Stop Waffling & Start Selling
Stop Waffling, Start Selling - the seasonal podcast in which we dive deep into the world of persuasive storytelling, effective sales techniques, and practical strategies to help you grow your business.
Stop Waffling & Start Selling
Coffee & Connection: Navigating Challenges of Self-Employment and Online Entrepreneurship Part 2
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Authenticity in business storytelling and navigating ethical challenges take centre stage in this thought-provoking conversation with a group of inspiring female entrepreneurs.
One guest shares how revealing personal stories in her book helped raise awareness about toxic relationships and inspired meaningful change. Another recounts the shocking experience of a competitor cloning her LinkedIn profile, only to highlight that true success can’t be imitated. The value of trademarks and the frustration of seeing creative ideas copied are also explored, with practical advice on protecting your work.
The discussion dives into the ethical dilemmas of dealing with hostile competitors and public bullying, emphasising the importance of honesty, compassion, and resolving conflicts privately.
Tune in for a refreshing and honest dialogue about resilience, integrity, and protecting your business in today’s competitive landscape.
Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business.
Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home.
This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure.
Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through:
Clarity → Connection → Conversion
Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next.
If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership HERE