Just Add Social
Welcome to Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how.
Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals.
Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up.
Tune in and learn how to maximize your social media potential—one episode at a time!
Just Add Social
How Gamification is Revolutionizing Social Media Engagement – By Hang Vu
Looking to break through the noise on social media? This episode is your game-changer.
Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedIn’s profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, shares, and—most importantly—loyal followers.
You’ll learn:
✅ How to apply gamification principles to both B2C and B2B campaigns
✅ The psychology behind points, badges, and leaderboards
✅ How to use frameworks like Octalysis to design high-impact engagement strategies
📈 Social Savvy Scale: Level 7 – Advanced
This episode is best suited for marketers with strong experience in social media, looking to optimize performance and innovate with game mechanics.
🔗 Explore more in Hang Vu’s full blog post, including the Octalysis diagram by Yu-kai Chou:
https://cliveroachblog.com/how-gamification-is-revolutionizing-social-media-engagement-by-hang-vu/
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