BRAIN DUMP: "What Is The Burnt Toast Theory? + Why I Made Mentorship (& What I Don't Want It To Be)"

Each week I'll share some of my thoughts in a mini episode called "Brain Dump" with some of the things that's on my mind. 

These are designed to be short, sharp and straight to the point (maybe with some ramblings). 

Let me know what you think!

Here's the link to check out the mentorship: https://www.jorditaylor.com/princples-of-a-private-coach

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https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Transcript

Jordi Taylor: 1:38

Join us on Coached, a podcast where some of the world's top athletes, coaches and performance experts come together to share their stories, insights and secrets to what has made them successful in their own right. Think of this as a locker room chat unfiltered, raw and real. We dive deep into all things athletic performance, wellness, science and sporting culture and sporting culture. Hear from those who have played, coached and built their way to the top with athletes from the field, coaches and medical in the performance setting, or owners, managers and brands in the front office, while also getting an insider's view on my own personal experiences in this high-performance world. If you're passionate about sports, curious about the minds of champion athletes or looking for information and inspiration on your own journey, coach is the place for you. Welcome back to another episode of Brain Dump. This week I've got a little two-parter. The first part is I'm going to talk through a little theory that I found throughout the week that I think is a great way of reframing certain things when things may not go your way, which is an absolute cracker. And then, secondly, a little nice announcement that I made throughout the week that I wanted to maybe expand a little bit more on over the podcast, because you can add a little bit more context versus just some social media posts and things like that. So, first of all, the nice little reframe that I found this week it actually kept popping up a few times, which is probably a nice reminder is it's a theory called the burnt toast theory. So the burnt toast theory is that, um, you can look at things in life that happen to you but they might be an inconvenience. The example that that I kept popping up uh in my feed was a a flight was delayed, uh, and the guy used that as a as a point, saying that the flight was delayed but thank god the mechanics or the engineers on the plane found the mistake. Otherwise that could have turned into a catastrophic issue in the air. They might've crashed or had an emergency landing, all those sorts of things, whatever it may be. But he looked at it as a reframe of thank God they found the issue, versus oh my God, I have now a delayed flight or flight's been canceled or whatever that may be. So that was a really good reframe For myself.

Jordi Taylor: 3:46

One thing I was really keen on post my departure from Athletes Authority was actually getting a facility and getting my hands on a small space in this specific area, which is quite hard for spaces to come by and unfortunately probably missed out on the best space possible for a variety of reasons. But that's, that's okay, and that's sort of been a bit of a bit of a damp as of late. But off the back of that, something happened this week, which I'll speak on soon, which would not have happened otherwise and that has allowed me to shift my thoughts around what I'm doing, how I'm going to operate and a few other bits and pieces. And that complete reframe of well, hang on, it may sound a bit cliche, the old glass is half full. Looking on the bright side of things, whatever you want to call it. But that burnt toast theory, reframe of okay, well, for whatever reason, that didn't happen. And this new opportunity has now presented itself, which then will now allow myself to solidify what I want to do, just in a different way. And that has, while it may not be the perfect solution to what I'm sort of looking for, it is, for the time being, exactly what I need. So it's a nice little reframe. Something goes wrong, your coffee order's late, you're stuck in traffic, whatever it may be. Just remember it may be for all the right reasons and that little burnt toast series a nice way of reframing that and rethinking about that.

Jordi Taylor: 5:08

Okay, moving on to the second part. So this week I did something that I probably told myself I never would do, and I'll explain why. I think mentorships are phenomenal and I also think mentorships are shitty ass. There has been mentorships I've done in the past that have been worth every cent times 100, and there has been mentorships I've done in the past that I have paid overs for and are not worth the bit of paper they are written on, and that probably has limited my thoughts around on doing something like this up until this point. The other part to to why I hadn't really wanted to do this was genuinely there are so many people out there that are way better and are way smarter, have way more experience in certain areas, and I didn't feel like for me that I had the prior knowledge skills application to actually add value.

Jordi Taylor: 6:04

But then I have been doing a lot of consulting lately and the consulting has been a variety of things. It has been for individual athletes, it has been for clubs and teams, but primarily it's been for private coaches, private physios and facilities in the private space. And I went back through some of my notes over the last couple of months and there was a lot of reoccurring themes that we were discussing individually with these businesses or coaches or physios and I thought, well, hang on, there might be something here. And this might be the little niche or the little avenue that I do feel comfortable speaking about, because there's kind of two parts to what I do and what I love to do, and that's the coaching aspect of it. But I also do love the business side of things and I know that for some people one comes more natural than the other and vice versa. But for me I really do like the both because I see how they blend together and especially in the private space versus in pro sport.

Jordi Taylor: 7:04

For me to speak on that is just not not appropriate, because I haven't been there, I haven't experienced that a whole lot and, to be honest, I don't feel comfortable in sharing my advice there because I simply haven't lived it and that thought there of living it or haven't experienced it or haven't done it. That is where I believe, when you are doing those poor mentorships or those shitty house mentorships, they're the ones that the person running it are trying to give you quick tactics or quick things or quick fixes, or do this and do that because it worked for them once, or they read it somewhere and someone else they heard of and their you know, their brothers, sisters, someone had done that before and it's just these quick tactics and it just is yuck and it's not what I'm about. The other thing that I have found with the mentorship in the past that I really enjoyed and got so much out of was the information was actually applicable. It's something that once you did it whether that be a call of sorts or you had some modules or some extra learnings everything in that added value to my business at the time, whether that was the performance side, ie coaching or whether that be some of the early business structures or systems that actually help solidify a coaching business, which I think that there is probably the aspect that a lot of people miss out on. And I didn't want to do one or the other because I didn't feel that was comfortable. So then the old shower thought I was in the shower and all of a sudden it sort of came to me why not do both? Because that's what a person practicing in the private space actually needs. They need business, but they also need the performance, and without one or the other I don't feel you have a complete service.

Jordi Taylor: 8:41

And and, interestingly enough, the way I've tried to structure this is well, we're going to go through six weeks of performance and six weeks of business, but it alternates. So there is a performance and then it goes into the business, performance into business, and so on and so forth. But the performance doesn't just sit in its own silo and neither does the business. There's a lot of crossover. We in the performance side of things, we talk about onboarding and initial performance testing. So what? That? I guess the first time or the first experience you have with an athlete or a group of athletes. What does that look like? But then, week two, in the business side of it, we go through structuring your coaching business.

Jordi Taylor: 9:16

So just because now you've experienced or so you've got more experience in that assessing and testing and you maybe have a bit of a playbook to utilize, how does that actually work in your business? How does that actually apply? Because what works for business A does not work for business B. So we need to actually dive a little bit deeper. We just can't give these surface level answers anymore. We need to actually go identify what is the problem in my business. This is a solution, but is it the right solution for you? Because there is no point in trying to fit square pegs into round holes. That is what so many people do and that's ultimately why so many people don't get enough out of these mentorship type programs, and I don't even want to call it a mentorship, but I feel like that's what people are used to.

Jordi Taylor: 9:58

I really wanted to call it consulting, and then what I try to add to that is on the consulting side is I genuinely want to make sure that people feel like that, even though when we're talking about these topics in a group scenario or a general term, is that they have the ability to go okay, that's general, I now grasp the concepts or now have a better understanding of the concepts. How does that apply to me? How does that apply to my setting? How does that imply to my environment? And that's where I added these extra components of one-on-one attention through a call at the start, because the group of coaches or physios or whoever it is that's going to jump on board. I want to know who they are, because I want to tailor the topics slightly to the group, because if it does swing one way well, there's probably more value in that speaking to a majority of the group versus minority of the group, or my perceived version of what the group is and then also want to make sure that you get the tools and requirements that you need to actually apply that specific to your context, because that's ultimately the key Can we apply it to your context?

Jordi Taylor: 11:02

And to me, that's the side of a successful mentorship is you finish that and it's something that you really valued. You want to tell everyone about it, like number two, and it's something that lasts for a long time. It doesn't just a one and done in six months and then that's the end of it. So there's a call at the start, there's a call at the halfway point just to make sure that things are landing quite well, and then there's a call at the end, at the halfway point, just to make sure that things are landing quite well, and then there's a call at the end. But the thing that I added that I think is probably unique slash, maybe something that not a lot of people do is and I've added a call for roughly four to six weeks post when the mentorship is done. So that way you've had a little bit of time on your own, but then you've got the I guess past experience of that previous four to six weeks where we can then maybe troubleshoot some of the things that maybe didn't land as well or, hang on, this worked really well. Can we double down on that? So it's something that I'm really proud of that I put together.

Jordi Taylor: 11:55

It's a 12-week program, as I said six weeks of performance, six weeks of business. It alternates across each week. The other thing that I thought would be really cool maybe cool is not the right word, but something different is that some people may only need one or the other, even though they integrate. Some people may prefer just to do the business, because that's where they perceive their businesses at, or they just want to do the business side because they feel like they've got the performance side down pack. And so I've added you've got the option to do both, which is the full 12 weeks, or you could just do the performance, which is six weeks, but it'll be 12 weeks in total because it's on an alternating week, and also just the business. So it's a bit cheaper when you do both, and then it's slightly similar when you do each of those individually. So the total price of the package is $3,999 for the 12 weeks. For both. For the first five people that pay in full, there's a cheeky little $500 discount. So if you do want to jump on board, that's a great way to save yourself 500 bucks. And then if you wanted to do just the singular ones, where that'd be performance and business, we're looking at 2,499. I price it at a price I deem is high enough that it's something that you want to actually A turn up to, b apply yourself and. C see the money for value and get the results out of it. Because if you price something too low and I've seen it with mentorships in the past people just don't turn up. They might do it for a week, they don't do enough for a week. That's not what I want. I want people that are really dedicated and committed to that 12-week period.

Jordi Taylor: 13:31

There is payment terms and payment options available. So if there is something that you're curious around just the payment side of things, please check that out. Any questions, shoot them there. Also, if there is anything in general going through that that you want to make sure that it's the right thing for you, please let me know. I've had some really great uptakes and really great questions so far and I've told some people it'd be really good for them. I told some people it might not be where they're at just yet, because I'm really honest with that sort of stuff. So again, if there is anything that you think might be some value, just reach out, let me know. Otherwise, keep having a great week and I will talk to you very soon.