Asking For The Sale

In this episode I tackle one of the most crucial, yet often nerve-wracking, aspects of running a business—actually asking for the sale. It’s something that many entrepreneurs shy away from, but it’s absolutely essential if you want to see your business thrive.

I explore why being upfront and transparent about pricing is not just good practice, but a necessity. When your clients are left guessing or feeling confused about what they’ll actually need to invest, it creates frustration and can ultimately drive them away. Instead, I advocate for clear, concise sales messaging that leaves no room for ambiguity. Your potential clients should know exactly what they’re getting and how it will solve their problem—and why it’s worth taking immediate action.

I also delve into my approach to helping clients improve their sales pages. I believe that a sales page should be tailored to speak directly to your audience, keeping the message simple, effective, and laser-focused on the problem at hand. The aim is to create a connection with your audience that feels organic and genuine, built on respect and understanding, rather than pressure or manipulation.

I share strategies for crafting a concise and impactful sales strategy that doesn’t just drive sales, but builds long-term relationships with your audience. The goal is to ensure that every piece of your sales messaging resonates deeply, making it easier and more natural to ask for the sale when the time is right.

So, whether you’re new to sales or looking to refine your approach, this episode is packed with actionable advice to help you confidently ask for the sale and see real results in your business.

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business.

Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home.

This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure.

Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through:

Clarity → Connection → Conversion

Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next.

If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership  HERE