C-Suite Strategies
C-Suite Strategies delivers proven insights on how to scale, streamline, and strengthen your B2B business.
If you’re looking for real-world growth strategies from a C-level sales and revenue pro who’s been in the trenches, you’re in the right place. Hosted by Stacie Sussman, Chief Revenue Officer at RevUp Advisory, this show is your go-to resource for navigating the messy middle of business growth.
Each episode features practical advice, candid conversations, and expert interviews designed to help you overcome bottlenecks, align your team, and ignite sustainable success.
We’ll answer questions like
How can I scale my B2B business sustainably?
What are the most effective strategies for scaling a B2B business?
How do I build and lead a high-performing team during growth?
What are the top metrics to track for B2B sales growth?
How do I align sales and marketing teams for incremental revenue outcomes?
How can technology help scale my B2B business more efficiently?
How do I reduce customer acquisition costs while increasing revenue?
This podcast is packed with value for B2B founders, CEOs, CMOs, sales leaders, and business operators ready to scale smarter—not harder.
If you want to learn how to turn the chaos of growth into clarity and confidence, subscribe to C-Suite Strategies. Your next breakthrough is just a listen away.
Episodes
20 episodes
S2E1: Financial Truths CMOs and CROs Can't Ignore
Season Two opens with a necessary reset for growth leaders.In this episode, Stacie sits down with Jennifer Yousem, Founder of iHeartEBITDA, to unpack the financial realities behind marketing and sales performance—and why CMOs are often a...
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Season 2
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Episode 1
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42:06
S1E18: From CMO Confidence Gaps to AI Wake-Up Calls: My 2026 Predictions
In this solo episode of C-Suite Strategies, Stacie Sussman breaks down the five biggest trends she’s seeing as we head into 2026—starting with a surprising pattern: CMOs at $30M companies quietly fearing their next board meeting.Stacie s...
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Season 1
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Episode 18
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13:51
S1E17: The C-Suite Network Strategy: How to Land Your Next Role Before It’s Even Posted
Networking isn’t a nice-to-have — it’s a leadership strategy.In this episode, Stacie Sussman sits down with Rachel Rozen, a former hospitality executive turned connection strategist, to break down how high-performing leaders can turn aut...
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Season 1
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Episode 17
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43:22
S1E16: When the Math Isn't Mathing: Building Sales Teams That Actually Scale
In this episode of C-Suite Strategies, host Stacie Sussman sits down with Matt Austin, a seasoned sales leader with deep expertise in B2B growth and operational excellence. Together, they unpack what it truly takes to scale a business—...
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Season 1
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Episode 16
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42:42
S1E15: Your Broken Foundations Is Killing Your AI Dreams
What if AI isn’t failing you—your broken business foundations are?In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, shares raw stories from the boardroom about why companies struggle to see r...
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Season 1
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Episode 15
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18:16
S1E14: Fix the Friction: How C-Suite Leaders Unlock Productivity and Profitability
What’s slowing your C-Suite down? Sometimes it’s not lack of ideas—it’s friction in your systems, people, and processes.Episode Summary:In this episode of C-Suite Strategies, host Stacie Sussman sits down with Jen Goldman...
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Season 1
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Episode 14
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39:46
S1E13: Why Most Marketing Fails: You’re Tracking the Wrong Things
What if the reason your marketing isn't working... is because you're measuring the wrong things?In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, pulls back the curtain on one of the most com...
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16:28
S1E12: Parenting with Purpose: Building Bonds and Navigating Modern Fatherhood
What happens when a successful executive realizes his six-figure salary is slowly killing his soul—and his relationship with his kids? Greg Garunov had the perfect life on paper: a suburban house, luxury cars, and two decades of success in the ...
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37:22
S1E11: What Executive Recruiting Won't Tell You
Ready to uncover the brutal truth about why most executive hiring fails? In this explosive conversation with Conway Shui, veteran recruiter and co-founder of C&C Talent Partners, you'll discover the hidden secrets behind executive recruitin...
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39:20
S1E10: How to Scale a Business: The GAB Method w/ Celi Arias
When was the last time your business's scaling strategy actually delivered results instead of just more work? In this game-changing episode of C-Suite Strategies, we're joined by scaling expert Celi Arias, creator of the revolutionary "Grown As...
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39:45
S1E9: Proven Strategies for Scaling B2B Sales w/ Pasha Irshad
Ready to scale your B2B marketing and sales from siloed struggles to seamless success? Join us for a power-packed episode with Pasha Irshad, co-founder of Shape and Scale and former VP who's helped scale giants like Samsung, Microsoft, and Data...
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32:58
S1E8: From Stuck to Unstoppable: Proven Strategies to Revitalize Executive Potential
Tired of playing small in the executive suite? Ready to shatter the ceiling of your leadership potential? In this game-changing episode of C-Suite Strategies, leadership powerhouse Stephanie Blair of Know and Flourish reveals the insider secret...
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41:45
S1E7: The Power of Conscious Breathing and Self-Care for High-Performance Leadership
Get ready to take a transformative breath! Join Stacie and special guest Kathleen Booker, the “Jedi of Calm,” as they explore how conscious breathwork can elevate both corporate performance and personal well-being. Kathleen shares her wisdom on...
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34:22
S1E6: Cultural Transformation & Peak Performance w/ Therese Gedda
Cultural transformation impacts so much of a business. From increased revenue, to aligned action, to having the entire team on board—these are the benefits of creating a company culture that everyone is on board with. So… what...
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32:31
S1E5: Startup Failure Reasons, Stories, & Lessons w/ Hector Forwood
Everyone knows about the flashy success stories of startups—but what about the startup failures? These are incredibly impactful and pretty traumatic events for founders where lots of important lessons are learned. I’m so grateful to be able to ...
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41:30
S1E4: The Power of Personal Branding w/ Patrice Poltzer
Today’s conversation is all about the power of personal branding and strategic storytelling. Patrice Poltzer—a former Today Show producer who now helps entrepreneurs tell better stories for their businesses—is here with me! We’re talki...
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36:37
S1E3: Building Scalable Systems for Entrepreneurs w/ Adam Judeh
When it comes to building a scalable business model, you need to have repeatable processes. And not just that—you need them to be automated. Yes, really! Impactful growth takes thought, strategy, and the right tools. But you don’t have...
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39:29
S1E2: How to Expand Your Professional Network w/ Julie Morris
If you’ve been wondering how to expand your professional network effectively—this conversation is for you! Networking is definitely an important part of working in corporate, but it’s critical to the success of entrepreneurs. I can gua...
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40:34
S1E1: Why Put People at the Center of Operations w/ Jennifer Yates
There are more than just systems and processes that go into business operations. If you don’t have people who adopt new processes or use suggested tools, you won’t get the data you need to make informed decisions for the growth of your...
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40:57