Robbie Oijvall | Arcade Agency, Light Years | HMPE25

In this episode, we sit down with Robbie Oijvall, hailing from a small town in Sweden to culinary creative at the helm of Light Years and the Arcade Agency hospitality group.

Robbie’s journey is anything but ordinary. After studying in Sweden, he made his way to London and later joined Wagamama in the UK. From there, he transitioned to Australia and spent time in Sydney, Melbourne and finally Byron Bay. This is where he helped shape Light Years into a bold, modern Asian brand adored across Queensland. 

As part of Arcade Agency, Robbie also plays a key role in growing immersive hospitality projects and expanding Light Years beyond the East Coast. In this conversation, we talk about:

Robbie’s early days and how he found his path into food

The “Scand-Asian confusion” that defines his style.

Building Light Years from one venue to many, and keeping creativity alive through expansion.

The challenges of scaling, especially when opening in different markets.

What’s next for Arcade Agency, Light Years, and Robbie’s own vision.

Thank you for listening! We are so grateful we get to do this thing and it really means the world to us to have supporters like yourself listening in.

Find us on EVERYTHING here:

TikTok:

https://www.tiktok.com/@heartmediapodcast

Heart Media Podcast Instagram

https://www.instagram.com/heartmediapodcast

Heart Media Instagram

https://www.instagram.com/_heartmedia

YouTube

https://youtube.com/@heartmediayt

Bily's Instagram

https://www.instagram.com/bilymasri

Tyrone's Instagram

https://www.instagram.com/tyronespeziale

The Heart Media Podcast is a hospitality focused podcast hosted by the co-founders of Heart Media, Tyrone & Bily. Heart Media is a Melbourne based creative agency that specialise in all things marketing, content creation and growth within the hospo space.