This conversation is about the mission behind Stop Waffling, Start Selling and why it has evolved.When I first started this podcast, the goal was simple: help entrepreneurs find clarity around sales. What I quickly saw was somet...

This episode is for anyone who keeps circling the same ideas, second-guessing their voice, or feeling like their story should be working harder than it is.I walk you through what’s inside the Stop Waffling, Start Selling members...

I talk about the structure behind the podcast, the pace, and the choices that might feel quieter than what the online world usually pushes. This show isn’t designed to compete with noise or chase trends. It’s designed to support clarity, confid...

This episode is about the book, but it’s also about everything that led to it.I share the story behind Do Not Try HIM at Home and why this book needed to exist. Not as a memoir for entertainment, but as a lifeline for women who ...

This moves into territory where discomfort quietly crosses into danger.I share what unfolded in a relationship built on misplaced trust and long-standing familiarity. A man who had been part of my life since childhood. Someone who knew m...

I sat down with Cindy Hunting for a conversation about building a business that works in the real world, not just on paper.Cindy started her career as an assistant and went on to found her own company in the compliance sector five years ...

The comments brushed off as harmless.The behaviour explained by sympathy.The quiet voice inside that knows something is wrong, long before the evidence appears.In this episode, I share what unfolded as my relationship began to bl...

I sat down with Kate for a conversation that went far deeper than business strategy.We talked about what happens when coaching evolves beyond frameworks and into something more human. More honest. More embodied.Kate is a counsello...

Sales and Story Strategist. Certified Persuasion Expert. Corporate lawyer turned truth teller.For years, I lived two lives.By day, I was closing multi-million-pound deals, advising at board level, and being praised for my competen...

In this episode of Stop Waffling & Start Selling, I’m joined by the brilliant Sarah Cooke, business and marketing coach, former corporate high-flyer, and someone who knows exactly how to build a business that feels as good as it performs.

Authenticity in business storytelling and navigating ethical challenges take centre stage in this thought-provoking conversation with a group of inspiring female entrepreneurs.One guest shares how revealing personal stories in her book h...

In this fascinating episode, I sit down with Tom Stanhope, a video content producer with over two decades of experience. Since 2001, Tom has seen it all, but lately, his focus has shifted toward the world of podcasting, long-form storytelling, ...

In this episode, I tackle the issue that holds so many of us back in business – waffling. You know what I mean, the endless over-explaining, overthinking, and complicating things that don’t really need to be complicated. When we waffle, we lose...

In this episode I dive into what might just be the most crucial part of your marketing and sales strategy—the call to action, or CTA. It’s one thing to capture someone’s attention with your message, but without a clear and compelling CTA, you m...

In this episode, I delve into the often-overlooked power of visuals on sales pages and how they can dramatically enhance engagement, trust, and perceived value. As we know, a picture is worth a thousand words, and when it comes to sales, it’s w...

In this powerful episode, I sit down with Kate S Lindup, Elite energy master and spiritual advisor, who opens up about her incredible journey from personal hardship to spiritual empowerment. Kate shares how she transformed her life after leavin...

In this episode I tackle one of the most crucial, yet often nerve-wracking, aspects of running a business—actually asking for the sale. It’s something that many entrepreneurs shy away from, but it’s absolutely essential if you want to see your ...

I dive into one of the most overlooked yet crucial aspects of crafting effective sales copy: understanding and communicating the benefits behind the benefits. As entrepreneurs, it’s easy to get caught up in the fine details of our products or s...

In this episode, I’m breaking down why having a clear USP is absolutely crucial for your business success. We all know how competitive the marketplace can be, but what sets you apart? That’s where your USP comes in!Think of iconic brands...

In today's episode of Stop Waffling & Start Selling, I had the pleasure of sitting down with Bob Brochie, a former paramedic and counsellor with a deep passion for helping adults navigate the lingering effects of their childhood ex...

In my latest episode, "Why a Sales Page Template Won't Sell Your Product," I dive deep into why those cookie-cutter sales page templates simply aren’t enough if you want to really connect with your audience and make sales.I get ...

In this episode, I sit down with three incredible entrepreneurs—Dawn, Nic, and Jen—for a candid, heartfelt conversation about navigating the ups and downs of self-employment and online business. Each of my guests brings a unique background. We ...

In this episode of Stop Waffling & Start Selling, I dive deep into one of the most essential tools for your business—the sales page. Think of it as a love letter to your potential clients, designed to connect with them on a persona...

In my very first episode of Stop Waffling & Start Selling, I’m sharing a bit about my own journey from corporate lawyer to the world of online business—and how storytelling became my unexpected superpower. Back in 2020, I wrote a b...