Stop Waffling & Start Selling
Stop Waffling, Start Selling - the seasonal podcast in which we dive deep into the world of persuasive storytelling, effective sales techniques, and practical strategies to help you grow your business.
Stop Waffling & Start Selling
The Story Behind The Pages
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This episode is about the book, but it’s also about everything that led to it.
I share the story behind Do Not Try HIM at Home and why this book needed to exist. Not as a memoir for entertainment, but as a lifeline for women who recognise pieces of themselves in my story.
I talk about growing up between cultures, early family dynamics, and the insecurities that quietly shaped my choices long before I understood them. How success in my professional life ran parallel to confusion and harm in my personal one. And how repeated patterns don’t come from weakness, but from unexamined conditioning.
I reflect on the relationships that broke me, the near-death experience that forced me to stop pretending I was fine, and the long, unglamorous process of rebuilding myself from the inside out.
This book was written for professional, capable women who cannot reconcile how they ended up in situations that eroded their confidence, safety, or sense of self. Women who are outwardly successful and inwardly struggling. Women who feel ashamed of stories that were never their fault.
We talk about why storytelling matters. Why naming your experience changes it. And how rewriting your internal script is not about reinvention, but about returning to yourself with clarity and compassion.
This episode is an invitation to understand the intention behind the pages. And to remind you that no matter how entrenched a pattern feels, it can be interrupted.
Your story is not over. And it was never meant to stay hidden.
Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business.
Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home.
This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure.
Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through:
Clarity → Connection → Conversion
Members receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next.
If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership HERE