What Is a Marketing Audit? | 5 Simple Steps for Business Owners

If you’ve noticed your numbers taking a dip, it’s time for a marketing audit.

This week, Nathan Gibson and Gabe Arnold break down how to conduct a digital marketing audit to avoid missed opportunities, wasted budgets, and stagnation in your growth. 

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Chapters

• 0:00 Understanding Marketing Audits
• 5:02 The Importance of Data in Marketing
• 7:44 Tips for Conducting Effective Marketing Audits
• 10:46 Identifying Issues in Marketing Campaigns
• 12:56 Repackaging Offers for Market Relevance
• 14:39 Staying Competitive Through Audits
• 17:01 Creativity Uncovered by Marketing Audits
• 19:30 Client Success Story and Collaborative Strategy