Retention vs. Acquisition: Which Is More Affordable For Growing Businesses?

💡 Did you know that 60-70% of your business revenue should come from repeat customers? 

Yet, too many businesses lose valuable clients simply because they don’t have a strong re-engagement strategy.

In this episode of The Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold reveal strategies to re-engage dormant customers and turn them into loyal brand advocates.

What You’ll Learn in This Episode:
✅ Why most businesses lose customers (and how to prevent it)

✅ How to re-engage customers without sounding desperate

✅ The power of personal connections in sales & marketing

✅ Why “Do You Still Want to Hear From Us?” emails don’t work

✅ Real-life examples of successful re-engagement strategies

🚀 Plus, we share a client success story about how SixPax Gym went from years of negative marketing ROI to achieving a 49% positive ROI—all by focusing on relationships first!

🔎 Want to strengthen your customer relationships & increase retention? Let’s chat!

📌 Chat With Nathan: https://businessmarketingengine.com/contact-us/

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Chapters

• 0:00 Introduction and Overview of Customer Retention
• 2:17 The Importance of Guiding Principles
• 4:44 Re-engagement Strategies for Customers
• 6:30 Effective Communication in Re-engagement
• 9:52 Building Genuine Relationships
• 12:20 The Role of Personal Stories in Business
• 18:38 The Power of Authenticity and Vulnerability
• 24:15 Celebrating Wins and Client Success Stories