Power, Peace, and a Business That Feels Like You With Sarah Cooke

In this episode of Stop Waffling & Start Selling, I’m joined by the brilliant Sarah Cooke, business and marketing coach, former corporate high-flyer, and someone who knows exactly how to build a business that feels as good as it performs.

We talk all things alignment, ease, and what it really looks like to grow a business without selling your soul in the process. Sarah shares her journey from corporate sales and marketing (with a dash of high-level sport thrown in!) to creating a business that supports a rich life... one filled with freedom, flexibility, and deep, human connections.

This conversation meant a lot to me personally. Sarah’s holistic approach has helped me find more clarity and calm in my own business, and I think you’ll find so much gold in her perspective too.

Pop in your headphones and join us for a nourishing chat about building a business that’s not just successful, but sustainable and soulful, too.

About Sarah:

Sarah is a Strategic Growth Consultant for SMEs & Solopreneurs as well as offering coaching & mentoring support for high achievers and leaders. She specialises in supporting impact driven founders and leaders scale their businesses through strategic clarity, optimised operations and high-performance leadership, whilst also thriving in life.

Sarah has lived and worked across the world, both in large scale multinational corporate environments and as an award-winning entrepreneur, setting up 3 successful businesses and running international events & retreats – she has experienced the pitfalls and learnt how to achieve business & financial goals without compromising your health.

With over 25 years experience in sales, marketing & business strategy, Sarah is also a Positive Psychology Coach, best-selling author, former England athlete and qualified holistic health therapist. Sarah has scaled her own multi-tiered sustainable business model to multi 6 figures, whilst keeping a flexible lifestyle and is passionate about supporting ambitious women who want a successful business and a freedom-based lifestyle.

Visit her website - Instagram - Linkedin - Best selling book

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business.

Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home.

This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure.

Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through:

Clarity → Connection → Conversion

Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next.

If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership  HERE