
COACH'D
Join us on COACH’D, a podcast where the some of the world's top athletes, coaches, and performance experts come together to share their stories, insights and secrets to what has made them successful in their own right.
Think of it as a "locker room" chat — unfiltered, raw, and real. We dive deep into all things athletic performance, wellness, science and culture.
COACH'D
BRAIN DUMP: 2025 Industry Predictions
Each week I'll share some of my thoughts in a mini episode called "Brain Dump" with some of the things that's on my mind.
These are designed to be short, sharp and straight to the point (maybe with some ramblings).
This episode showcases evolving trends in strength conditioning, emphasising personalisation, technology integration, and community building.
We explore how individualised coaching and micro brands are reshaping the landscape, along with predictions for wearable technology's future in the wellness space.
• Importance of personalised coaching and high-touch attention
• Potential shift towards one-on-one training versus group scenarios
• The role of micro brands in the fitness industry
• Integration of effective technology in coaching
• Community-building as a strategy for athlete connections
• Predictions for advancements in wearables and health tracking
Thank-you to our sponsors Iron Edge and VALD Performance.
Iron Edge are Australia’s leading equipment supplier for all your coaching needs.
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https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw
Join us on Coached, a podcast where some of the world's top athletes, coaches and performance experts come together to share their stories, insights and secrets to what has made them successful in their own right.
Jordi Taylor:Think of this as a locker room chat unfiltered, raw and real. We dive deep into all things athletic performance, wellness, science and sporting culture and sporting culture. Hear from those who have played, coached and built their way to the top with athletes from the field, coaches and medical in the performance setting, or owners, managers and brands in the front office, while also getting an insider's view on my own personal experiences in this high-performance world. If you're passionate about sports, curious about the minds of champion athletes or looking for information and inspiration on your own journey, coach is the place for you. Welcome back to another episode of Brain Dump. For those that have followed some of the podcasts I've done in the past, this time of year I love to do a 2024 slash 2025 prediction. Some of the big ones that I believe were going to be some trends was in particularly the strength conditioning space, was speed training, and that's been pretty evident, I believe, and then also the rise of one-on-one or high touch attention for athletes and clients versus maybe that fit in a box group training scenario, which I think is somewhat true. That fit in a box group training scenario, which I think is somewhat true. So that was a bit of a review on last year's, which was on a different podcast, but now we have our own. So, trying to keep it nice and short without too much rambling, I have three predictions for the strength and conditioning space and then, probably on a more global level, two to three other predictions as well. So the first one for the strength and conditioning space is I'm actually just doubling down on the previous ones that I've said last year. Now that might be a bit of a cop out, but again, with the way that I've sort of pivoted my business and with what I do over the last couple of months I've really doubled down on a few of my stances on these and I'll hopefully explain a little bit more detail.
Jordi Taylor:So I believe really, really, really heavily in that the personal touch, the unscalable actions in a one-on-one or a one-on-a-few group environment or setting, is going to be the difference maker for a lot of coaches. A you can provide such a high-quality, high-touch product versus when you're in that group setting. You're more of a facilitator than an actual coach. Now I know that might ruffle a few feathers, but I do truly believe that a lot of us just become really good programmers and really good facilitators, and not necessarily good coaches in those big group environments. Now I'm sure there's people that will completely disagree, and that's absolutely fine. That's why we have our own opinions and if they want to, they can start their own podcast. But that's what I truly believe in, especially as of late with some of the the higher level athletes I've been lucky enough to work with the feedback that they get is they really love the high touch? Or when I keep saying high touch, it just means like lots of feedback or consistent the way that things are delivered, or being able to relate things back to different scenarios, because it is only them, or it is only them and a few other athletes. So it means that eyes are on them and they can get that feedback that they that they I guess, need in that scenario, versus when they're in, say, back in their teams or whatever else you know they might be with 40 to 50 other athletes. So that's a very generalized, I guess, statement or approach. But that's something I really believe there.
Jordi Taylor:And then, off the back of that, it's not just only what you're doing during your coaching session, but everything that goes around it. So how you're bookending your coaching session, so what are the things that you're doing in regards to your program? So that's one end of the bookmark, or the book ending. So you know how does your program look, how is it structured, how is it addressing that individual athlete's needs and goals? And now, as athletes get more advanced, that becomes probably a far more nuanced.
Jordi Taylor:However, even when athletes are a little bit more novice or they have a low training age, there's still plenty of things that you can specifically deliver to an athlete, and even if it's just the way that that's communicated, that is still really valuable for them, because they understand exactly why they're doing something and how it's going to improve them. And some of the biggest correlations that I've seen is being able to correlate things to the field and the gym, so they're not separate, they're not silos, they actually interwine. And then, finally, the third thing that comes into that is the game itself. So if an athlete can understand why they're doing something in the gym and how it's going to help them there, how it's going to help them on the field, in there, whether that be their speed development or their change of direction or agility, and then how that will help them in a game, the buy-in and understanding that you get is far greater, but also the intent and the way they execute those movements is also far greater. So again, that's one end of the bookmark. So programming and then off the back of that on the other end of the bookmark, is post-session is what feedback are you delivering?
Jordi Taylor:And I think I listened to Les Spellman do a webinar on this and I think I subconsciously took it on pretty heavily was he in his younger career as a coach would quite often stop a session and show footage and video, and I actually found myself in that habit and it actually detracts a lot away from the session. So I only use video during the session as a quick feedback tool. If there's something that I think is just really valuable or that athlete is a heavy visual learner like myself I'm a massive visual learner then I'll quickly show something. But I'm not going to go into the nuances and the nitty-gritty in that. It will simply just be say, for example, if we're doing, say, a dribble and that shank flicks out in front a little bit, it'll just be saying hey, you can really see that your right leg flicks in front here. Let's try to control that strike down underneath our center of mass. Very simple, they can see it. They can then understand versus. Then after the session I can take that video and I can provide them with a couple of sentences on potentially why that may be happening, how we can address that in the future, and so on, so forth, and that way that adds to the the overall training experience but doesn't detract away from that individual session itself. So that's one thing there around that whole personal touch, unscalable actions, and then in that smaller one-on-one to a one-on-few group setting and then probably the final bow to wrap that around is that I think, even looking at quote-unquote, um influences and this could be in any space, not just the strength conditioning or the health and fitness space is that, um, micro brands are actually now outperforming um, big companies. And what I mean by micro brands is that micro brands are actually now outperforming big companies. And what I mean by micro brands is that people and they have in the past, but I think it's doubling down really attaching themselves to individual people.
Jordi Taylor:So you may think that you're a young coach working out of a small facility. You have no chance of versing some of these guys that have been doing it for such a long time. Have all these chance of versing some of these guys that have been doing it for such a long time? Have all these amazing facilities, amazing equipment, all that sort of stuff. I would actually argue that this is potentially actually not potentially.
Jordi Taylor:It is the best time to be the quote unquote underdog or that individual coach, because you have all the leverage to promote your services however you want, because at the moment, everything looks vanilla. Everyone offers the same thing. Everyone offers an athlete development program, everyone offers rehab, everyone offers this Great, that's awesome, but vanilla doesn't suit everybody. Some athletes like chocolate, some athletes like rainbow I don't know what rainbow flavor is, but you know what I mean. Therefore, you, as a coach, it is your best time to be a smaller, independent coach that can really find those niches in the market. Now that could be athlete wise, like we might have a special niche that you want to work with, or you may actually find there's certain messaging that these other you know larger companies that are a bit more vanilla are really missing out on, and that's your opportunity to double down in of going off the back of, like the influencer side of things.
Jordi Taylor:I think that coaches and I've had a few chats with um some coaches lately and this is um me verbalizing it, so I've got some accountability here as well is and we always know people buy from people and a lot of people in coaches don't like to put themselves front and center, and that is 100. Myself, I love to put the people that I work with front and center, not not me, but people relate to people. People buy from people. People don't buy from faceless brands. They do, but the chances of conversion are far lower and it may take way, way, way, way longer.
Jordi Taylor:Now I understand that not everyone's trying to, I guess, make sales or sell products or anything like that, but ultimately your service is still a product. So what you do, whether you coach your athletes online in person, whatever that may look like, that is still a product because it's a service and that's an offering. So how can you also now not only differentiate yourself because you have the ability to and you can react nice and quick versus some larger companies but how can you put yourself front and center? And that's not like saying that you have to be. It's all about you and everything like that, but like, what's your personality, some of your interests and things like that and how can you play around with that? So that's maybe just something to think and ponder, because everyone has their own ways of doing that.
Jordi Taylor:Some people may not like getting in front of the camera at all. Some people may. I truly believe that if you can get in front of the camera, you can leverage yourself a little bit more. In that regard, you will have some far better results, not only in attaining athletes or clients, but also attention, and attention is obviously, I believe, is one of the best assets you can have, because when you have attention, you can then utilize that attention in different ways, whether that, again, is selling, whether that's purely you just want to have eyeballs on what you do all that sort of stuff social proof, it becomes so so, so important. So again, just a quick little recap on that as a coach, how can you get yourself or put yourself out there just a little bit more in a way that you feel comfortable with? That you can show a little bit more about your personality and what you do and what makes you different from some of these other, larger I keep saying larger, but you know what I mean bigger, more established, whatever brands, and that's your opportunity to sneak in and maybe take a little bit of that market share.
Jordi Taylor:Okay, again, this is one that I said at the start, but speed training has obviously boomed over the last probably 18 months, definitely the last 12 months and again, that could be my own confirmation bias, because I've been doing a lot of it myself as well, but I felt like a couple of years ago we could start to see that trend. There's fantastic people out there and I mentioned one of the names before, like Les Spellman, jonas, roger Fabry. There's all these guys that have been doing it for such a long time and it's great to see them finally get a little bit of extra attention for what they've done for so long, because they've been on the front foot. So it's great to, a, see those guys and girls do so well, but also, b, we can start to see how that's trickling down, because, again, this is another service that now a lot of people are offering. If they are working with athletes, they have the gym and they've got the field or the speed side of things attached to it. So what does that actually look like going forward.
Jordi Taylor:I think again, how can you, a, be good at what you do and, b, have a really good system that works for your environment? Because, again, if you're coaching one-on-one or one-on-few, the way that you're going to coach speed is obviously extremely different to a large group. So, being able to identify again what your market is or what your current constraints are, how can you operate or build a system or a framework within that? And then number two is like, obviously, how do you get good results? And I think this is where, for myself, even looking back and I think as a bit of a bit of a test, it's always good if you look back at some older programs and you sort of cringe a little bit. That's a good thing because it means that you're always growing and evolving.
Jordi Taylor:Um, even from you know, six months ago, some of the the speed-based programs, I had good intentions with the frameworks and the things I was implementing, but upon reflection, and doing it far more frequently and experimenting with different things, that has adapted and changed over time to what I believe is quite a good system. So one thing to keep in mind. This is just me sort of saying some of the mistakes I made or areas I guess for improvement is depending on the athlete's training age in the gym. I will have a bit of a different philosophy or different approach for them. So for youth athletes it's very different to even say moderately trained athletes versus advanced based athletes. Youth athletes obviously can't produce high forces. Therefore it's going to be very technical based, so very large technical model focusing on getting them in really good positions, good postures, making it somewhat fun and engaging as well. Because ultimately, when they do go through a little bit of that growth spurt, puberty, peak height, velocity, so on and so forth, they will start to get some of those adaptations in regards to force output, basically naturally without doing anything. So if they've got a really good technical foundation, we'll start to see hopefully and through experience so far, touch wood is all good start to see some of that transfer to their ability to actually increase their speed, both acceleration and maximal velocity, a little bit better.
Jordi Taylor:Now, if you're talking about a little bit more of a intermediate based athlete or an athlete that maybe hasn't done a whole lot of speed training, it still shifts to that technical model still, but also then the strength training also becomes really, really important. Because when that novice to moderate athlete and this is all subjective, obviously there is varying strength levels and varying, I guess, abilities to move and understanding of how their body moves. So those that have had a little bit more experience in the gym still thrive versus those that have had less. So it's not only just having speed training in its own solo, like I mentioned before. It's like how can we integrate some gym work or some strength, some general strength work that can tie that in together really, really well? And then when we have our more advanced athletes it-50 drilling to actual efforts and moving and running, whether that be acceleration or max V, because that's another mistake that I've personally done I see actually a lot of other coaches do is they double down on so much drilling and they don't actually get enough efforts in. Or by the time they get to their efforts, the athletes are cooked. So it's actually the inverse. When we have our more advanced athletes, some really specific drilling based, I guess, options that are based on the technical model that you have for the athlete in front of you and then simply going okay, you know, we've got a 20 minute probably prep block and then maybe a 15 minute drill block of actually ripping in, moving with intent, focusing on taking those feelings, those positions, from that drill blocks or prep block into the actual session.
Jordi Taylor:A thing that's really helped me not only with my technical model and with each athlete that I have in front of me, based on their sport position, so on and so forth is Breakaway, and I've mentioned it before, but Bre breakaway is simply just an ai app. It's frictionless. Which is probably the best thing about it, in my opinion, is just a tripod set up four markers or four cones and away you go. So that's literally the key to, I believe, when we're talking about implementing technology and advancements in technology. Breakaway has done a really good job of making it frictionless and very easy to implement. We're talking about implementing technology and advancements in technology.
Jordi Taylor:Breakaway's done a really good job of making it frictionless and very easy to implement. There's going to be, and there's every day, every week, companies reach out with their AI-based. It could be movement analysis, it could be player tracking, it could be all these different things of companies that reach out and things like that, and ultimately, when I look at them, they are all just so complicated and they all involve way too much or and again I could be wrong in this, but through some of the conversations I had, the accuracy is far too low, so I don't want to hang my hat on something like that just yet. Could be really useful in the future, but it's just not too accurate. Where Breakaway has done a really good job of it's frictionless, it's really easy to use and when you set up everything correctly, it is highly accurate. And then that allows me to now have a visual aid, which is obviously subjective, and then some objective measures that are attached to it. And again, if we go right back to the thing at the start, there we're talking about bookending a session, or bookending your approach with your athletes in regards to the feedback you're giving them, them having that visual representation of how they move number one then having the hard stats to back that up. You know some of the, even just some of the basic things like step length, how much time they spend on the ground, flight time, like those things become super valuable because we relate them back to the feelings or the things that we were trying to get them to do during that session. And that has really, really, really worked strong for me. And again, if you are interested in Breakaway, reach out to me because I might be able to give you a good little deal, which I'm really excited to announce that coming into 2025 as well, and that wasn't just a plug for them. This is probably another thing.
Jordi Taylor:I'll go on a bit of a tangent or a bit of a sidetrack here. Quite often or not, people just look at partnerships or they look at these things as like, oh, that's amazing and they'll flog anything. When I first used Breakaway, I used it for six months or seven months, whatever it was, and I paid for it, because I don't think that you should get anything for free ever to start off with, especially when it's a small company. Only after speaking to Jory and the team and going back and forth and maybe suggesting some certain app updates or things like that was then we decided on that. There was a potential there for a bit of a partnership because there was a lot of mutual crossover and a mutual benefit to have that there, versus me reaching out and saying, oh, I would love to try this, can you give it to me for free?
Jordi Taylor:Like two very, very different approaches. One's about building a genuine relationship with with an individual, with a company, versus the other one being transactional, and if there's anything in 2025 that I'd love to see far less of, it's these transactional type or transactional based relationships. And again, that probably ties back into building your own brand a little bit more and being a bit more front and center. That, hopefully, will help with that. But that quick bark or trying to get something for free or just trying to flog something, people start to see through it because it's not authentic. Everything has to be genuinely authentic and I'm very lucky that I've got a few partnerships now. So Vol Performance I've been using them for eight years or so.
Jordi Taylor:Lumen incredible company, incredible group of people that are always growing and improving their Australian base as well, which is even better, and their product is evolving every week, literally. So another really great company to be involved in. Who else is there? There's going to be someone I'm going to miss out on, I apologize. Iron Edge still been using their equipment as long as I can remember. Again, fantastic people, fantastic company. And also Breakaway Again, they're all just good people, and probably the thing you notice there about that was I mentioned they're all good people before I mentioned anything about their product, but they're good people. They're things that I use every day, every other day, and they're good people, like it's the perfect trifecta. So hopefully they would think the same about me. But that's just a nice one thing about there. Like just remove the transaction side, and that's anyway a bit of a tangent.
Jordi Taylor:The final one, for I guess a strength conditioning space, is community, community, community. So how are you building your communities now? To me there's probably two ways to go about it. You've got your IRL, which seems to be a bit of a weird thing to even say, but you're like in real life, community. So what does that actually look like? That could simply be with an athlete. After a training session, you're grabbing a coffee with them. Now, I know this isn't possible all the time. I get that, but just little things like that, like it doesn't have to be too crazy. A five-minute coffee with an athlete or a client is amazing. It takes you out of that environment where you're the coach, they're the athlete, and just puts you as two humans.
Jordi Taylor:And quite often, when people are paying for services and things like that, like they, it's just good to be again good people, be a good human, have a genuine conversation with someone maybe not be around the things you usually have a conversation with. It's a different environment. You know things start to to just flow in conversation. Get out of the gym and try something like that with the athletes if you have the opportunity to Like coffees. You know little community events, you know run clubs are obviously gone bananas. Things like that, where what's authentic to you, what's authentic to your little community, and having a little social gathering off the back of it Like it, just makes plenty of sense, right?
Jordi Taylor:People crave connection, uh, and we have the ability to really drive that connection within our micro communities that we created. And the other beautiful thing about that is is it's a really great opportunity for them to get other people, um, of a similar um, uh, target audience, niche, whatever it is, to come along and get involved as well. So if you're doing, say, like a little run club community or a speed hub or whatever you want to call it, and you get your athletes to say, hey, it's, bring a friend, bring a friend, or bring a couple of friends, get them involved as well, you're opening yourself up to a meeting new people, which is obviously always fun, and then two potentially those people wanting to learn more about what you do and how you, how to get involved with what you do again, like just because you're doing something, and one of the best things I haven't heard in such a long time is what's the roi? What's the roi on it? Roi being return on investment.
Jordi Taylor:Going back to what I said before, not everything is transactional. Return on investment means fucking jack shit. Return on investment's great if you're sitting and you're looking at spreadsheets all day. Return on investments doesn't drive community and it doesn't drive what we do. On a day-to-day athlete a day. The ROI on everything until it isn't positive is negative and there's always an infliction point or a tipping point when it goes from being nothing to something. So, if you're living in an ROI world, or what's the return on this and what's the return on that, good luck, because it's going to get you nowhere and ultimately it's just yeah, it is what it is.
Jordi Taylor:So, community, how can you drive that? I just pose the question to you like, based on the constraints that you have, the people that you work with, like, how can you drive community? What are some of those little things that you can do? Um, and, yeah, hopefully, hopefully. There are a couple of things specific to, like the strength conditioning space, um, that that, uh, hopefully a bit of front of mind. Again, probably a bit of confirmation bias or um there's a word I'm looking for. I can't think of it bias, because they're the things that I've been focusing on myself personally. But again, if you go back and listen to some of the previous podcasts on this last year and the year before, pretty similar sort of opinions, because hopefully they're not predictions, because they're things that we're already seeing. So we're going now a bit more global in the health and wellness fitness space, whatever you really want to call it.
Jordi Taylor:I still think like wearable devices and integrating technology is still just going to be like the next thing, the next wave or the wave that's going to continue to drive and grow. Obviously, we've got our Aura rings, we've got our whoops, but now there's plenty of competitors that are popping up. There's a brand called Ultra Human um, which has taken up a large portion of that market cap. They have a bit of a different approach. It's still a wearable device, it's a ring based um. Again a little bit different metrics, a little bit cheaper, more cost effective than a aura ring. It's a one-off payment versus whoop being reoccurring from a subscription model. So you're starting to see a bit of competition, um fighting for that market versus just whoop and aura.
Jordi Taylor:So it'd be very interesting there and like, if you walk down the street now, you know your grandma pretty much knows what a whoop is. Two years ago, three years ago, I remember I got my first whoop, maybe four years ago before I moved to Sydney, and I had my Apple watch on and a whoop and everyone was like, why do you have two watches on? Like, what doing you? Look like ben 10, versus now everyone has their apple watch on, everyone has a whip band. So, like, go figure how things change very quickly. Big companies like apple, samsung, etc. They've already said that that's a massive area they're going to um dive into and even if you look at, like the new apple watch ultra, some of the health tracking metrics they have involved in that are pretty high tech. It's just a moment in time until they really dive into it as well and it'd be very interesting to see what those bigger companies can do in that wearable device space.
Jordi Taylor:A couple of other brands or maybe things that you maybe not have heard of or not aware of yet, like there's a company called Sleep8. So if anyone's at Sleep8 that would love to send me any product, just reach out. They have a mattress cover or a mattress as well in their newer version. That goes over and it essentially cools or heats your mattress and it can be split in half. So if you and your partner are sleeping and you have different temperatures like I always sleep above the sheets, my partner sleeps under the sheets you can then adjust the temperature, so then both of you are essentially comfortable. It also then spits back feedback on how you slept deep sleep, snoring, all that sort of stuff as well. So again, like even in that that sleep space, which is probably an area that a lot of this started in, there is still large advancements and ways that companies and and these other people looking at evolving it now again, like sleep aid's been around for two to three years. It's only just started to be available in australia the last, I think, like 12 months or so. But again, a really cool company that's doing some really good stuff and then one that so this one I tried to get actually the rights to um australia maybe five years ago. I sent out the thing for and I never heard back. So it is what it is.
Jordi Taylor:But glucose trackers now obviously glucose monitors, um, are pretty prevalent in anyone that has diabetes and things like that. But there's also now um, there's a company I think it's called vitally, and I know there's going to be plenty more and if I pronounce that wrong, apologies that it's simply a glucose tracker. It almost looks like a kinesiology tape it's in a circle and it just pops on the back of your arm. This is probably like the next step in regards to tracking, or what are the things we're tracking in regards to our health and wellness? This now takes away not only the sleep side of things, but now also, obviously, what we eat, because we can start to see what rate or what response from a glucose spike standpoint does the foods that we eat, and then we can start to modulate or regulate a our diet then also be the types of food that we eat, and then that again becomes quite individual, very specific to you, just like, say, for example, hrv is very individual based and it can start to just, I guess, that next step or that next evolution in wearables and trackers and things like that. So maybe, maybe not, but we might start to see those glucose monitors.
Jordi Taylor:I think it's still pretty hard in some places to get because you have to have a medical condition. I know some companies are making a little bit more accessible, so it'd be interesting to see, you know, does that become one of those next things in regards to, like a whoop or an aura ring? Is it going to be glucose monitors? And then the last one that I got here is I think we've all heard the term longevity, you know, trying to live longer or trying to live better. Trying to live longer or trying to live better, and those modalities or those methods are just going to continue to be probably pretty front and center, at least for the next 12 months.
Jordi Taylor:So we're talking about our ice baths. They've gone from being just those basic tubs now to pretty high-tech, motor-based ones that can control temp and things like that. So you can already seen like the early adoption into, obviously, mass adoption. Kmart, for example, that's just a normal, not a normal. It's what is it? It's a shop in Australia that just has everything like they sell those higher tech now ice baths, versus even only six or 12 months ago they just had those little pop up ones. So you can just see like that, mass adoption if something like Kmart is selling it. Well, we know that it's pretty much transcended all the way through multiple ages. So ice baths, saunas, and obviously there's heaps of variations of those.
Jordi Taylor:Blood work is obviously another element, a way of getting a little bit more individual, a little bit deeper at some of our metrics. That will continue to rise. There's a lot of different doctors and or like companies now that are doing blood work and getting different metrics because, as we know that the standards that our normal gp can provide are obviously vastly different to what maybe, say, than some of those other alternative medicine practitioners provide. So that's a really interesting thing that's just continuing to evolve and adapt is the blood work. And then we've got like those training modalities or those training interventions, things like breath work, pilates, yoga, that are more not necessarily about, you know, beating yourself on the ground like high rocks and being a hybrid athlete, but more so know your um, your general wellness. So you know, pilates, breath work, yoga, all those things that are low impact, more movement base, but have a really positive effect on you know, um, I guess, that whole idea of longevity, um, and then I guess the final thing here was there was a really cool stat that I saw which was like strength training is the fastest growing activity amongst women.
Jordi Taylor:In general, mental health is a focus for Gen Z and Gen X. Oh sorry, gen Z, sorry. Strength training is the fastest growing activity amongst women, which is obviously really cool to see. And that's just across the board, across all ages. Mental health is a big focus for Gen Z Again. So looking at some of those interventions that we mentioned there before around, what does that look like? And then Gen X is really emphasizing longevity, so that's probably ties into that last point.
Jordi Taylor:There I'm heading into 2025. So some interesting, just general and global stats there around that. Okay, that's enough from me. Thank you everyone so far who has tuned into the podcast uh in 2024. I reckon I might be able to sneak out one more of these before the end of the year. I've bought my um podcast kit down to adelaide, so I am hoping to snag one or two uh guests while I'm down here as well. This is a crazy time of year for everyone, so if you did get this far, thank you for all your support. The feedback has been really, really great, so it's something I'm really looking forward to keep continuing into the new year, wishing you all a very safe and merry Christmas, spending some time with your family and your loved ones and again, if I don't get one out before the new year, happy new year and really looking forward to.