BRAIN DUMP: "Turning Sawdust Moments Into Content"

Each week I'll share some of my thoughts in a mini episode called "Brain Dump" with some of the things that's on my mind. 

These are designed to be short, sharp and straight to the point (maybe with some ramblings). 

Let me know what you think!

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https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Transcript

Jordi Taylor: 1:38

Join us on Coached, a podcast where some of the world's top athletes, coaches and performance experts come together to share their stories, insights and secrets to what has made them successful in their own right. Think of this as a locker room chat unfiltered, raw and real. We dive deep into all things athletic performance, wellness, science and sporting culture and sporting culture. Hear from those who have played, coached and built their way to the top with athletes from the field, coaches and medical in the performance setting, or owners, managers and brands in the front office, while also getting an insider's view on my own personal experiences in this high-performance world. If you're passionate about sports, curious about the minds of champion athletes or looking for information and inspiration on your own journey, coach is the place for you. All right, welcome back to Brain Dump. Thank you everyone for the feedback on the last episode. As I said, I'll keep doing these as long as they are well-received, and that first one seemed to be pretty well-received, so thank you everyone that took the time to send a message. It makes me want to keep doing these. So today we are going to talk about creator versus consumer mindset. Now this is specifically more so around social media side of things, but, to be honest, it can really be applied in any scenario. So a lot of people spend a shitload of time on social media, especially coaches. Whether they're looking for inspiration, looking at athletes, whatever it may be, they spend a shitload of time on there and the common thread is that they spend a lot of time consuming ie looking at other people's stuff, you know, and sometimes even ripping into other people versus actually being a creator ie creating content for the platform versus actually being a creator ie creating content for the platform. Now, it's two ways to look at it. One can be more so not a positive use of time. The other can be a really extremely good use of time. So the creator mindset essentially is just about okay, how can we actually use the platform to our advantage and actually start to create content Now that can be for your audience or that can be just for you as well? So I think a lot of the time people get caught up in the vanity metrics around okay, well, I got to do this because that's what gets the most likes, the most engagement, whatever it may be. The other flip side to that is there's a lot of stuff you can just do for yourself, selfishly, and it doesn't necessarily have to perform well on a vanity metric standpoint, but you're actually serving yourself and I think, if you can flip that little mindset already around, okay, I'm going from consumer to creator and then I'm creating. For who? Whether that be your audience or yourself, you're starting to, I guess, narrow your focus a little bit.

Jordi Taylor: 4:10

Now there's this concept that I've spoken about before, because people are saying, well, that's great, I can do that, but what am I actually going to talk about? Well, the thing that no one else can replicate or recreate is what you do in your day-to-day life and what happens in your everyday life. Now, that can be personal, that can be your professional, that can be a combination of the two. So there's this concept of sawdust moments. So sawdust moments happen every single day to all of us. It's essentially things that happen that are off cuts. That's where the sawdust come from of what we do. So it might be a conversation you have with an athlete, with a parent, it might be something that you're doing in your own session. It could be a question that keeps reoccurring. It's all these little things that happen that actually are a lot of value, and that value is what we can actually use and utilize in our content, and it's pretty simple.

Jordi Taylor: 4:59

But that's one option. The other option is if you are a consumer, you would have spent a lot of time probably reading other people's stuff and whatever it may be, use that to your advantage. If you've built up a knowledge base, you probably have a good understanding around what people are interested in, what people are not interested in. Do more of what people are interested in and put your own take on it. I think that's a really simple way of doing it and actually using your own content of what you do as a bit of a lighthouse to guide you on what to do more of. So if you're doing something and you're maybe a bit stuck and you don't know what to do, do more of what has done good in the past and then experiment with some things that you're happy to. Just see how they go and not get too concerned if it goes really well and then also not get too concerned if it goes really bad. I think people start to get a little bit on edge around certain things when they have an expectation on how things should go and then, when it doesn't go a certain way, they then stop doing that. But that thing that they are doing that is new is filling their cup up, but then, because it doesn't perform well, they don't do that, so they do more of what doesn't fill their cup up, which then makes doing this sort of stuff become a bit of a a job and a chore versus something that you should really enjoy and be part of the process. So that's one way to look at it.

Jordi Taylor: 6:16

I do like the concept of like letting the lighthouse guide you. Um, literally, it's the easiest thing to do, even if you're running paid ads. Letting your social organic content be the guidelines and the guardrails around what to do for your paid is another great way to look at that as well, and the great man, gary Vee, has got some great stuff there around strategic organic content. If you want to know more about that, listen to his stuff or just send me a message. We can go from there. We can go from there. I hope that helps just a little bit. As I said, I want to keep these short, sharp, hopefully full of just a couple of one or two key takeaways. Any questions, any feedback? Drop me a message, but nice and simple If you want to challenge yourself this week. No-transcript.