The Marketer's Blueprint Podcast

Why Likes & Follows Don’t Matter (And What Does)

• Gabe Arnold • Episode 19

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 "Likes can be a great sign, but they're a passive form of engagement. You should really aim for those comments, those shares, and those clicks that drive a deeper level of interest." – Nathan Gibson. 

Likes and followers are great but not always an indicator of actual conversions and revenue.

This week, Nathan Gibson and Gabe Arnold reveal the social media metrics that actually drive growth, build trust, and generate leads in 2025.

🎙️ In this episode:
✅ Why quality relationships outperform quantity in social media metrics.
✅ How engagement (comments, shares, meaningful clicks) is the real game-changer.
✅ The long-game strategy: How consistency builds trust, brand awareness, and lasting success.
✅ Why building brand equity matters more than viral posts.
✅ Proven tips for turning social media followers into actual leads.
✅ The secret to using authentic engagement to earn referrals—even from people who don’t buy from you directly.

Gabe also shares a success story about how persistence and authenticity helped a client land six-figure contracts, proving that the right social media strategy can deliver big results.

💡 Need help refining your social media strategy?


Book a call with us today and let’s discuss how to improve your engagement and turn followers into loyal customers.

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