CM-YO
Want to know what works when it comes to explosive B2B growth? Agency veteran Mike Cottrill gives actionable SMB marketing advice to help you scale. Whether you’re in finance & technology, manufacturing, or professional services, this marketing podcast can help you grow—and fast. Listen to CM-YO on Spotify, Apple Podcasts, Buzzsprout, or your favorite podcast network.
Episodes
4 episodes
B2B Marketers: Don't Get Spooked by This Photo Scam
Don't Get Spooked by Photo Scammers: The Latest B2B Email TrapEver received an email claiming you've stolen someone's photo and demanding compensation? This growing scam is targeting business owners everywhere! In this video, we b...
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Season 1
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Episode 4
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5:42
Marrying Sales and Marketing Part 3 - Measure and Iterate
“How Can I Close More Sales?” An Answer to the Age-Old ProblemMany businesses struggle with a common frustration: marketing generates leads, but sales doesn’t close enough deals. The problem? The handoff isn’t seamless, and the wr...
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Season 1
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Episode 3
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15:00
Marketing vs. Sales Part 2: Lead Quality vs. Lead Quantity
Lead Quality vs. Quantity: What Should You Be Focused On?Are you struggling to turn leads into sales? Are you chasing more leads but seeing little growth in revenue? Many businesses fall into this lead quality vs. quantity trap. A...
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Season 2
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Episode 1
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16:00
The Million Dollar Gap - Tackling the Marketing to Sales Handoff with Sandler Sales Part 1
Ace Your Marketing to Sales Handoff with Insights from CM-YOAre your marketing and sales teams frustrated with one another? It’s an all-too-common occurrence. Marketing feels like they’re delivering good leads, but sales says they...
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Season 1
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Episode 1
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13:58