Delta Emerald Unscripted
Delta Emerald Unscripted hosts executives, operators, and technologists changing alcohol, cannabis, and hemp markets
Episodes
9 episodes
How Big Beer Controls Your Drink Options #009
The Brewers Association's Marc Sorini pulls back the curtain on the hidden power dynamics shaping your local beer selection. Learn ...
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Season 1
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Episode 9
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37:23
THC vs. Tequila, Guess Who's Winning in Texas? #008
Lance Lively, the Executive Director of the Texas Package Stores Association, joins Ian Dominguez to unpack the secrets of sampling and ho...
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Season 1
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Episode 8
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28:20
Lessons in Liquid Innovation #007
What can middle school teachers teach us about THC drinks?David O'Neill, Co-Founder of Trail Magic, shares the power of on-premise sale...
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Season 1
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Episode 7
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30:27
Can THC Crack 20% of Liquor Store Sales? #006
In the ever-changing world of beverage retail, THC drinks have emerged as a powerful force. But are they bringing new customers through the door or just shifting sales between aisles? How big a category can THC be?Well, if you’re
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Season 1
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Episode 6
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21:51
How Cannabis is like FarmVille and Five Key Ingredients for THC Drinks #005
Dive into our conversation with Alexi Chialtas, the visionary Co-Founder of FIND WUNDER, as he unveils the parallels between THC beverages and social ga...
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30:42
This One Trick Helped a THC Drink Brand Convert In-Store Customers #004
THC drinks born on the digital shelf can find it tricky to grow into liquor stores.Flyers’ CEO Craig “Lewie” Lewis tells a story about how a brand refresh made all the difference in converting in store customers. Host:
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Season 1
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Episode 4
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20:10
Behind the Scenes of THC Beverage Policy #003
With NBWA 2024 just days away, we’re dropping a must-listen episode of Delta Emerald Unscripted. Meet Diana Eberlein<...
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Season 1
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Episode 3
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24:22
A Beverage Insider’s Perspective on Distribution #002
Eric Best, former chairman of the National Beer Wholesalers Association and former Principal and General Manager of Bob Hall Beverage, joins Ian Dominguez for episode 2 of Delta Emerald Unscripted. We talk about the potential benefits of the di...
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Season 1
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Episode 2
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51:01
THC Drinks and the Digital Shelf #001
Aaron Nosbisch, founder of BRĒZ and Lucyd, joins Ian Dominguez for the pilot episode of Delta Emerald Unscripted. We talk about pricing strategies, flavor profiles, product innovation, benchmarking digital performance, and how to think about th...
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Season 1
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Episode 1
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50:11