COACH'D
Join us on COACH’D, a podcast where the some of the world's top athletes, coaches, and performance experts come together to share their stories, insights and secrets to what has made them successful in their own right.
Think of it as a "locker room" chat — unfiltered, raw, and real. We dive deep into all things athletic performance, wellness, science and culture.
COACH'D
Alan Murdoch - "The Business of Rehab: So You Want To Start A Coaching Business? This Is What You NEED To Know"
What if scaling your business while maintaining quality isn't just a lofty ideal, but a realistic goal? Join us as we chat with Alan Murdoch, an inspiring figure in the world of athletic performance and rehab.
We explore Alan's fascinating journey from his time at Speedworks to creating his own brand, offering invaluable insights into the intricacies of building a successful business in the niche he has carved out. Alan shares the triumphs and trials of developing a business model that prioritises excellence and the cultivation of long-term relationships with athletes.
This episode unpacks the delicate balance of expanding a business without sacrificing the personalizsd care that sets it apart. Alan emphasizes the power of truly caring for clients and how going the extra mile can distinguish you in a competitive market. He also sheds light on the critical role of content creation, not just for immediate gains but as a tool for building lasting client trust and reputation. Together, we reflect on the necessity of sustainable practices to prevent burnout, offering lessons on blending passion with business acumen for long-term success.
In our conversation, we touch on the importance of designing your perfect day - a balance between coaching, business development, and personal growth.
Whether you're in the business of sports or another high-performance industry, Alan's insights provide a roadmap to achieving not just professional success but personal fulfillment.
Thank-you to our sponsors Iron Edge and VALD Performance.
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https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw
Join us on Coached, a podcast where some of the world's top athletes, coaches and performance experts come together to share their stories, insights and secrets to what has made them successful in their own right. Think of this as a locker room chat unfiltered, raw and real. We dive deep into all things athletic performance, wellness, science and sporting culture and sporting culture. Hear from those who have played, coached and built their way to the top with athletes from the field, coaches and medical in the performance setting, or owners, managers and brands in the front office, while also getting an insider's view on my own personal experiences in this high performance world. If you're passionate about sports, curious about the minds of champion athletes, or looking for information and inspiration on your own journey about the minds of champion athletes, or looking for information and inspiration on your own journey, coached is the place for you. Alan Murdoch, welcome to Coached.
Alan Murdoch:Thanks, mate. I am buzzing to be here. Every time I chat to you, it's always a great conversation, so I'm looking forward to it, mate.
Jordi Taylor:Thank you, mate. I want to do two things. One, I want to acknowledge that you're the first and we spoke about this just before off air. From a friction standpoint, you're the first on-air guest as such. So over the internet which I think for those listening to the podcast, I did explain this in one of my most recent ones it can be so hard to get that face-to-face element Conversations face-to-face are unbeatable. You can't beat it, but sometimes you just got to bite the bullet and there's amazing people everywhere and the internet's a beautiful thing. It's created for a good reason. So you're the first one online, so that's a huge credit to you. But the second thing, and the more important thing, is I want to give you some flowers and I don't think people do this enough and I just want to say how great it's been to watch you over the last 12 months in particular. But before that, no-transcript and just congratulations on that oh, mate, appreciate that.
Alan Murdoch:That's very nice, isn't it the? Uh, I feel pressure. Now I'm the first, first virtual person on your show, shit don't feel pressure, mate.
Jordi Taylor:There's no such thing as pressure creates diamonds. You know that. I've seen how much money you'll make at the moment, mate. There's diamonds everywhere in the background. Look at that. Look at that bling you got on your hand. He's got no bling on.
Alan Murdoch:I don't know, he's got no diamonds, the uh, yeah, the thank you for saying that about the growth side of things. It's been a year and a half no, yeah, you're almost a bang on a year since starting up my own brand completely and it's been pretty eye-opening, man. It showcased that I think sometimes we hold on to certain things for security, like you don't want to take the plunge fully. So I was obviously affiliated with Speedworks up until that point and I felt like I was ready to make the jump and I had a skill set that was probably different from that of Speedworks and it was ready to go out solo and I made the jump kind of unknown, not knowing exactly how it would be reacted to, and it's been absolutely unbelievable. So it's been the sharpest learning curve over the last 12 months that I've ever had in my entire life.
Jordi Taylor:So it's been pretty cool, as I say, it's genuinely been amazing to watch and it's credit to you and what you've created and I think, listening to your podcast, which is we'll probably get into how you've even come around sharing a little bit more, which we spoke about again before we jumped on. Usually, how you chat and how you structure everything is always about 80% coaching, rehab, the deep dive, and then maybe a tiny little bit of business drizzling on the top. I kind of wanted to flip today on its head and I wanted to go the other way. I want to go 80-20 business to the coaching and coaches' eyesight things.
Jordi Taylor:Because I think, even though you'll probably stand here and say, oh, I don't have that great of a business model, I didn't really know what I was doing. It's obviously worked in some way, shape or form and it we maybe dive through and even talk about. You know what worked really well, maybe what hasn't worked so well, all those sorts of things. But if you had to be an elevator and you had that to give the classic this is the elevate sports rehab uh, pitch deck, you've got, you know, 10 flights to get it out what would you say is the almer dot business model um, just god, this is going to be the most underwhelming thing ever.
Alan Murdoch:Just be really, really, really fucking good at what you do. So, like for me, I think I see so many of these different marketing and media and kind of business strategies that the coaches like us are trying to put out there, and I've always gone with the approach and this comes from, I guess, a lack of knowledge initially. But if you're just really really exceptional at what you do, people will talk about it, people will come to you and you will keep your clients for a lot longer. So I think that's the first thing. It's like understanding, almost like the lifetime value of your, of your customers. You know like, so I would much rather charge less and keep somebody for five years, ten years of their athletic career and that's kind of what I've. I've got I've got really kind of big level athletes who are like part of my company now and who who want to be a part of it for the long term. Um, and you get that by just being really, really good. So I think part of the business model or the elevator pitch is I rehab athletes. I do it better than I don't want to say everybody, but I do it better than most people and I care more than most people and the results are there for themselves, that you can go out and you can look at the results and we have data and all that stuff like so, if you come in for pre-season and you do a block of four sessions over four weeks, you come back six percent faster from an acceleration as an average. If you do it for eight weeks, you come back eight percent faster. If you do your acl rehab online and I get you within the first two months, you'll be back to training in seven months or under. And that's for, that's for 90% of all people that do it. And then, from a mentorship point of view, you look at the information and everybody does a questionnaire once I've done and stuff and 75% of people who've done that mentorship end up moving up in job role and end up tripling their, their investment in their mentorship in the first place. So it's a lot of the, a lot of the stuff is.
Alan Murdoch:I feel like I can speak with a certain amount of confidence on it, not because I think, but because I've actually done the, the data on it, like I know the information that comes off the back of it. And I think that comes back to what's the pitch just be really really good and you've got. You've got. Like I see so many people online making these grand statements like this works or this works and do you know? Like, have you actually sat down and crunched the numbers to prove that it works? And then it goes back to the quote that flies around online like outwork your own self-doubt. And I think outworking or outproving it is a huge part of your ability to be confident, to step up and go. I'm going to ask you to spend a lot of money to come and train with me at my business, but this will work and it's really good, so it's a good investment. I would recommend that you do it. That, essentially, is the business model in a nutshell, mate.
Jordi Taylor:No, it's great and it's not that underwhelming at all. You put a bit of mayo on it there and got towards the end. It got a bit exciting. I got excited for it.
Jordi Taylor:Okay Bit to break down within that, the first thing is be really good at your job. Now I think what's really important and please correct me if I'm wrong in saying this is probably your previous time before you took the leap to go out on your own. You probably spent that time being the quote-unquote apprentice, like building that skill set. So once you did take that dive, you felt pretty confident in hey, like I've got a skill set that is good, if not great, that I can really then build the scaffold around that to build a really solid business. So you're not saying to people hey, you've only been a coach for a couple of years, take the leap and you're going to dominate. You kind of like built that insurance policy, that safety net we're just using different words there before you took that leap.
Jordi Taylor:Is that something that you would recommend people do? At least Try these different environments, build a really big base before you go. Okay, I think I want to do this, or this is what I think is going to be great because I'm seeing people like Al in the US. I think is going to be great because I'm seeing people like our. You know, in the us I think of someone similar to you, slightly adjacent, someone like les spelman. You know people like that like where do you go with that? That's like the first little speed hump or first little thing that people sort of might have to address yeah, bro, it's just a product market, fit right.
Alan Murdoch:Like you, I think, if you just take the leap of faith and just go fuck it, I'm a good coach, I'm going, I'm going private. I think you've got to do. I mean you could do that, but you've got to do some due diligence. So, like in my instance when I was working in premiership or pro sport, my signal for me to make the jump was that COVID had hit, or the first round of COVID had hit, and I had worked with a bunch of these kind of big stars in rugby union and those guys were contacting me privately to say, mate, our training's now limited. We want to train with you. How much are you going to charge us?
Alan Murdoch:And this was something that I had never I genuinely had never thought about that. I was employed, I had a salary and I got paid to coach people, and whether I was coaching four hours a day or 10 hours a day, it made no difference to me, because I still got paid and I really enjoyed it. Um, and then, all of a sudden, I had people messaging me saying like, oh, I'll pay you 50 quid. Somebody said I'll pay you 150 pounds for a session, and that blew my mind. I remember I remembered I won't say who it was, but it was like a really high profile player and I was like, oh my god, there's like a demand and a thirst for this, and then, off the back of that, it's also like where do you live? So like this is me almost like saying to another coach who's maybe thinking about doing what you've maybe seen me do is I live in one of the most kind of well-off, affluent cities in the UK, like, like it's super posh, everybody's got loads of money. So if you're going to make the jump to go private, it's a really, really good place to do it. But if you left where I grew up as a kid and said, oh, I'm going to charge 150 pounds per session, bro, you'd never coach anybody and you'd be like you'd be like the shame of the town.
Alan Murdoch:So a lot of it is. Do you have product market fit? You need to figure that out, because if you can't figure that out, fuck, you're just guessing and that's wild. I don't think you should do that. You got to understand am I in a location that permits for that to be feasible? And then you've got to have proof of concept, I think. I think if you do it without proof of concept and you're just like, oh, I think I could, it's a, it's a pretty big leap of leap of faith.
Jordi Taylor:So those would be the three things I think that are important for for that, if anybody is thinking, I think you know you absolutely nailed it on their head and your experience within sport allowed you to have access, uh, to that caliber sort of player. Right again, like if you, let's say, you did just start up in Bath, where you are now, and like you would just go, hey, I'm doing this. Like you haven't had any credibility, you haven't had the opportunity to work and mold with those players either, right, so that gave you that springboard A. It obviously gave an insight that hey, like, there's a demand for it. Like you said, just finished a pitch for my mentorship that I'm doing tomorrow, which is business one-on-ones, and literally the three things you mentioned there were incorporated in my first couple of slides because it is so important, right, postcode as, oh my Godid has been in range, speaks about postcode is one of the highest uh correlations between an individual, not just in what we're speaking about, but any individual success, not only in wealth but in how they actually what they do with their life. So if you're in a high uh, affluent postcode, that's a very good place to be.
Jordi Taylor:Versus the latter, um, so little things like that, things that you think then, things that you sometimes don't think about, obviously play a huge, huge, huge role in that and I think you did a really good job of summarizing that with your own little bit of flavor on it.
Jordi Taylor:The other thing, off the back of what you were going there before, caring and we've spoken about this before going back and forth on Messenger a little bit as well like doing the things that other people aren't willing to do, to show that you'll go the extra mile for your athletes and you know it's nothing crazy, it's just following up. When you say you're going to follow up, have a program organized, when you say you're going to have a program organized, like little things that can easily slip through the cracks, that sometimes don't seem important, but in the grand scheme of things, those little things become big things. Talk me through, like how easy is it for you just to be a good bloke and just care about your athletes and genuinely give a fuck whether they're achieving what you plan out for them to be?
Alan Murdoch:I think this is probably the most important thing. I think I like when we talked about business model at the start, like what's the business model? Just just care loads, do a good job and care loads, and I think the hazard or the potential pitfalls as you get better. So let's say you've got the solid business model, you're good at your job and you care, and then I think we're programmed to want to scale. So we're programmed to want to seek approval from others because we've got 10 employees or we've got a franchise business or we've got X, y and Z and that is success in the school system or, in my case, my parents eyes.
Alan Murdoch:But actually success to me is giving a higher level of service to the currently to the same amount of people and, honestly, that that elevated service isn't about having a 1080 and giving them power feedback per step. It's about having a check-in system, a system where we can actually have unbelievable conversations. That means that we have bespoke adaptations to programs. It means that, if necessary, I pick up the phone call because I've got the time, because I don't have 500 clients, I've got 50. Um, I know the names of everybody's partner in the program because we have conversations.
Alan Murdoch:That's besides just their acl or their pcl or whatever it is they've done, like the amount of, and do you know what the biggest difference of that stuff is?
Alan Murdoch:The biggest difference is when you're when you're a professional athlete at a club. There's a very good chance that, because of the limited amount of staff that are available to those people, or a PT who has so many clients, that stuff makes a massive difference to the individual, the client, the athlete, whoever it is, to show that, fuck, this person actually genuinely gives a shit about what I'm doing. And I think, yeah, care is one of those massive ones and I refuse to scale my business until I come up with a way that I can still deliver the same amount of care. Right, how do we dilute down your service but still feel like we create the same results? Well, part of it is that and part of it is creating the same results, but I also want to be able to allow the athletes to feel that the care is the same, and that's a very difficult thing to scale because that's something that you have to give your personal time for.
Jordi Taylor:So, yeah, it's a huge one, mate, I would say it's that, it's that uh, interesting one like the business model, business of one like there there's only so much you can do right before you have to scale.
Jordi Taylor:But as soon as you add that scale, no matter what you do, I I would find it very hard to believe. Like you said, the battle you're probably going through is finding how you can scale with keeping the quality control the exact same, whether that's bringing on an extra staff member who basically has to be as good as you like, let's be honest, like that's the only way for it, but they also have to be that good as you, not only technically but emotionally. Um, you know, follow up, like everything, you have to be the exact same, and it's just so hard to find that. And also unfair to try to put that pressure on hiring someone to be that level or have that expectation, because that also takes away from, you know, their quote unquote superpowers of whatever they might have. That's a really good asset to to what they do. So you'd never want to take a coach to fit your mold either, because that kills it.
Alan Murdoch:I think care as well. Think about it a little bit deeper, like we always talk about like product the result care is so intertwined into that. So I'm just thinking back to a few conversations with clients recently and inside the deeper care and questioning that goes on with how's your life, what's happening, how's the weekend, blah, blah, blah, you end up pulling out information that otherwise you wouldn't necessarily have. That has a direct influence on what goes on inside the program. So they're not. It's not like.
Alan Murdoch:I don't think there's like product and care are these two different kind of things. They're so intertwined that drive each other forward. So I think that's another reason why care is so hugely, hugely important. As a coach, um, and I think if you start to move away from that side and you're just thinking scalability, product profit margins, like all the business stuff, I think very quickly you end up. Maybe you end up making more money, I don't know, but I think you accept that you probably are not going to be delivering the same level of service and I think there'll be business people out there who try and reward that and tell you that it can be done. And from my experience, I think it's a very challenging one to do, and I think it's kind of the core of what I offer, certainly in my services.
Jordi Taylor:I never try to be black and white, but I agree with you 100,000% on that. I always say you can't solve performance problems with business solutions, and then the other way around as well. Whilst they're intertwined a lot, you just can't blanket statement or fit round pegs into square holes. It just doesn't work Like they're separate. They're the same but a lot of the time like they are within the same umbrella but just a little bit different in how you go about it.
Jordi Taylor:The last thing about what you said there in your elevator pitch which you said wasn't that interesting, but clearly it is, because we've been talking about it now for 20 minutes is the data, and I think this is probably really important because the data that you mentioned there before was very clear. It's very concise. You were saying four weeks and please get me if I get this wrong four weeks, 6%, eight weeks, 8% increase in acceleration, like very clear cut data. Now assuming too that some people will get better, some people may get slightly worse, but that's you know, at a minimum, that's sort of what you're looking at now. That's using data to be really powerful to tell a story.
Jordi Taylor:It's not just throwing out GPS numbers and throwing out your force trace outputs and things like that. That, for, let's be honest, 99.9% of athletes would just go straight over their heads. They really probably don't care about it. So talk to me about that, like, how have you used data? But then also, more importantly and I think this is one of your greatest assets is breaking complex things down into ways that people of every level will understand.
Alan Murdoch:I think the first thing about data is, or data is that's how you got to pronounce it.
Alan Murdoch:Yeah, data is or data is. That's how you're gonna pronounce it. Yeah, data, uh, yeah. So the the first thing about data I would say, bro, honestly. So things like output valves, isokinetic dynamometry, gps, like technology is awesome. Technology allows me to be better in my job. It allows me to distill down what I need to improve on, what I need to keep all that stuff, but there is so much of it available.
Alan Murdoch:I don't know a single coach who hasn't at one point just looked at a screen or a dashboard and gone oh my fucking god, what am I trying to look at? Like all of us have gone through it. So the first thing I would say about data is you have to distill down what data is important and what data actually matters, because if you're starting to look at every single metric you do on a mid-thigh pool from VALT you are so lost in the weeds that you might as well just give up. So you've got to have a clear indication as to what you're looking at and why, and I think, when it comes back to that question about distilling down complex things, that all is just philosophy. I am so clear on my and this has taken I've been a coach for 15 years now. So like it's taken me 15 years and it's still refining a little bit even now on what my philosophy is. And my philosophy is a very much a speed-based individual approach. So I know that my my entire training and rehab revolves around trying to improve an athlete's outputs and four key tasks acceleration, deceleration, change of direction, max speed. Okay, cool, done right. What makes what makes up those things from a physical qualities point of view? Okay, we know that. And then what are the physical qualities that we can, or, sorry, the data that supplements my understanding of whether I've improved those physical qualities. So it's like everybody says reverse engineer, but it's just a distilled process off the back of what's a very clear and robust philosophy.
Alan Murdoch:And if you've got a very clear and robust philosophy, I think it's very difficult to get lost.
Alan Murdoch:To get lost if you don't have, if there's even slight cracks in that philosophy, I think it then leads you down the rabbit hole of oh well, maybe this data is important or maybe this data is important, but realistically, you need a year's worth of data for you to be able to understand whether you're actually making change, and I don't know a single coach who has enough time to be able to chase all those leads and figure it out, you've got to be directed by your philosophy and then prove or disprove it. It's like um I absolutely love this statement from dan path and he has hammered it into my head because I've done a mentorship with dan for the past like year or so that every single thing is just a science experiment. So you have your thought, you go in with your. This is what I'm going to look at, this is how it's going to work, and then you prove or disprove it with the data. But you've got to be really pinpoint on the question you're answering, otherwise you'll never get the answer.
Jordi Taylor:I love it. I love it. I think, again we could break that down or distill it, as you say, to make it, you know, sound a bit more fancy with your data Data sorry, data, not data. See, I just can't even say the word. When you've got that philosophy and again this is probably going back to right back at the start that's taken time.
Jordi Taylor:Number one, you acknowledge that off the bat. Like that's not something that you just roll out and go this is my philosophy, I'm going to be sticking true and hard to this. Like that's something that developed and I'm assuming, like the way you're reacting already, like it took time but also it's ever-changing, Like I'm assuming that there's going to be things that you're going to disprove in the coming months and then the coming years, and like that's always ever-evolving. And I think even, like even to sort of just hold that thought there as well, there's so many great people that I speak to that are in this we'll just stick to this private space that we're referring to that they stop learning and they get stuck in their philosophy and this is it. This is the way that I've done it and it's worked, which is awesome. But it's just like anything At a certain point in time, the horse and cart turned into a car.
Jordi Taylor:There's going to be better ways to do things, Don't get me wrong. The horse car. Like there's going to be better ways to do things. Like, don't get me wrong, the horse and car will still get you from here to queensland, but it's going to take you a couple of days. Or just jump on a plane, brother, it's going to take you, you know, 45 minutes. Like there's other ways around doing things. So the moment you get so stuck in your philosophy as a coach is the moment you also start to lose all those things that you were talking there before about being really open to disproving things or being open to hearing new concepts or new ideas or new ways of doing things. What's your thoughts on that?
Alan Murdoch:I see you're writing down some stuff I have a little phrase that I have battered into the people that do my mentorship and it's stop evolving, start becoming irrelevant. So you've got to, I think, as you, as you start refining your philosophy. This is again talk about private space. So in the private space, I've seen this trap and I actually was about to fall into this trap until I well, I'm very fortunate. You know one of the things we talked sorry to go on a complete tangent One of the things that I think is probably the most important thing.
Alan Murdoch:If you're going to go out private, like going back to our starting conversation have a partner that actually can challenge your way of thinking.
Alan Murdoch:That's my, honestly, that is my biggest asset.
Alan Murdoch:Like my partner, flo, I'll talk to her about things and she will challenge the way that I think about things or do things or potentially get stuck in a rut.
Alan Murdoch:And a lot of the time in this private space we get caught up on because we've got, we've got to pay the bills, right, we've got to pay the bills, we've got to balance a sheet, we've got to show profit hopefully, fingers crossed and it can all start to revolve around the business side a little bit too much and you start evolving your business knowledge, business knowledge, business knowledge. But the reality is that people are paying to come in the door, not because they don't care about what business strategy you have and long-term marketing strategy you have. They care that you're going to deliver the best training in the world, or at least that that, if that's how you're positioned, right, um, and that's where, if your philosophy stops evolving, it doesn't matter how good your business plan is, you are fucked. And that was something that I'd started to slip into maybe a year and a half ago. I'd started to, I'd started to almost look at the business side of things and put more emphasis on it to be like right, I know nothing here.
Jordi Taylor:I need to upskill and sorry to interrupt you, that's the key. What you just said there you feel like, because it's that learning curve, that learning knowledge is so steep, there's so much new information you can take on. It feels like you're this is the thing I need to do, because there's just so much I don't know. That's the key.
Alan Murdoch:Yeah, yeah yeah, that's, that's it, and, and then basically everything else stalls and the thing that the reason why people are coming to our business in the first place is the is now the thing that's got become irrelevant or has potentially even got worse. So, yeah, there's, I've learned. I've learned so much, mate, from that side of things. Um, and then just constantly trying to tweak and refine the philosophy as as we go, which is, which is currently the, the space that I'm in, which is which is exciting no, that's awesome.
Jordi Taylor:I will be the first one to put my hand up and say that I'm very guilty of falling into that trap, probably about two and a half years ago, and it's based on a lot of things right like constraints around where you're positioned at where you're currently employed, all those sorts of things around what your job, what your role is, and I definitely fell into that trap At the end of the day, like when I was lucky enough, kind of like you, to to be given the opportunity to do your own thing and, very much like you said, your partner flo, my partner mania, sat me down. She said you got six months. You got six months, figure the fuck out, go to town, do whatever you want, go whatever you want to do, but you got six months and after six months we can sit down. If it's not working, then we can, you know, talk our way through it.
Jordi Taylor:And that there A was the best thing because, again, I was like what do I actually want to do, like what do I actually really enjoy doing, and like I love coaching. I also felt like I was a bit behind the eight ball, like I was pretty stuck in my thought process and my way of thinking. So I spent that first two months probably doing the most upskill I've done in five years. Um were there without tooting your horn. There was a fair bit of you involved in there as well, um oh nice but like there's what and that.
Jordi Taylor:That again just gave me that passion, that kick in the pants again. You know to go, that's actually something you really enjoy doing. But I guess the the flip side of that is that extra time spent working on understand business, marketing systems, all those sort of frameworks now that's like and butter. So now I can put those two things together and it's not like it's so, it's not black and white, it's like those things do marry up in certain phases and to start a business or start a new business, that's very helpful. So that was like my advantage early on and lucky enough, like I don't know how you structure your day, and I think it's probably I don't know how you structure your day and I think it's probably I don't know, maybe a good place to go.
Jordi Taylor:I love coaching in the mornings. A I'm not a morning person, so it gets me out of bed, it forces me to be moving around early. So my perfect day and I was very lucky enough to have it today is coaching from about 6 to 12. That's five sessions within six hours. So there's a little break in there for a coffee and a chat with some of the athletes around that. And I try to strategically do it.
Jordi Taylor:Like you said, just being human, having a coffee with two of the athletes, having a coffee with the other two of the athletes All of a sudden that's four athletes that you get to have a real conversation with. Come home, have some lunch, maybe have a little kip, if I can, and then do things that are going to push my business or myself forward long-term. And today that was building out some um, some extra content, some deeper, long form stuff for for the mentorship. Also a few other bits and pieces around the podcast, and then some social media stuff. Like to me you ask, and then now I'm going to talk to you like fuck, what a day. Yeah, I mean, like you ask, like, design your perfect day. That's pretty close to the perfect that gives me energy in the morning.
Jordi Taylor:Like I feel, like I'm empowered, I feel energized by doing that also, I snuck a run in there as well. So like a little bit of my own training at the end of the day also, you know, gives that extra bit of fuel to, as I said, I want to be in good nick. Now I'm working in Bondi. That's like the perfect day and it's like, well, if you can, if you know what your perfect day is, you can design your business around that. Now, not everyone has this very well aware of it, but at least if you understand, like, hey, if you got given here's the wand, go away of your perfect day as working. What does it look like? So that's a bit of awareness as well.
Jordi Taylor:And that took a bit of feeling out, like I tried different things working the Arbos not a big fan, I'm really tired. Don't feel like I give the athletes the energy that they deserve Mornings. Hey, I have a coffee, I'm a bit awake. I can probably deliver a better service. Massive ramble for me. Tell me you know your perfect day and kind of like have you built your business or built your current structure around your perfect day, or is that even something you ever thought about as well.
Alan Murdoch:Recently, yes, so again, it comes back to its affordances and the position you put yourself in, right. So when I first I was doing a clear out of my house about six months ago, um, and I actually thought about keeping this, but I can't. I used to, so I do all my um calendar. Now on google calendar welcome to 2025. Yeah, yeah, I know right, um, so high tech. But before n20 would have been 2021, 2022, I did it all on this leather bound calendar that that like came with me everywhere.
Alan Murdoch:Everybody would take the piss. And well, I was. I was coaching for in in a in a week, as a bare minimum. I was coaching eight hours a day, bare minimum. I was coaching upwards of 50 clients a week, 50 sessions a week, and there was no gaps in between it, etc. And people would look at that and be like, wow, that is so, he is so successful, he is coaching so much, he's so in demand.
Alan Murdoch:And now fast forward at five years and it looks completely different. I coach for three days a week and on those and it's a Tuesdayuesday, tuesday, wednesday, thursday I leave my monday, friday, open, so I've got like a longer block of time to do what I want to do in terms of um, learning and various things. Sadly, it's not not just all going out for dinner and drinking wine. It's a lot of learning and doing this type of stuff, um, but inside those days it's from 6 am till9 am I get on top of various things. So there's a lot of things around mentorship, challenging thoughts and frameworks, and just basically I do a lot of doodling. That's a way of my me kind of coming up with new frameworks and ideas to, I guess, condense my ideas down because my brain's real busy. I start coaching at 10, finish at two, so that might be two or three clients, depending on the complexity of the rehab. I do that for three days and then on friday it's pizza and wine night. So anybody who knows me personally will know that friday's pizza and wine night. My partner's italian, so we rev up the pizza oven, we make pizza and on that friday I will.
Alan Murdoch:I will literally sit down, deal with all my online rehabbers, make the calls, do the looms, do the video feedback and then, if I'm lucky, I'll find an opportunity to speak to somebody. So this this week just gone it was um guy out in New Zealand about a complex case that was causing me some, some issues or potentially I thought there's somebody out there who can do a better job of this than I can and and learn from that person. Um, that to me is my structure of my week. That's kind of the perfect day. If you told me that five years ago, I would have been like what.
Alan Murdoch:That makes no sense. Why aren't you coaching more? But the more, I guess. The higher the level of client that I coach, the more detail and complexity of the cases and the rehab that's required, which requires usually pulling in a radiographer for opinions, sometimes calling the surgeons dealing with physios, speaking to clubs. It just requires more mental space to be able to do a really, really great job. And even though I'm coaching less, I earn way more.
Alan Murdoch:So it's just I think it all depends on where are you currently in your career and your journey. What are you finding energy from? Like now, if you tell me to rehab a hamstring strain like a basic sprinting hamstring strain, I'm like, okay, I can do that, but it's not exciting. Give me a full, multi-legament knee blowout for somebody that's got to get back in nine months and give me a different type of graph that's not been done before and all of a sudden I'm like, okay, who are we speaking to? How are we attacking it? What's our constraints, what's our journey? Right, we're all in, let's go, and it's just, it's different, different things. Now, get me, get me going. So yeah, my, my perfect day is a mixture of learning, coaching and then and then spending some time outside, externally with my masters.
Jordi Taylor:No, I love it. I think it's really important to even understand what it is right, because I think a lot of you ask a lot of people they wouldn't have a clue. A couple of things there. One I'd love a couple of looms after a few reds and a few pizzas. That'd probably get a little bit spicy, a bit interesting.
Alan Murdoch:I'll start slumbering his words around.
Jordi Taylor:I've done that in the past. I don't even need a red wine for that and it reminds me of a funny story. So I can't remember what we were at, but we were at some event. I almost want to say it was like just the classic fitness expo. As a PT, it was something along those lines, and it was a Sunday and we're having dinner with a few of the people that were there and, like, one of the guys was like, oh man, got such a big day tomorrow. I got four PT clients or something like that. And I looked at him and I was like four. And he's like, yeah, four people. And I was like four. I was like, I swear to God, tomorrow I got 16. It was 6 am till 8 pm straight, with two 30-minute gaps. That was my Monday. And he goes how much are you charging? And I told him at the time and he goes I make more by doing four than you do those 14. And like I was mind-boggled. Now don't get me wrong. He was about 45, very successful. I was probably 20, maybe 21 at the oldest. Complete opposite.
Jordi Taylor:But that's the difference, right? Like understanding that. Like, if you want to get wee-woo-y with it, money is just energy exchange and value that you can provide. And if you're not providing that sort of elite service and that elite value, like you said there, it is what it is Like. Money just is what it is. It come and goes. It's just a value exchange, an energy exchange. So when you're looking at it from that level, like it's pretty amazing how sometimes it feels like you're doing a lot less but you actually are doing a lot more, but just in a different way.
Alan Murdoch:That's a really interesting point. I think this can be vexing for some people, especially now, especially like in 2025, where people are all to me anyway, they're all super sensitive or not all, but a lot of people are, and you've got to do the graft man. Like how else are you going to like perfect your trade? So like doing your, doing your 15 clients in a day? Like you've got to do that because you need to. You need to learn and build your coaching identity. Like what is it? Does it? Are you portraying a character on the gym floor that's completely the opposite, the character you are at home? Well, good luck, because you're going to end up absolutely exhausted seven days a week after about a month. You've got to. You've got to start to understand your persona, how you communicate with people, your philosophy. This works. That doesn't work.
Alan Murdoch:I'm comfortable demoing this, not demoing this all these intricate qualities of being a really, really good coach and the only way you do it is by doing the work.
Alan Murdoch:So I think, like there's again there's loads of podcasts out there that talk about this, but there's, there's this, I think, almost shying away, especially online, right?
Alan Murdoch:So social media, you see, I don't know, maybe maybe you look at my account and you see me coaching some international athlete, who's who's achieved x, y and z, and you see them doing amazing things and and getting faster and winning medals or whatever it is that they're doing right.
Alan Murdoch:And then you hear me on this podcast and I say that I coach three days a week and probably coach no more than four or five hours a day in those, so 15 hours in the week and the go-to thought process is oh well, so that's what, that's what it looks like, that's what I should be aspiring to, but you forget of the 70 hour working weeks at Melfield private school, being totally shit at coaching and having no idea what was going on for three years before. You then hear the story now so that you, I think before you, before you get to the point where you can create and structure your perfect week. I'm a big believer that you've got to do the work Like you have to, and I definitely would not be where I am now unless I'd done the work for the previous world.
Jordi Taylor:14 years and to even piggyback off the back of you again. There's also periods where, um and I know I've got one coming up really soon where it's probably gonna be a month and it's gonna be a fucking grind, and that's okay. Like I know that it's gonna be some bigger days because of the goals that I have set myself that I really want to achieve, and that's also okay. Like I know that I'm gonna be a bit tighter, I'm probably going to be a little bit shorter fuse than than what I am normally, but a I've also told the athletes will be working with that time that this is coming up. So I'm going to be working really hard to get this done so they're aware of it communication's king. But also, like I'm going to give myself a little bit of leeway, like it's okay. Same with the podcast. Like I said to you before, there was probably two weeks there where and I hope Vold and Iron Edge aren't listening to this where I didn't even check my podcast stats. I just left it because I was like, why put the pressure on myself of having to worry about that? Because that's going to be something that's going to simmer in the background.
Jordi Taylor:In my calendar. I'm going to mark a date in my calendar, I use Apple Calendar, al. It's also another online calendar, uh application. I'll check that in 2027. Um, and like don't put the pressure on yourself, like don't worry about, it's all good, like the world's gonna keep spinning, it's okay.
Jordi Taylor:And then pick back up from there. And when you pick back up, when you say you're gonna pick back up, pick back up, and and then continue on like be a man of your word, kind of thing. So it's always nuanced right, like we talk about the perfect way and we're probably sitting there almost like now, tell me about your morning routine as well. While we got you, you know, I mean like it can sort of get a little bit like that where it can be a little bit wanky, but it's also like that's got to be the fruits of the labor right, because how long can you do those 70 hour weeks? Because I'm telling you right now you can't be doing that when you're 40, when you're 50, and then you turn around and you know you can't even have a pizza because you can't afford the pizza. You know what I mean. That's genuine things that happen as well. So it's kind of like you've got to understand it. It's that whole flow. You're nodding. Give me something. I know I'm rambling a bit.
Alan Murdoch:No, no, I'm nodding because I fully agree. I think, saying that you can't be 40 and work in those crazy, crazy weeks and hours, fully agree, like I'm 35. And I think if you asked me to do that right now I think I'd just keel over. But I think if you're going to work those, like I said as a younger coach, and you put in the work and you put in the graft, there's got to be.
Alan Murdoch:I'm always very conscious of saying statements like that, because it sounds like I'm telling other people like you must do.
Alan Murdoch:It's more like I would never do that because I don't know anybody's context.
Alan Murdoch:It's more like if I was saying this to me when I was 20, then I feel like I can speak with some authority on it, because I'm talking to myself and I would say work the hours, grind yourself into dust, but have a reflection process, have an ability to like my frameworks, the ours, so like review, reflect, refine, repeat.
Alan Murdoch:So review what you've done, reflect on it. What was good, bad, refine it. So take out, sift out the shit, keep the good and then repeat it and just keep going and going and going until you end up with a spearheaded approach where you can then walk into an establishment or a session or wherever it is you're going and speak with authority, because you've got the proof and you know it works and it's been so streamlined down you've cut out all the noise. I think if you do that, then that giant working period where you were working all those hours, it gets so much more condensed so that you can move into what we are, what we are talking about currently as the perfect week. I mean, in five years' time I'll probably listen to this and think, god, why were you doing that?
Jordi Taylor:mate.
Alan Murdoch:Like surely there's something else you could have been doing with your time. That would have been better. But you get the idea 100%.
Jordi Taylor:I did a great podcast last week with Dan Hasler, who's a mental skills coach to the Penrith Panthers, who three-time premierships back-to-back in the NRL, and he has this really good framework which I've even when I did a previous podcast with him late last year that he talks with some of his really big high performers is they can get really stuck in the day-to-day and it's that ability to zoom out and it's like it's not only what you've done today, what you've done in that week, what you've done that month, what you've done in that quarter, like that ability to zoom out all of a sudden. So what if you work seven days really, really hard? It's this much. But that proof that you can do that and that proof that you've done that also is that positive reinforcement that it's possible that it's been done before and that if you had to do that again, it's okay. And if you had to do that again and again and again and again, back to back to back, once you zoom out it's still only such a small part of what you do and what you've done and what you've achieved.
Jordi Taylor:So that whole zoom out philosophy is really good If you ever feel like you're really stuck in the moment or stuck in a really bad day, that ability to just take a moment to zoom out, zoom out, zoom out more. Um, now, I know we're sort of creeping some time here. I know there's probably two more things I really want to touch on, if that's okay with you. The first one is and I'd love to get your thoughts on this, now that you've done this for 12, 18 months now and you're starting to really reap the rewards of what you've done, in that that previous sort of period is, do you believe that content is the the gateway to success as a private coach?
Alan Murdoch:Oh, that is a deep question. Take this with a pinch of salt because I am biased. No, I don't think content is the gateway. I think it's becoming more increasingly the gate. I get it right, but I see that now you've sent me off here. It depends.
Alan Murdoch:All of these questions depends like are you, they are for, you want the, the almost like, the social gratitude you, you want people to, to be following your account. You want people to be looking at your stuff because it's got the hook, it's got the like, the big controversial statement in it that could be wrong. It probably is wrong to be fair. Um, and then you've got some like glorified training footage and then some big message at the end that's like look at the difference I made and whether that's right, truthful or not, who knows right? Or, and if you do want to be that and you want to just bring in that short-term cash and you want to just watch your stripe account bounce, bounce, high, high, high. Well, make the content like just get that content out there and just push it and push it and push it and be relentless and be consistent. Or are you more around kind of lifetime value of your client, using the success stories and the and the proof of your client, and having a, having a really, really good system in place and then using that to provide the content. So there's two. I'm basically what I'm saying. There's two different types of content, right? Um, that that is where I would navigate to.
Alan Murdoch:But me, like my, my business hasn't yet hopefully this year, but hasn't yet made seven figures. Like there's people online who are marketing and who are definitely not as equipped as I am as a coach in the rehab space, who are making multi, multi, multi millions. So I think it comes back to what is success for you. Is success just revenue and reputation? Or is success perhaps deeper levels of service, meaning care, which maybe long-term creates a higher profitability of your business, which would be defined as a success? It just depends. Personally, I don't think content is the king. I think it's becoming more the king, but I don't think it is the king. I still think, for me and my experiences, word of mouth is the biggest thing, especially with my professionals. So they all talk to each other and then some content in and around, like actual social proof of what's going on, et cetera has kind of bolstered it from the peripheries, but the actual word of mouth has been more important.
Jordi Taylor:I think, great insights. It also depends on what you define as content. Right, like that's probably even the important thing. You ask someone, tell me what content is, or whatever it is, and then all of a sudden they do automatically think it's. That has to be that controversial, it has to have that hook, that piece to camera, all that sort of stuff. It's like hang on, that's a form of content. You've then got so many other forms of content, whether that be showing what. I think some of the great stuff you do is just showing your athletes performing drills, showing them performing testing parameters, whatever it may be, session examples, all these sorts of things. That's also forms of content. One probably has a correlation towards being a little bit more salesy, a bit more right hooky, and one has a correlation towards probably being a little bit more brand building, long-term reputation, that social proof, that show don't tell kind of aspect as well.
Jordi Taylor:I will stand on a podium and hopefully I'm happy to stand on this podium at all this hill and die on it. I do believe that content is king, because I truly believe that you have to have awareness and it is just one of the best ways to have awareness. Here's the kicker. If you're shit, it's just going to get found out really quick. So, going right back to what we said at the start, again, if you don't have a relatively strong, stable skillset, you also got to be really confident in your abilities. If you don't have that, the first opportunity you get to showcase that, because of the amplification of putting out content, you will get found out. And that's when people maybe get stuck in that bit of the amplification of putting out content you will get found out. And that's when people maybe get stuck in that bit of a holy shit moment because maybe I am not as good as what I've sort of been, the likes have been thrown at me or that vanity metrics that have been sort of thrown at me. Maybe I'm actually not that good, and that's when you can probably get into that bit of a downward spiral and unfortunately I've seen it happen to a couple of people that I know.
Jordi Taylor:And it's also just about reframing, that being like use this as a massive learning opportunity, like refine the other aspects of what you are and come back bigger and better and learn from that, because I think at the end of the day, right, whether you're in Bath, whether you're in, I don't know, we don't have something that rhymes with Bath that I can think off the top of my head in here. But whether you're in Sydney, whether you're in Brisbane, whether you're in, you know, the US, it doesn't matter where you are. But, like, being social on social media accounts and having awareness can only help amplify your business. You also got to have things that people are interested in as well. Right, like the niche that you offer, and this is probably the last thing I would want to touch on.
Jordi Taylor:Like it is a niche because, in my understanding and please correct me if I'm wrong is you really do work in that, uh, return to perform side of things. So you're working with athletes that a have a timeline or they have a perceived time when they want to get back in. They've got a purpose to return, so they're going to be really highly motivated. Um, and see, like I don't know whether you, whether you do how long do you work with the athletes post going back to their clubs and teams?
Jordi Taylor:Um, because I'm unaware of that and that's a bit of a selfish question as well, because do you think that your business model would apply if it was just performance and you didn't have the rehab component to it. Do you think that the rehab is the front-end offer? If we're talking business terms, it gets people through the door, then it's everything else you provide along the way long-term and the value to provide is what keeps them and what keeps them engaged and to stay around post injury as well yeah, bro, I think um, rehab comes with this like health tag right.
Alan Murdoch:So I think rehab comes with more urgency. So, and in general as well, I think performance is something that is probably brushstroke. More widely done, um, and probably done at a slightly better level, I would say, um, rehab is that thing that's very niche, specific, it's very skill set, dominant, um, and especially if you want to kind of push the boundaries of it, it becomes a far harder thing to be able to source as an athlete or a client. So, yeah, rehab certainly is the is is the big one. I think the the danger with rehab is, I think there's this misconception, and I'm pretty sure, like somebody massive in the coaching world said this, that rehab is just training in the presence of injury I just craig leveson.
Alan Murdoch:Dr craig leveson said that okay, oh, good knowledge, thank you, um. I personally, personally, I completely disagree because you like, if that is the case, every single trainer can do rehab, and that's not. That's not true. There's so much intricate level detail and knowledge and experience needed in the rehab space from a medical perspective, from a physical perspective, from a psychological perspective. It's not just training, it's so much more multifaceted than that, um, and to become a really really high level operator in the rehab space, you've got to have your finger on all those different pies. Um.
Alan Murdoch:So I think, by nature, rehab pulls people in as on a very specialist skill set, and if you do a great job and again, by nature of rehab, you typically tend to form deeper relationships because you're you're going through a journey together that's deeper than just there's. I think there's maybe something I guess a psychologist would have to comment on this but there's something slightly deeper in the connection that's generated between two people that are trying to get back to health versus two people that are trying to win a tournament. Um, there's something in that, and so, therefore, you end up forming these great level relationships that then feed into something off the back of it, whether that is ongoing, ongoing health, ongoing performance, whatever it is, once the once the rehabilitation is done, so that I think, yeah, I think we have really as the gateway for for me, but it also it doesn't mean that that's the way to do it. I just love it. So that's why I bias my time towards spending time doing that stuff.
Alan Murdoch:Um, and I think that's another key thing, isn't it like you wake up and you're invigorated, like if you told me that I had to wake up and spend five hours trying to make five people faster over acceleration? I can do it, but I'm not. I'm not gonna bounce out of bed, but if you tell me I'm gonna get up and try and restore somebody's function, get them back walking or running and seeing seeing the impact that that has on them, that's what gets me going. So I guess it's it's independent as well, isn't it?
Jordi Taylor:it's individual it's that uh japanese proverb of inkaji, or however you pronounce. I know I've bombed it, but it's like what you're good at, uh, what you enjoy, what the world thinks you're good at, and then there's something else. But basically, if you can cover all those elements, that's like your, that's your fulfillment, that's what you know, that's what your purpose is, that's what I I was looking for, and I think you probably summarized that up really well there. And if you were to say to me right now, like, say, you want to be a profession in this industry, in the private space again, speaking specifically to the private space, I would say one or two things. Actually, flip some of the conventional thinking on its head, become a specialized rehab coach and start by site, by site. So obviously, let's say, you've obviously got to have a background in some sort of knowledge in regards to strength conditioning, to understand the principles and the training methods and things like that. That's a given. But let's say, okay, well, I want to maybe specialize or I want to go down a bit of a route. I would say that would be, personally, one option that I would recommend, because there's going to be a demand that's going to continue to grow and I think you've proven that there's a fantastic opportunity for it, but because of all the reasons you spoke about, that's the kicker to it as well.
Jordi Taylor:The other route is the speed side of things. It's gone gangbusters over the last two or so years. I think if you're following it's not nothing to be surprised about. Like it's to me I don't know about the uk, but definitely over here like we always are a bit behind and if you follow some of those influential characters like it just takes a while to drizzle down a little bit and I think that's drizzled down a fair bit now. You know. So every coach now was probably spending a couple hours a week on the field and I will. Nobody was doing that four years ago. Five years ago would be, you know, unheard of. So that's another option there is.
Jordi Taylor:We can start to diversify some of your assets a little bit to not only have performance as a thing that you offer, but have these other opportunities to bring people into your network in a way that they may not normally find you a little bit adjacent to what you deliver, to then be like holy fuck, this guy, this girl really knows what they're talking about. Let's say you are doing speed, for example. You know you're taking them through acceleration. After two weeks you're like you know what? Like you know X, y and Z in the gym really correlates to some of the acceleration things or patterns that we're speaking about here. Have you? What are you doing in the gym at the moment? They're like, oh, this is and this. You're like, oh, maybe we should do a gym session together. All of a sudden, there, of a sudden, you now got them in the gym and that's speaking literally from experience.
Jordi Taylor:That's exactly what's happened. A lot of these people have come from different avenues and then you start to be able to show your true value, diversified, not just in this one aspect of I'm, a strength. Come to the gym, come find me. Otherwise, you know, if I go outside and I see the sun, I start to burn to the ground like huey out of uh, bench warmers, like that's like kind of what I picture it. On that evolution of our profession, again, what's your, what's your thoughts on that is like a little bit of a summary of kind of like wrapping things up, a bit like being able to diversify your assets or your skill sets a little bit more yeah, I think if I was talking to to younger me again, I would say, like a real hot topic like you touched on there is that divide between field and gym, right, like, are you a gym guy?
Alan Murdoch:you feel guy, what, what kind coach are you? And if you go, bring it back to like, what's the what is our purpose in terms of working in the sports industry? Well, it's to try and help people get better at their sport. So I would always say try and spend more time outside than you do inside, because that gives you so much more information to understand what you should be doing inside. Because if you just if you, if you actually think about the purpose of the gym, it's not there to squat more. That's a power lifter's job or an Olympic weightlifter's job.
Alan Murdoch:But for team sport, it's what correlates to them being able to make an outside break, make a step inside, whatever it might be related to the game model. So it should always start with a sport and come backwards. If it starts and the gem goes forward, you'll never, ever be able to bridge the gap. So that would be my biggest overview, biggest overview possible, I think to give myself advice would be just start, start out and work in in terms of outside to inside no, I love it, mate.
Jordi Taylor:um, once again I want to congratulate you on on everything you've done so far and I know you're going to continue to do it, because it's it's always about betting on the, on the jockey, um, and you know, when we had our first conversation I don't know whether you're still at Speedworks 18 months or so ago, the first time we chatted, it might have been just as you were sort of wrapping up.
Alan Murdoch:Yeah, I think I was transitioning out.
Jordi Taylor:It was the week you finished up. I remember it very clearly now. It was the week you finished up, you gave the scoop. It was the inside scoop that you were going to do on your own and, like I think, the perfect example of this and not only my opinion, but obviously others too is obviously the hamstring seminar that you put out just recently. I think sold out in what? 53 minutes or something like that. You said. Probably shorter than that. How quick was it?
Jordi Taylor:It was, it ended up taking 17 minutes, Not even 15, four times too long. 17 minutes to sell out 50 tickets to an international workshop Like that's phenomenal and that's a prime, prime example of people seeing value in what you do, the value that you provide other people, but also you personally. Be able to reap the rewards of what you've done and lay it in that previous six, 12 months, whatever that arbitrary sort of number is. So I just want to say that to you again, mate. What you're doing is amazing. You've always got a fan in me over here. So whenever you do want to come to a workshop over here, we can sell it out in 12 minutes.
Alan Murdoch:Well, who knows, maybe it'll be on the horizon, eh.
Jordi Taylor:You're a great man, mate. Thank you for all your for your time. Your for your time um great chat. I know we didn't get to any of the coaching stuff, so people either probably say this was an absolute waste of time or it was really good to hear a completely different side of you, uh, and what you do, um, so hopefully it's the latter. It's that they really enjoyed it, um, yeah me too, I hope so.
Alan Murdoch:That's it. That's the first deep dive, quite like actual questions that people have asked me on the business side of things, and it's so useful, like one of the questions you had for me at the when you sent them through around. Here here are some ideas to talk about was the like the mentorship stuff, like who?
Jordi Taylor:am I learning from?
Alan Murdoch:and actually, yeah, well, what I was going to say a lot of the, a lot of the stuff these days is in and around these conversations, like asking questions and trying to pull out information to to find blind spots or to find definite kind of thoughts or challenge thoughts. For example, um is is part of that, so I really appreciate it, and same for you as well. Like going out solo is is no mean feat, so and it's obviously going really really well. So massive, massive kudos. It's. It's clearly. It's clearly going really well, so well done thank you, mate.
Jordi Taylor:I really appreciate that. Um again, let us know if you, if you, enjoy it. Um al, if someone isn't listening, he doesn't follow you. Uh, where would be the best place to to have a look at what you're doing?
Alan Murdoch:uh, I, the only thing that I'm active on is instagram. So elevate underscore, speed underscore rehab um, that's the only place on that.
Jordi Taylor:Just before we wrap up, I I want to challenge you with something I reckon you're massively missing out on linkedin that's my, my bro, everybody, everybody keeps telling me this.
Alan Murdoch:So it's like the, it's like the, like the business person of the business owners, course isn't. It's like there's so many things that happen on a day-to-day, like, for example, like you've got this podcast, you've got your coaching, you've got your mentorship, you've got all these different things same on my side of things and it's just trying to find the time. And social media for me isn't. I've found that social media isn't my most natural, so I don't. I have zero personal social media. I never have ever because and I think we spoke about this last time like I have in a, in a, in a non-selfish way, I have limited interest in terms of what happens, um, outside of the scope of my group of kind, of my relationship network, in terms of personal.
Alan Murdoch:So what happens at home, my group of friends, my athletes, I see day to day in person. I don't have a huge interest outside of that network. So social media is this thing that I find myself having to apply a lot of energy to, and one of the things about having a second stream of social media in the form of LinkedIn. It just makes me think, oh, my God, I'm going to have to do it again, but I have made a promise to myself in the next three months you will find a profile on there. It just it's the same as always, without diving in and then not keeping up with it. Can I find a way to stay consistent with it? So I need to.
Jordi Taylor:I need to figure that out well, you do have linkedin as well, by the way, because I remember searching it ages ago. It's you in your um your bath kit fluoro yellow shirt.
Jordi Taylor:I remember off memory from oh really yeah, yeah, yeah, yeah, because I remember looking up the very first time we're going to chat. I go to linkedin and again, I don't know, then anyone cares about this sort of stuff, but when I search someone or if I'm going to chat to someone, I always check their linkedin because it just gives you a bit of a clear background on their history.
Alan Murdoch:Um so, you must be about, that must be about 12 years old, do I look about 10.
Jordi Taylor:Yeah, you do. You look even younger now. Um, so yeah, that the only thing I challenge you for perks about LinkedIn as well, it's B2B, so you know, a lot of the stuff you're talking to now is really targeted coaches anyway, so obviously they're just going to run with it because it's the perfect place for it to be. The other thing, too, if people aren't aware, it is one of the best platforms to schedule, you know. So if and you just wanted to tweak it ever so slightly or keep it the same, but you can just schedule Monday, wednesday, friday or whatever the arbitrary dates are bang, throw it in and it's done for the week. So it is one of those ones.
Alan Murdoch:Good to know I'm going to have to pick your brains off laying on this here. Go for it.
Jordi Taylor:I owe you.
Alan Murdoch:Yeah, yeah, nice. See, this is the value of podcast. You end up learning all sorts of stuff.
Jordi Taylor:We'll leave it there, mate. I appreciate you. Thank you for your time and looking forward to catching up again real soon. Yeah, nice one. Thanks, Jody.
