C-Suite Strategies
C-Suite Strategies delivers proven insights on how to scale, streamline, and strengthen your B2B business.
If you’re looking for real-world growth strategies from a C-level sales and revenue pro who’s been in the trenches, you’re in the right place. Hosted by Stacie Sussman, Chief Revenue Officer at RevUp Advisory, this show is your go-to resource for navigating the messy middle of business growth.
Each episode features practical advice, candid conversations, and expert interviews designed to help you overcome bottlenecks, align your team, and ignite sustainable success.
We’ll answer questions like
How can I scale my B2B business sustainably?
What are the most effective strategies for scaling a B2B business?
How do I build and lead a high-performing team during growth?
What are the top metrics to track for B2B sales growth?
How do I align sales and marketing teams for incremental revenue outcomes?
How can technology help scale my B2B business more efficiently?
How do I reduce customer acquisition costs while increasing revenue?
This podcast is packed with value for B2B founders, CEOs, CMOs, sales leaders, and business operators ready to scale smarter—not harder.
If you want to learn how to turn the chaos of growth into clarity and confidence, subscribe to C-Suite Strategies. Your next breakthrough is just a listen away.
C-Suite Strategies
16: When the Math Isn't Mathing: Building Sales Teams That Actually Scale
In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—from navigating the transition to a recurring revenue model to ensuring alignment across leadership and sales teams.
Matt shares lessons learned from years of leading global sales organizations, highlighting the importance of validating product-market fit, implementing structured sales processes, and embedding sales training into company culture. The conversation also explores team dynamics, leadership alignment, and how understanding the context behind every sales strategy can make or break growth efforts.
Whether you’re a CRO, CMO, or founder seeking clarity on how to scale sustainably, this episode delivers practical, grounded insights for driving consistent revenue and organizational alignment.
Key Takeaways
→ B2B leaders often feel stuck in their growth journey.
→ Scaling requires a deep understanding of team dynamics.
→ Validating product-market fit is crucial before scaling.
→ Implementing structured processes enhances sales effectiveness.
→ Sales training matters—for both new and experienced sellers.
→ Context behind sales strategies drives better execution.
→ Operational challenges can hinder growth if not addressed early.
→ Leadership alignment is the backbone of successful scaling.
→ Customer feedback should guide product development.
→ Revenue goals must be grounded in realistic math.
Chapters
00:00 Introduction to C-Suite Strategies
02:16 Meet Matt Austin: A Sales Leader’s Journey
04:58 Scaling a Global Company: Insights from Experience
10:09 Understanding Team Dynamics and Initial Steps
12:03 Validating Product-Market Fit
17:15 Implementing Structure and Processes
21:11 Teaching Sales Methodologies: The Importance of Training
26:03 The Context of Sales Strategies
30:51 Navigating Operational Challenges
36:07 Key Takeaways and Lessons Learned
Connect with Stacie:
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