The Sipping Point: Wine, Food & More!
Learn the recipe for a delicious life each week with Laurie Forster, sought after speaker, certified sommelier and author of the award-winning book The Sipping Point: A Crash Course in Wine. Subscribe to The Sipping Point Podcast where each week Laurie will provide a fresh (and fun) look at the world of food, wine, spirits, travel and all that’s delicious in life.
Laurie’s witty, no nonsense style is sure to be a breath of fresh air in the sometimes stuffy culinary world. Even though Laurie’s a certified sommelier, an award-winning author and wife to a world class chef, she’s not afraid to admit her first wine came from a box!
Prepare to get practical, valuable and down-to-earth information from local and celebrity winemakers, chefs, brewers and more. She’ll also be taking your questions, so if there is something you’ve been dying to know about wine, food or anything else, prepare for an edu-taining answer.
Make a note to tune into The Sipping Point Podcast each Wednesday. You’ll learn, laugh and gain a new perspective on what’s in your glass or on your plate!
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Website: www.thewinecoach.com
Send all questions to laurie@thewinecoach.com.
The Sipping Point: Wine, Food & More!
Rethinking the Wine Industry with Priscilla Hennekam
Summary
In this conversation, Priscilla Hennekam discusses her mission to rethink the wine industry by challenging traditional narratives and focusing on consumer engagement. She emphasizes the importance of storytelling in wine marketing, the need for sustainability, and the role of technology and innovation in adapting to changing consumer behaviors. The discussion also touches on the success of Rosé and how it can serve as a model for other wine categories.
Takeaways
- Rethinking the wine industry is essential for its future.
- Consumers are looking for experiences, not just products.
- Sustainability should be a priority in wine production.
- Storytelling can enhance consumer connection to wine.
- Innovation is necessary to attract new wine drinkers.
- The wine industry must adapt to changing consumer behaviors.
- Confusing language in wine marketing alienates consumers.
- The success of Rosé can inform marketing strategies for other wines.
- AI and technology can help the wine industry evolve.
Wines Tasted
Laurie - Unica Zelo Nero d'Avola, Adelaide Hills, Australia $34
Priscilla - Ricca Terra Rainbow Dreams Red 4L Box $60
Check out Priscilla's website at Rethinking.Wine
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