."
While uncertain times can feel overwhelming, smart entrepreneurs use these moments to strengthen their financial foundation and build resilience.
Links mentioned:
- Wealthfront high-yield savings - Get an extra .50% for 3 months
- Azure Standard Co-op
- Sign Up for Carry Solo 401K & Get $100 off
- Track your marketing data (Episode 18)
- Free rate increase email template
- Michelle Klein's "Triple Your Pet Sitting Profit" episode
- Profit First book by Mike Michalowicz
- Read the episode blog for more deets on everything we cover in the episode
- Connect with Pet Marketing Unleashed on Instagram
- Visit the Pet Marketing Unleashed website