Authenticity in business storytelling and navigating ethical challenges take centre stage in this thought-provoking conversation with a group of inspiring female entrepreneurs.One guest shares how revealing personal stories in her book h...

In this fascinating episode, I sit down with Tom Stanhope, a video content producer with over two decades of experience. Since 2001, Tom has seen it all, but lately, his focus has shifted toward the world of podcasting, long-form storytelling, ...

In this episode, I tackle the issue that holds so many of us back in business – waffling. You know what I mean, the endless over-explaining, overthinking, and complicating things that don’t really need to be complicated. When we waffle, we lose...

In this episode I dive into what might just be the most crucial part of your marketing and sales strategy—the call to action, or CTA. It’s one thing to capture someone’s attention with your message, but without a clear and compelling CTA, you m...

In this episode, I delve into the often-overlooked power of visuals on sales pages and how they can dramatically enhance engagement, trust, and perceived value. As we know, a picture is worth a thousand words, and when it comes to sales, it’s w...

In this powerful episode, I sit down with Kate S Lindup, Elite energy master and spiritual advisor, who opens up about her incredible journey from personal hardship to spiritual empowerment. Kate shares how she transformed her life after leavin...

In this episode I tackle one of the most crucial, yet often nerve-wracking, aspects of running a business—actually asking for the sale. It’s something that many entrepreneurs shy away from, but it’s absolutely essential if you want to see your ...

I dive into one of the most overlooked yet crucial aspects of crafting effective sales copy: understanding and communicating the benefits behind the benefits. As entrepreneurs, it’s easy to get caught up in the fine details of our products or s...

In this episode, I’m breaking down why having a clear USP is absolutely crucial for your business success. We all know how competitive the marketplace can be, but what sets you apart? That’s where your USP comes in!Think of iconic brands...

In today's episode of Stop Waffling & Start Selling, I had the pleasure of sitting down with Bob Brochie, a former paramedic and counsellor with a deep passion for helping adults navigate the lingering effects of their childhood ex...

In my latest episode, "Why a Sales Page Template Won't Sell Your Product," I dive deep into why those cookie-cutter sales page templates simply aren’t enough if you want to really connect with your audience and make sales.I get ...

In this episode, I sit down with three incredible entrepreneurs—Dawn, Nic, and Jen—for a candid, heartfelt conversation about navigating the ups and downs of self-employment and online business. Each of my guests brings a unique background. We ...

In this episode of Stop Waffling & Start Selling, I dive deep into one of the most essential tools for your business—the sales page. Think of it as a love letter to your potential clients, designed to connect with them on a persona...

In my very first episode of Stop Waffling & Start Selling, I’m sharing a bit about my own journey from corporate lawyer to the world of online business—and how storytelling became my unexpected superpower. Back in 2020, I wrote a b...