AI, Authenticity & The Power of Storytelling – A Conversation with Tom Stanhope

In this fascinating episode, I sit down with Tom Stanhope, a video content producer with over two decades of experience. Since 2001, Tom has seen it all, but lately, his focus has shifted toward the world of podcasting, long-form storytelling, and the transformative role of AI in content creation. We dive deep into how these changes are reshaping the landscape of sales, marketing, and media.

Tom highlights the importance of storytelling even when using AI-driven content. He shares how tools like ChatGPT are revolutionising the way businesses approach sales calls and content creation. Whether it's summarising a long sales call into key actionable insights or automating social media posts, AI is proving to be a game changer in saving time and improving responsiveness. Tom gives practical, real-world examples of how he's leveraging these tools to make his work more efficient without losing the human touch.

However, we also address the risks that come with this new frontier. Tom shares his concerns about deep fakes and the growing need for maintaining authenticity in an increasingly AI-driven world. Together, we talk about how AI should augment, not replace, human capabilities, and how staying genuine in your communication is more important now than ever.

About Sandra:

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.