Pet Marketing Unleashed Podcast
Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free
Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.
Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.
So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!
https://www.petmarketingunleashed.com
Pet Marketing Unleashed Podcast
39: Website Traffic Down? What Pet Business Owners Should Fix (and What You Can Probably Ignore)
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Seeing lower website traffic numbers for your pet business lately?
Before you panic, a drop in reported traffic doesn't always mean a drop in actual opportunity or visibility. Learn what's really happening with search behavior, AI, and tracking, and what actually matters for getting clients in the door.
In this episode, we chat about:
- Why tracking tools are likely underreporting your actual traffic
- How AI search is changing behavior
- Why vague copy hurts you more than ever in AI-driven search
- The SEO foundations you need for Google and ChatGPT results
- What to focus on instead of traffic numbers
Get the full episode blog at www.petmarketingunleashed.com/39
🎉 Ready to stop worrying about traffic dips? Focus on what you can control: your messaging, SEO, and conversions. Our SEO Course walks you through all of the SEO on-page settings, alt text, site hierarchy, and getting found in AI search. Plus, save 10% with code as a PMU Podcast listener with code PMUPODCAST at petmarketingunleashed.com/seo-course!
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