Power, Peace, and a Business That Feels Like You With Sarah

In this episode of Stop Waffling & Start Selling, I’m joined by the brilliant Sarah Cook, business and marketing coach, former corporate high-flyer, and someone who knows exactly how to build a business that feels as good as it performs.

We talk all things alignment, ease, and what it really looks like to grow a business without selling your soul in the process. Sarah shares her journey from corporate sales and marketing (with a dash of high-level sport thrown in!) to creating a business that supports a rich life... one filled with freedom, flexibility, and deep, human connections.

This conversation meant a lot to me personally. Sarah’s holistic approach has helped me find more clarity and calm in my own business, and I think you’ll find so much gold in her perspective too.

Pop in your headphones and join us for a nourishing chat about building a business that’s not just successful, but sustainable and soulful, too.

About Sarah:

Sarah is a Strategic Growth Consultant for SMEs & Solopreneurs as well as offering coaching & mentoring support for high achievers and leaders. She specialises in supporting impact driven founders and leaders scale their businesses through strategic clarity, optimised operations and high-performance leadership, whilst also thriving in life.

Sarah has lived and worked across the world, both in large scale multinational corporate environments and as an award-winning entrepreneur, setting up 3 successful businesses and running international events & retreats – she has experienced the pitfalls and learnt how to achieve business & financial goals without compromising your health.

With over 25 years experience in sales, marketing & business strategy, Sarah is also a Positive Psychology Coach, best-selling author, former England athlete and qualified holistic health therapist. Sarah has scaled her own multi-tiered sustainable business model to multi 6 figures, whilst keeping a flexible lifestyle and is passionate about supporting ambitious women who want a successful business and a freedom-based lifestyle.

Visit her website - Instagram - Linkedin - Best selling book

About Sandra:

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.