PR Made Simple
PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.
In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.
Episodes
43 episodes
42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling
Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's...
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37:14
41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause space
Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.In this inspiring episod...
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33:19
40. Send the F*cking Email: What happened in my business when I stepped up to Get Known
Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business.In this episode, Pippa deep dives into what happened when she stopped fear runn...
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17:32
39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal Profile
You've been building in the shadows long enough.If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (n...
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20:09
38. Your September PR Reset: How To Use Back-To-School Energy To Build Momentum In Your Business
Ready to harness that back-to-school energy for your PR? September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving.In this episode small business PR expert Pippa Goulden gives ...
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11:44
37. The Imposter Myth That's Keeping You Small (and what to do about it) with Leila Ainge
In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs. In this episode they discuss:- What Imposter Pheno...
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47:56
36. The Summer PR Advantage: Why It's A Great Time To Keep Your PR Momentum Building
In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for y...
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13:39
35. Want to be a Wildly Successful Woman? The Habits, traits and practices that you can steal for yourself
In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and oute...
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19:34
34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie Griffiths
Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks t...
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39:12
33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 2025
If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you.Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all.
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16:56
32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy
In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.
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21:27
31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4)
In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your b...
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21:08
30. Strategy, Launching a Book, Taking Messy Action and Getting Known with Alice Benham
Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and b...
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44:40
29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through Singing
In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do S...
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Episode 29
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39:55
28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole Higgins
In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key...
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29:42
27. Success Story: Stepping Into the Spotlight to Get Known with Coach and Mentor Rebecca Cracknell
In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group spr...
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Episode 27
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37:10
26. Embracing Rejection: Turning Fear Into Opportunity with Liz Mosley
Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 10...
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39:19
25. From PR Procrastination to Progress: Simple Steps To Move Past The Overwhelm
Are you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enj...
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Episode 25
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16:34
24. PR Success Story: From Surgery to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'Riordan
PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.She discusses the challenges she faced after her dia...
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44:25
23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky Elliott
In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching...
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Episode 23
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41:05
22. Dancing On Other People's Dance Floors: Turn Collaborations into Your Small Business Superpower - with marketing expert Lucy Woolfenden
Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnership...
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Episode 22
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32:48
21. 15 Minutes to PR Success: The Simple Habits I Swear By
In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy ent...
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Episode 21
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13:56
20. 5 Mindset Game Changers That Have Helped Me Nail My PR (and how they can help you too)
In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're findi...
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Season 1
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Episode 20
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14:57
19. Should You Pay for Press? Classifieds, Advertorials, Partnerships & Affiliates uncovered
Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget?In this episode of PR Made Simple, Pippa Goulden discussed the effectivene...
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16:01
18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)
Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). ...
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14:35