This One Trick Helped a THC Drink Brand Convert In-Store Customers #004

THC drinks born on the digital shelf can find it tricky to grow into liquor stores.

Flyers’ CEO Craig “Lewie” Lewis tells a story about how a brand refresh made all the difference in converting in store customers.

Host: Ian Dominguez, Founder & CIO, Delta Emerald Ventures
Guest: Craig "Lewie" Lewis, Co-Founder & CEO, Flyers Cocktail Co.

Find more of Delta Emerald's research at The Delta Dispatch and content at CannaDataCon, the leading executive summit for beverage, hemp, and cannabis operators.