Stop Waffling & Start Selling
Stop Waffling, Start Selling - the seasonal podcast in which we dive deep into the world of persuasive storytelling, effective sales techniques, and practical strategies to help you grow your business.
Stop Waffling & Start Selling
Coffee & Connection: Navigating Challenges of Self-Employment and Online Entrepreneurship
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In this episode, I sit down with three incredible entrepreneurs—Dawn, Nic, and Jen—for a candid, heartfelt conversation about navigating the ups and downs of self-employment and online business. Each of my guests brings a unique background. We dive into their personal journeys and tackle some of the biggest myths around entrepreneurship—like the false promise of overnight financial success.
We get real about what it takes to thrive in business. From battling health challenges and overcoming homelessness to juggling family commitments, it’s clear that success isn’t just about the bottom line. It’s about finding balance, setting realistic goals, and making time for what truly matters—our loved ones and our well-being.
This episode is packed with inspiring stories, honest insights, and practical advice for anyone looking to grow their business without losing sight of personal fulfilment. Whether you’re just starting out or looking to recalibrate your approach, grab a cup of coffee and join us for this genuine chat about life, business, and the power of connection.
Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business.
Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home.
This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure.
Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through:
Clarity → Connection → Conversion
Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next.
If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership HERE